Resources
Post a Job
 Special Offer 

Jumpstart your hiring with a $75 credit to sponsor your first job.*

Sponsored jobs are 4.5X more likely to result in a hire.**
  • Invite top candidates to apply with Instant Match
  • Get more visibility in search results
  • Appear to more candidates longer
*The $75 Sponsored Job credit offer is only available for new accounts in the US that post a job and expires one year after account creation. Upon expiration of the credit, users are charged based on Sponsored Job budget. Terms, conditions, and quality standards apply **Indeed data, worldwide

Social Media Specialist Job Description: Top Duties and Qualifications

Last updated: April 15, 2023

A Social Media Specialist, or Social Media Marketing Specialist, is responsible for overseeing one or more social media accounts for a business. Their duties include creating and updating social media posting schedules, replying to comments from subscribers or liking tagged photos and coordinating with other professionals to determine how to market a brand and its products or services using social media.

Build a Job Description
Are you a Job Seeker? Find Jobs

Social Media Specialist duties and responsibilities

A social media specialist follows conversations on the internet while interacting with the public at the same time, unable to predict what other users will say. The specialist is responsible for monitoring trending hashtags and topics while finding unique ways to integrate them into the brand.

A social media specialist may also work with other staff members as a way to further promote a brand, such as bringing in marketing consultants to help publicize an event. The specialist is responsible for tracking whether or not social marketing efforts have been successful through goal setting with markers for identifying success through various online analytical tools. Other job duties include: 

  • Ability to develop and implement a corporate social media strategy
  • Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules
  • Encourage greater social media participation
  • Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy
Build a Job Description
Are you a Job Seeker? Find Jobs

Social Media Specialist Job Description Examples

Example 1

NOTE: 10-20 hours per week are required. This is a part-time, contract position. Working hours must be between 08:00 am and 05:00 pm, Monday - Friday.

About us

Tempesta Media is the only managed service specifically designed for marketers to leverage the power of organic content for high-ROI lead generation and revenue.

Tempesta is the turnkey marketing solution for growing service businesses by combining content management with social media and influencer marketing.

Founded in 2011 and headquartered in the Chicagoland area, Tempesta Media serves financial, healthcare, and business services businesses.

About our culture

We are on a mission to change the world of digital marketing. Tempesta Media is looking for proactive, achievement-driven professionals who can think outside the box and want to be part of one of the fastest-growing companies in the Chicagoland area.

We are innovators in our solutions and the corporate culture we instill in our employees and stakeholders. The pace is fast, fun and intellectually challenging. As a cutting-edge company, we encourage team members to push the limits of innovation and improve themselves. We combine a start-up environment's innovation and creativity with an established organization's stability and benefits.

To learn more, visit us at [website]

Job description

Listed below is a sampling of duties and responsibilities that you would be required to perform for this position. Training and individual direction will be provided.

Responsibilities

  • Creating fashion-oriented product descriptions;
  • Creating compelling curated social media posts on LinkedIn, Facebook and Twitter for our
  • managed service customers;
  • Performing Internet research;
  • Sending out emails and other written correspondence;
  • Participating in regular internal team meetings via Zoom;
  • Preparation of reports and analyses, along with recommendations;
  • Work with social networks (posting content to LinkedIn, Twitter, Facebook and others).

    Basic Requirements

  • Advanced or fluent English (written and oral);
  • High-speed Internet and computer with MS Office;
  • Strong understanding and experience with Microsoft Excel (including pivot tables and formulas);
  • Excellent written communication skills;
  • Ability to travel to the United States for meetings and events;
  • Thoroughly internet literate with the ability to do research online;
  • Ability and desire to work remotely 100%.

    Personal Qualities

  • Excellent organizational skills with the ability to meet tight deadlines;
  • Intelligent’
  • Accurate, detail-oriented;
  • Consistent, reliable;
  • Fast learner. Always learning personally and professionally;
  • Proactive. Takes the initiative;
  • Self-directed; She does not need to be micro-managed;
  • Ability to manage multiple tasks and projects simultaneously;
  • Superb analytical skills.

