Social Media Coordinator Job Description: Top Duties and Qualifications

A Social Media Coordinator, or Social Media Marketing Coordinator, is responsible for collaborating with other marketing and sales professionals to develop successful social media campaigns. Their duties include communicating with freelance Content Creators, overseeing social media campaign schedules, and pulling KPI data to determine social media campaigns’ success.

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Social Media Coordinator Duties and Responsibilities 

A Social Media Coordinator has several duties and responsibilities associated with researching and creating informed campaigns that appeal to a specific target, including:    

  • Understanding KPI’s and defining them specifically for social media

  • Collaborating with designers or copywriters to provide attractive and informative campaigns

  • Monitoring all social media content

  • Tracking the performance of the campaign

  • Keeping up with technologies used in social media

  • Using social media marketing tools

  • Tracking customer engagement and SEO to optimize campaign content

  • Establishing relationships/networks of industry professionals or influencers on social media

  • Hiring and training a motivated team

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Social Media Coordinator Job Description Examples

What Does a Social Media Coordinator Do?

Social Media Coordinators typically work for corporations across various industries as a member of the marketing department. They work closely with other marketing professionals to develop campaigns that align with their company’s brand image or new product offerings. Their job is to contact influencers, apply SEO tactics to ensure maximum consumer engagement and maintain social media profiles on behalf of their company. They may also be responsible for contributing to the content creation process by creating social media posts or designing logos or infographics.

Social Media Coordinator Skills and Qualifications

On occasion, a Social Media Coordinator may collaborate with other groups of Marketing Consultants to promote the client’s cause. Working with a Marketing Consultant provides the opportunity to give the event or cause more publicity. Skills useful for this position include:  

  • One or more years of experience as a Social Media Coordinator or similar role.

  • Proficient in business posts on social media platforms.

  • Understand SEO and web traffic data.

  • Experience researching buyer and consumer persona.

  • Understand social media KPIs.

  • Familiar with web page design and publishing.

  • Must be able to multitask. 

  • Critical thinker and problem-solver.

  • Works well with a team. 

  • Organized and self-motivated.

  • Excellent time management. 

  • Exceptional at communication and building relationships. 

Social Media Coordinator Salary Expectations

The average salary for a Social Media Coordinator is $15.57 per hour. This information is based on 1,097 salaries anonymously submitted to Indeed along with information gathered from past and present Indeed job postings.  

Social Media Coordinator Education and Training Requirements

A Social Media Coordinator is often required to have a bachelor’s degree with coursework in communications, business or public relations. During school, it is beneficial for individuals to pursue internships or activities to improve leadership skills as well as any opportunities to manage social media accounts. 

Social Media Coordinator Experience Requirements

Employers often hire people who have experience in a related field such as public relations and marketing. Candidates may also increase social media knowledge on their own by doing research, joining in online forums and participating in online webinars. Earning certifications and taking extra classes are another way to amplify credentials. 

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Frequently asked questions about Social Media Coordinators


What is the difference between a Social Media Coordinator and a Social Media Specialist?

The difference between a Social Media Coordinator and a Social Media Specialist lies in seniority and the scope of their job responsibilities. For example, Social Media Specialists typically hold a more senior role when compared with Social Media Coordinators. They have a few years of experience working in a social media marketing role and provide in-depth knowledge into a specific area. This includes social media strategy, follower engagement or influencer outreach. In contrast, Social Media Coordinators typically complete a range of entry-level tasks to contribute to campaigns.


What are the daily duties of a Social Media Coordinator?

On a typical day, a Social Media Coordinator starts by checking the progress of social media campaigns. They pull data in response to specific posts and compile reports to discuss during marketing meetings. Throughout the day, they monitor one or more of the company’s social media profiles to respond to comments. They work with other marketing professionals to create a posting schedule across social media profiles. Social Media Coordinators also participate in marketing meetings to relay the success of current campaigns and develop strategies for future campaign ideas.


What qualities make a good Social Media Coordinator?

A good Social Media Coordinator is someone who has the ability to oversee multiple projects at once while adhering to deadlines. They actively seek to learn more about their company, products and services and brand identity to support their job duties. They also have excellent interpersonal communication, allowing them to engage with social media followers, influencers and freelance marketing professionals to maximize the efficiency of social media campaigns. 

Further, a good Social Media Coordinator enjoys working as part of a team and values the input of their coworkers on campaign ideas or content. A good Social Media Campaign also has a creative mindset that enables them to develop unique social media campaigns.


Who does a Social Media Coordinator report to?

A Social Media Coordinator typically reports to the Social Media Manager. In smaller corporations, they usually report directly to the Marketing Manager to receive instructions about marketing campaigns and initiatives.

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