Social Media Intern Job Description: Top Duties and Qualifications

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Last updated: June 22, 2022

A Social Media Intern, or Social Media Marketing Intern, is responsible for assisting in a range of marketing initiatives within an organization. Their duties include tracking analytics for social media campaigns, creating social media posting schedules and writing captions for social media posts.

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Social Media Intern Duties and Responsibilities 

Social Media Interns support the digital media staff to develop and implement outreach and promotional campaigns to boost brand engagement and increase revenue. The duties and responsibilities of a Social Media Intern include:

  • Assist with the design and execution of social media campaigns
  • Create weekly and monthly editorial calendars to promote company brands on various social media websites
  • Create and distribute content such as blogs, infographics, videos and press releases on social media and traditional news outlets
  • Track social media engagement to identify high-performing ideas and campaigns for scalability
  • Support marketing team at live and online event
  • Perform social media marketing research
  • Assist on influencer campaign strategy
  • Respond to comments and DMs on social media platforms
  • Brainstorm and research ideas for original content
  • Create compelling graphics to share across social channels
  • Write social media captions that speak to the company’s target audience
  • Help create and edit short-form videos
  • Develop new strategies for increasing engagement
  • Assist with photo/video content shoots
  • Ensure brand message is consistent

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Social Media Intern Job Description Examples

What Does a Social Media Intern Do?

Social Media Interns typically work as temporary employees for a company to gain work experience while completing college. They work closely with marketing professionals to learn from them and develop their skill set. Their job is to reach out to influencers, participate in meetings to develop social media strategies and help marketing specialists complete specific tasks. They may also be responsible for taking pictures for social media platforms and setting up business accounts on one or more platforms.

Social Media Intern job description intro paragraph

When writing a Social Media Intern job description, start by introducing the job and company to prospective Social Media Interns. Briefly highlight the work environment, what sets your company apart and why the role is important to your company.

For example:

“Company ABC is looking for a creative Social Media Intern to assist our growing agency. This is an exciting opportunity to make a significant impact on our company’s success. This position is flexible, Monday to Friday, and averages 15 hours per week. There is also an opportunity for this position to become a full-time role.

Here at Company ABC, your contributions, thoughts and ideas will be valued. We’re proud to have a 4-star rating on Indeed Company Pages and an above average ​​Work Happiness Score from our employees.”

Social Media Intern Skills and Qualifications

A successful Social Media Intern candidate will have diverse educational qualifications and technical skills to deliver on the job. These include: 

  • Bachelor’s degree in digital communications or related field such as advertising or Journalism
  • 2+ years’ experience in digital marketing/social media marketing 
  • Impeccable oral and written communication skills
  • Excellent internet research skills 
  • Mastery of the major social media platforms including Facebook, YouTube, Instagram, Twitter, Pinterest, Snap and Google+ 
  • Knowledge of social media analytics software including Facebook Insights, Google Analytics and Twitter Analytics to track audience engagement and campaign performance
  • Experience with content management systems, word processor applications and image/video editing software

Social Media Intern Salary Expectations

Social Media Interns can expect to earn an average of $12.24 per hour. This estimate was derived from 1,308 Social Media Intern salaries submitted by industry professionals and job ads on Indeed in the last three years. The pay depends on multiple factors including location and experience.

Social Media Intern Education and Training Requirements

A great Social Media Intern will have excellent writing and oral communication skills. The ideal candidate can have a background in communications, journalism or digital media. A Social Media Intern will have a certificate or diploma in digital media, search engine optimization or a related field. He/she will also be proficient with word processing software and other media processing applications. However, it is not necessary for the intern to have a college degree in the social media space if they have equivalent working experience. 

Social Media Experience Requirement

An ideal Social Media Intern will have an in-depth knowledge of social media platforms. The intern will be comfortable creating and managing multiple social media accounts, developing content to inform, educate and engage the brand’s audience to increase awareness and achieve marketing goals. An exceptional candidate will have a working knowledge of the major content management systems and social media analytics, and be experienced in running targeted ads on social media sites.

Job Description Samples for Similar Positions

If your company needs to fill other positions related to a social media intern, check out these job description samples:

Social Media Manager Job Description

Digital Marketing Manager Job Description

Ready to Hire a Social Media Intern? Build a Social Media Intern Job Description

Frequently asked questions about Social Media Interns

 

What should you look for in a Social Media Intern resume?

When reviewing resumes to select a Social media Intern for your department, the qualifications that demonstrate a candidate’s eligibility should align with the requirements you outlined in the initial job posting. For example, if you included creative software proficiency, SEO tactics and writing capabilities as necessary qualifications, then you know you need to narrow your candidate pool to those who included one or more of those qualifications on their resume. 

Regardless of your specific requirements, Social Media Interns need to be in the process of completing a college degree or they need to have a college degree. This ensures they can contribute their knowledge of marketing practices to your social media campaigns.

 

What are the daily duties of a Social Media Intern?

On a typical day, a Social Media Intern starts by meeting with their mentor to discuss their tasks for the day. They check on the progress of social media campaigns and pull numbers for marketing employees to discuss during meetings. Throughout the day, they participate in meetings with the social media team or marketing department and present data as needed. They also attend events on behalf of the department to get pictures or videos to post on social media. Social Media Interns use downtime during the day to update posting schedules and create posts for different platforms.

 

What qualities make a good Social Media Intern?

A good Social Media Intern is someone who has a strong desire to learn. This means that they aren’t afraid to ask questions and continually look for ways to improve their skills throughout their internship. They have a creative mindset that enables them to contribute innovative ideas to a business’s marketing strategy. Further, a good Social Media Intern has excellent written communication to come up with unique slogans or attention-drawing social media captions. A good Social Media Intern also has enough knowledge of social media marketing practices to work independently on one or more of their projects.

 

Who does a Social Media Intern report to?

A Social Media Intern typically reports directly to a marketing department employee, like a Marketing Specialist or Marketing Coordinator. These individuals typically volunteer to help guide and teach Social Media Interns throughout the course of their internship. A Social Media Intern may also report directly to the Marketing Manager to receive daily tasks and ask questions.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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