    Job Types: Part-time, Contract

    Pay: $15.00 - $20.00 per hour

    Benefits:
  • Flexible schedule
    Schedule:
  • Monday to Friday

    Experience:
  • Social media marketing: 1 year Location: Hybrid remote in Michigan City, IN 46360

    • Example 2

    Paid Social Media Coordinator

    We are seeking a highly motivated, self-starting Paid Social Media Coordinator, who will assist with our paid social strategy for marketing and promoting individual events and tours. This position works closely with the CMO to assist with improving and executing paid social plans, including local advertising, promotions, social media, digital, radio, influencers, etc., for our event brands, tours, and individual events. This role requires a highly detail-oriented and data-driven individual who can operate within a quick-paced environment. Our ideal candidate has a strong portfolio of successfully implenting paid social media campaigns across Instagram and TikTok and stays ahead of the curve on new social media trends.

    Responsibilities

  • Assist CMO with overseeing and managing the day-to-day execution of the paid social campaigns, delivering campaigns on time, on budget, and on target.
  • Track and report on key campaign metrics on a weekly and monthly basis
  • Collaborate with CMO to evaluate and analyze the results of each campaign and program and make improvements.
  • Research and identify other paid social opportunies that would lead to attendee growth at our events/shows.

    Qualifications/Skills

  • You’re self-motivated with the ability to work independently and on multiple campaigns in a fast-paced, constantly changing environment
  • You’re efficient and organized with excruciating attention to detail
  • You’re results oriented and have a track record of being measured against and accountable for company and individual goals.
  • You love data. You actively seek out and leverage data from a variety of sources to help you uncover new strategies, inform your decisions and communicate results.
  • 1+ year of paid social experience with Facebook, Facebook Meta Business Manager, and Ads Manager. Plus if you have TikTok Ad experience.
  • Experience and knowledge in marketing concerts and events, whether music, comedy, business, or other forms of events a plus.

    Strong preference for canidate to live within the Orlando, Florida area as in-person meetings may be required from time-to-time, but willing to be flexible for the right canidate with experience. This is a part-time position with a maximum of 20 hours per week, but there is room for growth within the company and this role.

    Job Types: Part-time, Contract

    Pay: From $20.00 per hour

    Schedule:
  • No weekends

    Application Question(s):
  • Do you have any experience working in marketing for concerts and events, whether music, comedy, business, or other forms of events? If so, please elaborate.

    Experience:
  • TikTok Ad: 1 year (Required)
  • Paid Social: 2 years (Required)
  • Facebook/IG Advertising: 1 year Location: Remote

    • Example 3

    Cannon Nevada, a privately owned family business office, is looking for a Content and Social Media Specialist. This person selected must have previous experience in a small to mid-size entrepreneurial business environment, as well as producing pertinent, interesting, and creative content for a variety of digital platforms.

    The Content and Social Media Specialist will create and distribute content in various formats across multiple channels with the goal of enhancing our brands and driving digital follower expansion. This role will report to the Marketing Director, who is based in Las Vegas, Nevada, and will manage/post multiple entities with a focus on the entertainment industry.

    Responsibilities and Duties

  • Working knowledge of Facebook, Instagram, Twitter, YouTube, LinkedIn, and other platforms.
  • Manage social media marketing campaigns and day-to-day activities.
  • Familiarity with photography and videography for use in social graphics and content.
  • Design graphics experience.
  • Produce and edit video content.
  • Create and curate content for our digital site and social media platforms.
  • Design branded physical memorabilia.
  • Assist with proofreading or editing other content before publishing.
  • Perform background research as needed.
  • Review live content monthly and create reports outlining success rates.

    Qualifications:

    Experience:

  • A minimum of 2 years of experience in similar role
  • Experience with Adobe Lightroom, Adobe Photoshop, and Adobe Illustrator.
  • Experience with video editing with Adobe Premier or an equivalent software platform.
  • Experience with surface level web development is preferred, but not required.
  • An understanding of the best use practices for social media networks such as Facebook, Instagram, Twitter, etc.
  • A firm understanding of video copyright laws and YouTube’s terms of service. Prefer a working knowledge of SEO

    Traits:

  • Proven ability to communicate with tact, clarity, and accuracy.
  • Excellent proofreading skills, and ability to translate technical information, and convey it to a lay audience
  • Ability to manage multiple projects and deadlines without supervision
  • Someone who enjoys building relationships with customers and coworkers.
  • Organizational, as well as computer skills are also required.

