Social Media Coordinator Job Description: Top Duties and Qualifications

A Social Media Coordinator, or Social Media Marketing Coordinator, is responsible for collaborating with other marketing and sales professionals to develop successful social media campaigns. Their duties include communicating with freelance Content Creators, overseeing social media campaign schedules, and pulling KPI data to determine social media campaigns’ success.

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Social Media Coordinator Duties and Responsibilities 

A Social Media Coordinator has several duties and responsibilities associated with researching and creating informed campaigns that appeal to a specific target, including:    

  • Understanding KPI’s and defining them specifically for social media

  • Collaborating with designers or copywriters to provide attractive and informative campaigns

  • Monitoring all social media content

  • Tracking the performance of the campaign

  • Keeping up with technologies used in social media

  • Using social media marketing tools

  • Tracking customer engagement and SEO to optimize campaign content

  • Establishing relationships/networks of industry professionals or influencers on social media

  • Hiring and training a motivated team

Social Media Coordinator Job Description Examples:


Social Media Coordinator

Muscle MX was established to create CBD products that support pain-free, healthy and active lifestyles. In 2015, Muscle MX was started by a group of friends making products in their kitchen and has become one of the premier CBD companies in the market. Currently, Muscle MX products are in over 2000 retail locations, the top 5% of CBD topicals purchase scans (based on 2020 SPINS Report) and they have thousands of happy online customers. *Role* Muscle MX is experiencing explosive growth and seeks to hire a Social Media Coordinator who will be responsible for the social media presence for our online operations. As the Social Media Coordinator, you will be responsible for implementing the Muscle MX social media strategy in order to increase the online presence and improve marketing and sales efforts. You will also be responsible for growing the Muscle MX Brand Ambassador and Micro-Influencer Program. You will be reporting directly to the Marketing Manager. *Duties and Responsibilities* * Develop, implement and manage our social media strategy * Define most important social media KPIs * Manage and oversee all social media content * Measure the success of every social media campaign * Maintain and grow the Muscle MX Brand Ambassador and Micro-Influencer Program * Work with our designer to ensure content is informative, appealing, and on brand * Collaborate with Marketing, Sales and Product Development teams * Monitor SEO and user engagement and suggest content optimization * Communicate with industry professionals and influencers via social media to create a strong network * Present new ideas or concerns to Senior Management *Requirements and Qualifications* * 2 years of experience as a Social Media Specialist or similar role - * Social Media Strategist using social media for brand awareness and impressions * Experience working for a consumer packaged goods or direct to consumer company * Experience working and communicating with brand ambassadors and * Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok and other social media best practices * Understanding of SEO and web traffic metrics * Experience with doing audience and buyer persona research * Good understanding of social media KPIs * Experience with leading social media management and analytics tools (Hootsuite, Sprout Social, etc.) * Creative thinking as well as writing * Excellent writing and editorial skills are a must * Excellent multitasking skills * Great leadership skills * Critical thinker and problem-solving skills * Great interpersonal, presentation and communication skills * If you are a marketing agency, please do not apply Job Type: Full-time Pay: $35,000.00 - $40,000.00 per year Benefits: * Health insurance * Paid time off Schedule: * 8 hour shift Supplemental Pay: * Bonus pay Work Location: * One location Work Remotely: * No

Social Media Coordinator

ABOUT US Established in February 1980, Lotte Duty Free is the second largest travel retailer in the world and operates 20 duty free stores, across 11 international airports, in seven international locations, including Australia, USA, Japan, Korea, New Zealand, Thailand and Vietnam. We are about to embark upon a growth journey, beginning with the opening of a new 3,000 M2 Flagship store on the corner of Pitt and George St in Sydney. ABOUT THE ROLE Reporting to the Manager - Creative & Digital, this role will see you responsible for the successful management, planning and implementation of the company’s marketing and promotions program. This is a position where you get to use your creative flair combined with your commercial acumen. Your key will include: Plan and execute web, database marketing, email, social media campaigns across various segments and marketing platforms; Build an maintain a strong social media presence resulting in increased activity; Measure and report on performance of social and digital marketing campaigns; Support the development of new website; Maintain and update website content ; Stay up to date with social media and digital best practices and technology; Act as primary liaison for external agencies. ABOUT YOU To be successful you will ideally have: 2+ years of experience in Digital & Social Media, preferably within a retail environment Experience using Google Analytics to identify opportunities for growth Proven ability to present creative ideas A proactive and a can-do attitude. Ability to provide exceptional customer service and have a positive influence on the team and workplace. Excellent and well developed communication skills to be able to effectively communicate with stakeholders at all levels. Strong organisation and time management skills. Excellent presentation, written and verbal communication skills

