What does a Social Media Specialist do?
Social Media Specialists typically work for corporations across industries to ensure proper representation of multiple social media platforms. They work closely with social media, marketing and content professionals to oversee the implementation of social media campaigns that align with upcoming product launches and other company initiatives. Their job is to connect with influencers, oversee giveaways, optimize social media accounts and administer follower polls or surveys. They may also be responsible for writing post captions, taking photos or creating other content for social media platforms in the absence of content creators.
Social Media Specialist skills and qualifications
A job description for a social media specialist should contain the following skills and qualifications requirements:
- Experience as a social media specialist or similar position
- Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
- Ability to use social media for impressions and brand awareness
- Excellent knowledge of social media platforms including GMB, Instagram, Pinterest, LinkedIn, Twitter and Facebook
- Understanding of social media KPIs, web traffic metrics and SEO
- Experience doing buyer persona and audience research
- Familiarity with publishing and web design
Social Media Specialist salary expectations
Salary expectations for a social media specialist can range from $7.25 to $34.15 per hour, with the average U.S. Salary being $13.71 per hour. This information is based on 5,090 anonymously submitted salaries to Indeed from employees and users along with past and present social media specialist job postings on Indeed within the last 36 months.
Social Media Specialist education and training requirements
A bachelor’s degree is typically required for a social media specialist position. Areas including journalism, business, public relations and communications are of particular importance. Some individuals also complete a master’s degree in internet marketing.
In addition, a social media specialist needs to have an in-depth understanding of the many social media platforms and be comfortable navigating each of them. They also should have knowledge of and experience with tools and software that allows content to be shared across various platforms.
Social Media Specialist experience requirements
Employers often look for applicants who have completed an internship or have other proven work experience. Applicants with a background or experience in social media or public relations are usually in the highest demand. While not mandatory, certifications are available and demonstrate a willingness toward continued learning and self-improvement.