    Job Type: Full-time

    Pay: $55,000.00 - $60,000.00 per year

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Referral program
  • Retirement plan
  • Tuition reimbursement
  • Vision insurance
    Schedule:
  • Monday to Friday

    Experience:
  • Social media management: 2 years Location: One location

    • Example 4

    Wragg & Casas is looking for an experienced, energetic, and creative Social Media Specialist to join our team.As a Social Media Specialist, you will be responsible for developing and implementing Social Media strategies for a variety of B2B clients to increase their online presence and increase audience engagement. You'll work closely with the Account Executives and Senior Management to produce impactful content for the agency's clients and the agency.

    Responsibilities

  • Develop, implement and manage corporate social media strategies
  • Develop content calendars and recommend campaign strategies
  • Create content that encourages and increases engagement
  • Shoot and edit photos and video
  • Manage social media content
  • Define the most important social media KPIs
  • Measure and report on the success of social media campaigns
  • Manage multiple tasks and work in a fast-paced environment on short deadlines
  • Monitor SEO and user engagement and suggest content optimization
  • Stay up to date with the latest social media best practices and technologies
  • Work with copywriters and designers to ensure content is informative and appealing

    Required Qualifications

  • 2-4 years of experience in Social Media
  • BS in Communications, Marketing, Business, New Media or Public Relations
  • Demonstrable creative social media experience
  • Deep understanding of digital marketing practices and platforms
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, YouTube and Snapchat
  • Strong command of social media best practices, trends and platform changes
  • Expert with content scheduling and metric-tracking programs (HootSuite, TweetDeck)
  • Familiarity with web design, web development, CRO, SEO and publishing
  • Understanding of SEO and web traffic metrics and social media KPIs
  • Working knowledge of popular photo and video applications including Photoshop / ImageReady / Final Cut / iMovie / Premiere Pro, and the Microsoft Office Suite
  • Experience with conducting audience persona research
  • Excellent presentation and communication skills
  • Team player with a positive attitude
  • Organized multitasker with good time-management skills
  • Critical thinker and problem-solving skills
  • Have strong attention to detail and excellent interpersonal skills
  • Fluency in English / Spanish is a plus

    Job Type: Full-time

    Benefits:
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Professional development assistance
    Schedule:
  • 8 hour shift
    Supplemental Pay:
  • Commission pay

    COVID-19 considerations:
    All team members must be vaccinated and boosted.

    Experience:
  • Social media strategy: 2 years Location: Multiple Locations

    • Example 5

    A fish hobbyist dream job!

    Competitive Pay, Benefits and Great Company Perks!

    Join the fun and growing team at Live Aquaria!

    We are looking for passionate individuals interested in aquatic life.

    We recently celebrated our 20th Anniversary, providing customers an online destination for all things aquatic. We offer the highest quality aquatic life and aquarium supplies at one convenient online location.

    Responsibilities

    Create and manage innovative and engaging social media campaigns
  • Ideate social media content buckets and creative

  • Write creative copy and adjust voice/tone from project to project

  • Post content to all social media channels

  • Facilitate community management on all social media channels.

  • Build out content calendars and create a timeline for each campaign

  • Strategize talent activations, sweepstakes/contests, and digital activations

  • Participate in brainstorms for various campaigns across the company Administer reporting and analytics Your Experience

  • Experience working within primary social platforms (Instagram, Twitter, Facebook) & experience with newer / emerging social platforms such as TikTok and Clubhouse

  • Experience working across social campaigns in entertainment or TV Strong copywriting skills

  • Excellent interpersonal and client communication/presentation skills Company culture you ask? Our company culture is casual, fun, and empowering. There is a lot of room for growth in this role! That's right, no glass ceiling and room to learn.

    Job Types: Full-time, Part-time

    Pay: $13.00 - $16.00 per hour

    Benefits:
  • Dental insurance
  • Health insurance
  • Life insurance
  • Vision insurance
    Schedule:
  • 8 hour shift
  • Day shift
  • Monday to Friday
  • On call
  • Weekend Location: One location

    • Example 6

    Join a team where happy matters.

    If you love¦
  • Social media
  • B2B clients
  • Variety of daily work

    We'd love for you to join our team as a Social Media Specialist!

    What's it like to be a Social Media Specialist at Market Veep?