Social Media Coordinator

Quality people please apply! We are looking for an Account Manager to create long-term, trusting relationships with our customers. The Account Manager role is to service assigned customers, develop new business from existing clients and actively seek new sales opportunities. Account Manager responsibilities include developing strong relationships with customers, and being a strong communicator. Account Manager's answer client queries and identify new business opportunities among existing customers. Ideally, candidates for this role will know how to meet ambitious individual and team-wide sales quotas. Ultimately, a successful Account managers should collaborate with our sales team to achieve quotas while keeping our clients satisfied and engaged with our products and services in the long-run. * Serve as the lead point of contact for all customer account management matters * Build and maintain strong, long-lasting client relationships * Ensure the timely and successful delivery of our products according to customer needs Develop new business with existing clients and/or identify areas of improvement to meet sales quotas * Collaborate with sales team to identify and grow opportunities within territory * Assist with challenging client requests or issue escalations as needed *Skills* * Ability to self-manage and self-motivate * Strong communicator and team player * Some sales experience preferred * Experience delivering client-focused solutions to customer needs * Proven ability to juggle multiple accounts at a time, while maintaining sharp attention to detail * Excellent listening, negotiation and presentation abilities * Strong verbal and written communication skills * Excepts feedback and is coachable Job Types: Full-time, Part-time Pay: $32,000.00 - $60,000.00 per year Benefits: * Paid time off * Retirement plan Schedule: * 8 hour shift Supplemental Pay: * Bonus pay * Commission pay * Signing bonus COVID-19 considerations: Customers are asked to wear a mask, plexyglass barriers, cleaning regularly. Education: * High school or equivalent (Preferred) Experience: * Customer Service: 1 year (Required) Work Location: * One location Work Remotely: * No

What Does a Social Media Coordinator Do?

Social Media Coordinators typically work for corporations across various industries as a member of the marketing department. They work closely with other marketing professionals to develop campaigns that align with their company’s brand image or new product offerings. Their job is to contact influencers, apply SEO tactics to ensure maximum consumer engagement and maintain social media profiles on behalf of their company. They may also be responsible for contributing to the content creation process by creating social media posts or designing logos or infographics.

Social Media Coordinator Skills and Qualifications

On occasion, a Social Media Coordinator may collaborate with other groups of Marketing Consultants to promote the client’s cause. Working with a Marketing Consultant provides the opportunity to give the event or cause more publicity. Skills useful for this position include:  

  • One or more years of experience as a Social Media Coordinator or similar role.

  • Proficient in business posts on social media platforms.

  • Understand SEO and web traffic data.

  • Experience researching buyer and consumer persona.

  • Understand social media KPIs.

  • Familiar with web page design and publishing.

  • Must be able to multitask. 

  • Critical thinker and problem-solver.

  • Works well with a team. 

  • Organized and self-motivated.

  • Excellent time management. 

  • Exceptional at communication and building relationships. 

Social Media Coordinator Salary Expectations

The average salary for a Social Media Coordinator is $15.57 per hour. This information is based on 1,097 salaries anonymously submitted to Indeed along with information gathered from past and present Indeed job postings.  

Social Media Coordinator Education and Training Requirements

A Social Media Coordinator is often required to have a bachelor’s degree with coursework in communications, business or public relations. During school, it is beneficial for individuals to pursue internships or activities to improve leadership skills as well as any opportunities to manage social media accounts. 

Social Media Coordinator Experience Requirements

Employers often hire people who have experience in a related field such as public relations and marketing. Candidates may also increase social media knowledge on their own by doing research, joining in online forums and participating in online webinars. Earning certifications and taking extra classes are another way to amplify credentials. 

Job Description Samples for Similar Positions 

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Frequently asked questions about Social Media Coordinators


What is the difference between a Social Media Coordinator and a Social Media Specialist?

The difference between a Social Media Coordinator and a Social Media Specialist lies in seniority and the scope of their job responsibilities. For example, Social Media Specialists typically hold a more senior role when compared with Social Media Coordinators. They have a few years of experience working in a social media marketing role and provide in-depth knowledge into a specific area. This includes social media strategy, follower engagement or influencer outreach. In contrast, Social Media Coordinators typically complete a range of entry-level tasks to contribute to campaigns.


What are the daily duties of a Social Media Coordinator?

On a typical day, a Social Media Coordinator starts by checking the progress of social media campaigns. They pull data in response to specific posts and compile reports to discuss during marketing meetings. Throughout the day, they monitor one or more of the company’s social media profiles to respond to comments. They work with other marketing professionals to create a posting schedule across social media profiles. Social Media Coordinators also participate in marketing meetings to relay the success of current campaigns and develop strategies for future campaign ideas.


What qualities make a good Social Media Coordinator?

A good Social Media Coordinator is someone who has the ability to oversee multiple projects at once while adhering to deadlines. They actively seek to learn more about their company, products and services and brand identity to support their job duties. They also have excellent interpersonal communication, allowing them to engage with social media followers, influencers and freelance marketing professionals to maximize the efficiency of social media campaigns. 

Further, a good Social Media Coordinator enjoys working as part of a team and values the input of their coworkers on campaign ideas or content. A good Social Media Campaign also has a creative mindset that enables them to develop unique social media campaigns.


Who does a Social Media Coordinator report to?

A Social Media Coordinator typically reports to the Social Media Manager. In smaller corporations, they usually report directly to the Marketing Manager to receive instructions about marketing campaigns and initiatives.

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