Video Producer Job Description: Top Duties and Qualifications

A Video Producer, or Film Producer, is an audiovisual specialist responsible for planning and implementing all of the elements of a video project. Their duties include securing the rights to intellectual property, managing logistics for the film set and overseeing post-production tasks like editing and video animation.

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Video Producer duties and responsibilities

Video Producers are not only involved with budgets, sets and production but also production responsibilities. A Video Producer:

  • Hires talent, negotiates contracts and schedules essential staff, such as makeup artists, camera operators, grips, editors, sound people and graphic artists
  • Directs on-screen talent
  • Writes scripts
  • Is involved with other production aspects, such as audio, visual effects and graphics
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What does a Video Producer do?

Video Producers can create any type of video content, including creative projects, commercials to market a product and corporate instructional videos. They collaborate with clients to determine the purpose of a video, then develop a plan to accomplish those goals through film, animation and editing. To ensure a successful project, video producers plan a budget and negotiate with investors to finance their labor and supply needs. 

Video Producers create a timeline for completing each part of a project and use that timeline to plan an overall production schedule. They’re involved with the day-to-day tasks of completing a video project such as writing and approving scripts, booking studios and film locations, directing their team and hiring Actors, Animators, Sound Technicians and Video Editors.

Video Producer skills and qualifications

A Video Producer usually has strong analytical and communication skills. Some Video Producer skills are:

  • Leadership, coaching and collaboration skills to recruit negotiate, supervise and manage people
  • Aesthetic and creative skills to select stories, write stories and generate ideas
  • Analytical and decision-making skills to make business judgments  
  • Time and project management skills

Video Producer salary expectations

The average salary for a Video Producer in the United States is $49,805 per year. This is the average, but compensation varies depending on bonus packages. The salary estimates are based on salaries submitted anonymously to Indeed by Video Producer employees and users as well as being collected from job advertisements on Indeed.  

Video Producer education and training requirements

A person wanting to work as a Video Producer should consider a bachelor’s degree in business management, arts management or nonprofit-organization management. It is useful for those planning on working in the entertainment industry to consider a degree in entertainment industry management. A master’s degree in these disciplines is helpful if the person wants to have a senior role as a producer. Film school is another option for those aspiring to be Video Producers. Film school classes and programs may include aspects of a Video Producer role, with some film schools offering specific classes for video production with a master’s degree concentration.

Video Producer experience requirements

A bachelor’s degree is preferred for a Video Producer job along with a minimum of two to five years of professional experience in television, radio, film, sound production or new media. Video Producers need technical experience and skills in video, audio and pre-, during and post-production, such as digital editing, video compression for multiple platforms and still, as well as motion graphics design. Video Producers can earn certifications or higher degrees to increase their experience.

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Frequently asked questions about Video Producers


What is the difference between a Video Producer and a Videographer?

Video Producers hold a leadership role where they manage the key tasks required to film, edit and release an audiovisual project. Videographers are film industry professionals who are in charge of capturing the footage that Video Producers use in their work. Videographers and Video Producers can collaborate on the set of a video shoot to film the right clips for a project. Video Producers provide direction to Videographers about what filming techniques and angles they should use to achieve the desired effects for a project. Videographers implement that feedback while operating cameras on set.

Videographers may also work independently instead of working at a production studio with a Video Producer. They commonly film events like conferences and weddings, editing their footage and adding in effects when necessary. In this case, the role of a Videographer is to be observant of their surroundings so they can capture interesting candid moments for attendees.


What are the daily duties of a Video Producer?

Video Producers have different daily responsibilities depending on the production stage of their project. During preproduction, Video Producers spend time meeting with clients and investors to determine the scope of the project and set parameters for accomplishing essential goals. They start documenting the project and researching local resources to use during filming. Video Producers hire the appropriate staff and create their schedules to make filming and editing as efficient as possible. They book film crews to design and install a set with backgrounds, lighting and props.

Video Producers are involved with writing the video script and producing a storyboard to guide production. Video Producers collaborate with directors to get all of the shots they need on set, providing instructions for all actors and crew members. During post-production, they select music to score the video and explain the desired result of any video editing.


What are the characteristics of a good Video Producer?

Good Video Producers have an artistic and creative mindset that they use to realize the vision of a project. They consider the desired impact of a video production and use those goals to shape the content of each video. They’re able to apply their knowledge of film, storytelling and advertising to different contexts.

In addition to being creative, Successful Video Producers are natural leaders who can manage a team. They stay organized so they can track all of the complex duties and priorities involved with producing a video. Top Video Producers know how to communicate effectively and give feedback while encouraging productivity and maintaining positive business relationships.


What are the types of Video Producer?

Video Producers can decide to specialize in a particular category of media production, such as television commercials, web content, event videos, corporate videos and film. They can use different techniques to accomplish their client’s vision based on how they want to appeal to their audience. Some Video Producers work on small teams while others manage a large crew for multiple-camera productions. Many production studios have multiple Video Producers collaborating to handle different aspects of the video production process.

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