    In this position, you'll curate social media content for Market Veep and our clients. You'll write, schedule, and monitor social media content across LinkedIn, Facebook, Twitter, Instagram, LinkedIn groups, and LinkedIn direct outreach campaigns.

    Can you make obscure manufacturing processes sound exciting? Can you write a LinkedIn post that teaches a CEO something they don't already know? If so, you're in the right place!

    Requirements
  • At least 1 year of B2B social media experience
  • B2B experience is required - we love B2C but our wheelhouse is B2B!
  • Bachelor's degree or higher in Writing, English, or Journalism
  • Understanding of common B2B audiences such as c-suite executives, architects, construction professionals, manufacturing professionals, engineers, and more
  • Collaborative team player who doesn't mind helping or asking for help

    Responsibilities
  • Write social posts for LinkedIn, Facebook, Twitter, and Instagram
  • Use HubSpot to pre-schedule social media posts
  • Write and share content to LinkedIn groups
  • Manage LinkedIn direct outreach drip campaigns
  • Basic HubSpot admin support such as publishing blog content, attaching content to Campaigns, updating the SEO tool, etc.
  • Sometimes use Canva to develop social media images for posts

    We believe in Marketing Made Human.

    Not only do we want our clients to be successful and our team to love coming into work every day, we also want our company to stand for something positive in the world.
  • 1% of our profits go to charitable giving programs
  • 75 organizations received donations from us in 2021
  • 1% to humanitarian causes is our goal for 2022

    Make more time for happy with 43 paid days off a year.
  • First Fridays of every month paid off
  • 13 holidays paid off including your birthday
  • 10 days accrued PTO
  • 5 days sick time
  • 3 days personal time

    We provide the tools you need to succeed.
  • Biannual work-from-home stipends
  • Macbook and two monitors
  • Paid training and certifications to keep your industry expertise fresh
  • Paid attendance to the annual HubSpot Inbound conference including flight, hotel, meals, and admission

    Plus - insurance, 401(k) matching, and more!

    Learn more:[website]

    Job Type: Full-time

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Retirement plan
  • Vision insurance
    Schedule:
  • 8 hour shift
  • Monday to Friday
  • No nights
  • No weekends

    Experience:
  • B2B Social Media: 1 year Location: Remote

    • Example 7

    Active Release Techniques® (ART®) offers the most effective soft-tissue treatment system available today. Utilizing a unique combination of muscle tension and movement to treat aches and pains associated with overuse and dysfunction, more than 80% of issues can be resolved in five or fewer treatment sessions.

    Based in Colorado Springs, Colorado, ART's vision is to be the FIRST Choice for soft-tissue care, and a driver of healthy, active lifestyles. Every position at ART plays a role in fulfilling our mission to power the pursuit of passions, livelihoods, and triumphs by increasing access to higher-quality, more cost-effective care. We work toward this mission through certifying healthcare professionals to provide ART treatment and implementing on-site corporate wellness programs at companies across North America.

    The Social Media Specialist will work with the marketing team and reports directly to the Manager of Marketing and Brand Partnerships. A key component of this role is to create engaging social media content for our stakeholders, including ART Certified Providers, Employer Clients, and Patients.

    Responsibilities “ What You'll Do

    *·
  • Assist in further development of the ART social media strategy to increase brand awareness and user engagement

    *·
  • Develop social media content plans that are consistent with ART brand and social strategy

    *·
  • Create and source social content to be used across LinkedIn, Facebook, Twitter, Instagram, and YouTube

    *· *Communicate with social media followers by responding to comments and messages in a timely fashion

    *· *Assist in defining social media KPIs

    *·
  • Work alongside Graphic Designer and Content Specialist to ensure content is consistent with ART brand

    *·
  • Monitor SEO and user engagement to inform content optimization

    *·
  • Stay up to date on best practices and emerging trends in health and wellness and social media

    *·
  • Other duties as assigned

    Qualifications “ What You'll Bring

    *·
  • Degree in communications, marketing, or related field

    *·
  • 2-3 years of social media experience including planning and managing content

    *·
  • 1-2 years of experience using social media management software (Sprout preferred)

    *· *Experience editing video for social (Adobe Rush preferred)

    *·
  • Excellent written and verbal communication skills

    *·
  • Working knowledge of SEO

    *·
  • Strong understanding of social media platforms including: Instagram, LinkedIn, Twitter, Facebook, and YouTube

