Store Manager Job Description: Top Duties and Qualifications

Last updated: June 22, 2022

A Store Manager, or Retail Store Manager, is responsible for leading a team of Sales Associates to assist customers in their shopping needs. Their duties include hiring and training qualified store employees, taking inventory of products or placing orders as needed and helping Sales Associates handle customer questions or complaints.

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Store Manager Duties and Responsibilities

Store Managers have many roles at their stores that are critical to the success of the store the person manages. Some of the responsibilities a Store Manager has are:

  • Recruiting, interviewing, hiring, disciplining and firing staff at the store
  • Creating employee schedules, assigning schedules and responsibilities to employees, checking to see if these responsibilities and assignments are carried through in the store
  • Training new employees and providing ongoing education for employees
  • Evaluating staff based on performance-based metrics
  • Setting criteria for staff, such as sales performance and customer approval or complaints
  • Giving staff financial goals and sales targets to meet on a scheduled basis
  • Managing the store, both retail and company, inventory, including loss prevention through theft and breakage
  • Helping to create advertising campaigns for attracting new customers and retaining current customers and helping to create both in and outside store promotions for attracting customers
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What Does a Store Manager Do?

Store Managers typically work for large department stores, boutiques or retail chains to maintain a well-organized, customer-focused environment. They work closely with the Assistant Store Manager to arrange employee work schedules and monitor their spending budget. Their job is to delegate tasks among Store Associates like restocking shelves, checking out customers and reorganizing displays. They may also be responsible for coming up with marketing ideas to draw customers from the local community.

Store Manager Skills and Qualifications

A Store Manager should have a variety of skills. Some skills a Store Manager should have are:

  • Budgeting: A Store Manager must know how to budget the store’s revenue so there is a profit.
  • Accounting and finance: A Store Manager must have accounting and finance skills to ensure the store’s financial records are up to date and correct.
  • Marketing: Marketing is a Store Manager skill because the store needs to attract customers and retain current customers.

Store Manager Salary Expectations

The average salary for a Store Manager is $43,057 per year. This is the average, but compensation varies depending on bonus packages. The salary estimates are based on salaries submitted anonymously to Indeed by Store Manager employees, users, as well as being collected from job advertisements on Indeed from the past 36 months.

Store Manager Education and Training Requirements

A Store Manager should have at least a bachelor’s degree in a business field. The National Retail Federation, an organization for retail professionals, offers further training and coursework for a Store Manager position. Retail experience can be often substituted for a degree. A Store Manager should have previous retail experience with a supervisory capacity on their resume.

Store Manager Experience Requirements

A Store Manager typically has to have years of experience. Some experience requirements for a Store Manager are a high school diploma or equivalent with years of experience in retail. A bachelor’s degree in business administration or similar business degree is preferred. Working as a Manager in retail is useful with staff and customer management abilities. 

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Frequently asked questions about Store Managers


What is the difference between a Store Manager and a Sales Manager?

Both Store Managers and Sales Managers have the responsibility to promote revenue for a business. The difference between a Store Manager and a Sales Manager is the types of environments they work in and the employees they oversee. For example, a Store Manager works at a retail location. They order products and oversee a team of Sales Associates to make sales and improve the customer experience within their store. In contrast, Sales Managers typically work in an office setting. They lead a sales representative team to make cold calls and meet with clients in-person to get sales contracts.


What are the daily duties of a Store Manager?

On a typical day, a Store Manager arrives at their workplace prior to the start of business hours. They receive order shipments and unpackage items. Store Managers compare invoices to shipments and store them in the back room. Throughout the day, the Store Manager divides their time between completing administrative tasks in the office and interacting with customers at the front of the store. They also delegate tasks among Sales Associates like checking out customers, restocking shelves or completing inventory in the storeroom. 

At the end of each shift, the Store Manager counts the drawer and places all amounts exceeding the value of $100 in the safe.


What qualities make a good Store Manager?

A good Store Manager is okay with working nights, weekends and holidays in order to serve customers and drive sales. They have an innovative mindset that allows them to develop creative solutions like reorganizing displays and having sales to help sell an unpopular product. Further, a good Store Manager has excellent customer service to assist customers with their needs, handle customer complaints and ultimately maintain a loyal customer base. A good Store Manager also has the ability to make difficult decisions when necessary like firing employees or addressing employee conflicts with customers.


Who does a Store Manager report to?

A Store Manager reports to different roles depending on the type of store they work in. In locally owned shops or boutiques, the Store Manager usually reports directly to the Store Owner, and works with them to develop marketing ideas, design displays or attend trade shows. For Store Managers working for large retail chains, they report to a staff member at the corporate level.

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