    *·
  • Experience in or passion for health + wellness industry a plus

    *·
  • Alignment with ART Core Values

    ART Core Values

    1. Do the Right Thing: *We have the courage to be loyal, selfless, compassionate, and honest, even when it's hard

    2. Embody the Will to Win: *We are driven by an urgency to relentlessly pursue the mission, celebrating success along the way

    3. Embrace a Growth Mindset: *We are intellectually curious and committed to our collective and individual growth.

    4. Focus on Solutions: *We anticipate challenges and proactively pursue solutions that benefit our team and our stakeholders.

    5. Stay Humbly Confident: *We resolutely believe in ourselves and our service, approaching even the most difficult challenges with dignity and grace.

    Benefits + Pay

    *·
  • Base Salary: $50-55,000/year

    *·
  • 90% Employer-Paid Medical, Dental, Vision

    *·
  • Paid Time Off, Paid Holidays, and Various Leave Policie

    *·
  • 401K Matchin

    *·
  • Annual Professional Development Allowance

    *·
  • Discounted Gym Membership

    Job Type: Full-time, On-Site

    As an equal employment opportunity employer, Active Release Techniques does not discriminate in its employment decisions based on race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state, or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

    Job Type: Full-time

    Pay: $50,000.00 - $55,000.00 per year

    Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Professional development assistance
  • Vision insurance
    Schedule:
  • 8 hour shift
  • Monday to Friday

    Ability to commute/relocate:
  • Colorado Springs, CO 80920: Reliably commute or planning to relocate before starting work (Required)

    Education:
  • Bachelor's (Preferred)

    Experience:
  • Social Media: 2 years Location: One location

    • Example 8

  • South Florida applicants only! In-person position (if you are outside of the South Florida area or seeking remote work, you need NOT apply).

    Job Title:Social Media Specialist
    Department:Marketing
    Reports To:Director of Marketing

    Position Summary:The Social Media Specialist engages with targeted virtual communities and social media network users and is responsible for strategic content development and social media management for the Michael-Ann Russell JCC.

    The person in this role will understand how each social media channel functions and how to optimize content for engagement on each platform. This position's duties include the conception, development, and implementation of social media content across multiple social media channels. The ideal candidate will have 3+ years of experience in social media marketing, reporting on key performance metrics for social campaigns, including paid, earned, and owned media.

    General Summary
  • Define and execute social media strategy through messaging and audience identification.
  • Develop strategic content for all programs and services offered at the Michael-Ann Russell JCC.

  • Monitor and respond to community and user posts and feedback on a timely basis and escalate issues to the Director of Marketing.
  • Generate, edit, publish, and share daily content“copy, images, and video“encouraging engagement and growth.
  • Develop and expand community and manage influencer outreach.
  • Maintain the annual calendar with editorial content, recognitions, holidays, celebrations, and special events for all Marjcc departments and programs.
  • Ensure Marjcc brand voice is consistent across all social media channels.
  • Maintain website content linked to or referenced in social media by ensuring tags and descriptions are optimized and content is accurate, relevant, fresh, and timely.

    Additional Responsibilities
  • Ability to support day to day functions of the Marketing department
  • Assist the Marketing Director in completing all the department's objectives

    Education/Experience
  • 3+ year's experience in social media marketing and reporting on key performance metrics for social campaigns, including paid, earned, and owned media.
  • Experience and knowledge using social media tools, including Google Analytics and reporting platforms, as well as Sprout Social.
  • Experience with photography, video, digital asset production, etc.
  • Ability to generate unique ideas and think creatively.
  • Strong ability to write, proofread, and edit copy is required, as well as proficiency in grammar and punctuation.
  • Experience and knowledge using social media tools, including Google Analytics, Sprout Social; Constant Contact; Mobile Cause; and WordPress.

    Job Type: Full-time

    Pay: $48,000.00 - $52,000.00 per year

    Benefits:
  • 401(k)
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Professional development assistance
  • Retirement plan
  • Vision insurance
    Schedule:
  • 8 hour shift

    Ability to commute/relocate:
  • Miami, FL 33180: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Marketing: 1 year Location: One location

    • Example 9

    Busy upscale restaurant in Ridgefield CT is looking for an experienced part-time Social Media Specialist.

    We are looking for a professional who can work independently to expertly¦
  • Create and manage promotional email campaigns through constant contact
  • Create and execute social media campaigns on all social media platforms
  • Design promotional print materials
  • Design, layout and print menus (currently use Canva)
  • Maintain and update website
  • Weekly updates to our partner delivery platform
  • Increase or social media presence and following

    This is a part-time position, 3 days per week approximately 5 hours per day.

    Any prior restaurant experience is a plus.

    Immediate availability, compensation based on experience.

    Please send resume and include availability for an interview.

    Job Type: Part-time

    Pay: $13.00 - $22.00 per Location: One location

    • What does a Social Media Specialist do? 

    Social Media Specialists typically work for corporations across industries to ensure proper representation of multiple social media platforms. They work closely with social media, marketing and content professionals to oversee the implementation of social media campaigns that align with upcoming product launches and other company initiatives. Their job is to connect with influencers, oversee giveaways, optimize social media accounts and administer follower polls or surveys. They may also be responsible for writing post captions, taking photos or creating other content for social media platforms in the absence of content creators.

    Social Media Specialist skills and qualifications

    A job description for a social media specialist should contain the following skills and qualifications requirements:

    • Experience as a social media specialist or similar position
    • Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
    • Ability to use social media for impressions and brand awareness
    • Excellent knowledge of social media platforms including GMB, Instagram, Pinterest, LinkedIn, Twitter and Facebook
    • Understanding of social media KPIs, web traffic metrics and SEO
    • Experience doing buyer persona and audience research
    • Familiarity with publishing and web design

    Social Media Specialist salary expectations

    Salary expectations for a social media specialist can range from $7.25 to $34.15 per hour, with the average U.S. Salary being $13.71 per hour. This information is based on 5,090 anonymously submitted salaries to Indeed from employees and users along with past and present social media specialist job postings on Indeed within the last 36 months.

    Social Media Specialist education and training requirements

    A bachelor’s degree is typically required for a social media specialist position. Areas including journalism, business, public relations and communications are of particular importance. Some individuals also complete a master’s degree in internet marketing.

    In addition, a social media specialist needs to have an in-depth understanding of the many social media platforms and be comfortable navigating each of them. They also should have knowledge of and experience with tools and software that allows content to be shared across various platforms.

    Social Media Specialist experience requirements

    Employers often look for applicants who have completed an internship or have other proven work experience. Applicants with a background or experience in social media or public relations are usually in the highest demand. While not mandatory, certifications are available and demonstrate a willingness toward continued learning and self-improvement.

    Job description samples for similar positions

    Ready to Hire a Social Media Specialist?Build a Social Media Specialist Job Description

    Frequently asked questions about Social Media Specialists

    What is the difference between a Social Media Specialist and a Social Media Strategist?

    The difference between a Social Media Specialist and a Social Media Strategist is their areas of job focus. For example, Social Media Specialists have the responsibility to create social media posts, schedule posts across social media platforms and engage with followers in the comments section. In contrast, Social Media Strategists don’t manage a business’ social media platforms. Instead, they focus on analyzing social media trends and reviewing the company’s social media analytics. From their research, they develop strategies to improve the number of followers or brand recognition across social media platforms.

    Social Media Specialists and Social Media Strategists work closely together to develop and implement social media campaigns and branding initiatives.

    What are the daily duties of a Social Media Specialist?

    On a typical day, a Social Media Specialist begins by checking each of their employer’s social media accounts. They like posts, respond to follower comments and record the reception of past social media posts. Throughout the day, they participate in meetings with the social media and marketing teams to determine new campaign ideas. Social Media Specialists may need to present social media analytics in meetings. During downtime at their desk, Social Media Specialists monitor activities across their employer’s social media accounts. They make sure posts go out at scheduled times and post or add to stories.

    What qualities make a good Social Media Specialist?

    A good Social Media Specialist is someone who has an innovative mindset. This quality enables them to come up with unique post ideas or strategies to increase social media engagement. They have experience posting on all major social media platforms and use their knowledge to adjust post content or timing for posting pictures, videos and other forms of content. Further, a good Social Media Specialist has excellent written communication that enables them to connect with followers and reply to content in an effective, error-free way.

    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

    No search results found

      *Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.