Web Designer Job Description: Top Duties and Qualifications

A Web Designer, or Senior Web Designer works on the creative side of producing a website. They are responsible for designing visual elements for use online, reflecting the company’s branding and design aesthetic. They create layouts for landing pages, product pages and other areas of the website and test different designs to see which are most effective.


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Web Designer duties and responsibilities

Web Designers often work closely with marketing and sales teams to create pages that will help to increase engagement with a website. Their duties and responsibilities may include:

  • Taking a key role in the design and layout of a website
  • Creating Photoshop Design File (PSDs) for visual layout of web pages and converting designs into HTML and CSS
  • Working with other teams to meet company-wide targets
  • Using web content management systems
  • Implementing and maintaining high quality SEO policies and incorporating them with web content 
  • Reporting to senior management or clients
  • Collecting and analysing data on website usage to improve performance
  • Responding to reports of technical problems and working with the team to fix them quickly
  • Liaising with Copywriters, Graphic Designers and Developers to ensure that tasks are completed on time


Web Designer Job Description Examples:


Web Designer

Hello, and thanks for your interest in working for The Sher Agency!

We specialize in providing top-tier web design services for our clients, and we're looking for a talented designer to join our team. This designer will be responsible for creating beautiful website mockups which will be translated into fully functioning websites. This is an exceptional opportunity for anyone who is looking for the following:

  • Work from home while still collaborating regularly with a strong digital team

  • A chance to build a portfolio with a diverse set of clients

  • Grow as a designer with the aid of our team's feedback and ideation

  • Participate in collaborative brainstorming sessions with our design team

  • Work on a wide variety of projects across different many industries

  • Learn and apply design thinking and strategy to visual design

    We're looking for:

  • A great eye for visual design and an understanding of contrast, spacing, consistency, color, and the other elements & principles of design.

  • Thinking outside of the box. We're not looking to make websites that look everyone else's - we want unique concepts that match our clients' vision.

  • Experience - not just in web design (although that would be nice) but in graphic design in general.

  • Attention to detail. We want consistency in spacing, color, size, etc.

    If that sounds like you - please submit an application.

    Please make sure to provide a link to your portfolio!

    Job Type: Contract

    Salary: $20.00 to $25.00 /hour


  • Web Design: 2 years (Preferred)

  • Graphic Design: 2 years (Preferred)

    Application Question:

  • Please link your portfolio below:

    Contract Renewal:

  • Likely

    Work Location:

  • Fully Remote


  • Work from home

  • Flexible schedule

    This Company Describes Its Culture as:

  • Detail-oriented -- quality and precision-focused

  • Innovative -- innovative and risk-taking

  • People-oriented -- supportive and fairness-focused

  • Team-oriented -- cooperative and collaborative


  • Monday to Friday

  • Weekends required

  • Day Night On call

    Work Yes

  • ×

    Web Designer

    LeadPoint Digital is looking for a talented part-time Designer to join our team. The designer works closely with marketing managers to design digital assets for our clients including website themes, emails, banner ads, social media posts and more. The position can expect between 15-20 hours of work per week on a part-time salary and can work from home or in-office.


    Website Design

  • Design website themes in Adobe Photoshop, Illustrator, or XD

  • Package design files and communicate to the website developer

  • Create supporting design elements and photo selection for websites (client provided photo library and stock library)

    Digital Marketing Design

  • Follow our clients’ brand guidelines in the production of digital advertising & marketing assets

  • Email marketing flyer and template mock-ups

  • Banner design for static and animated ads

  • Landing Page design mock-ups


  • Strong communication and managing expectations on reasonable timelines with marketing managers.

  • Continuously evolve your knowledge of online user-behavior, digital marketing, and our clients.

  • Manage and update corporate processes and procedures aligned with the designer role.

    Qualifications and Skills


  • Bachelor’s degree

  • Expertise in Adobe Creative Cloud

  • Experience in designing digital assets

  • Ability to solve problems creatively

  • Very attentive to detail

  • Systematic and process-oriented

  • High social confidence and a great communicator


  • Strong understanding of basic marketing and advertising philosophies

  • Familiarity with website and email development

  • Experience in designer banner ads

    Why do you want to work for LeadPoint Digital?

    The name is new, but we’ve been a successful digital marketing agency operating locally and nationally since 1998. We’re a hard-working team that loves making an impact for our clients. As we grow together, you’ll play an integral part in helping us build our culture, evolve with the market, and make an impact on our clients’ business.

    Job Type: Part-time

    Salary: $15,000.00 to $20,000.00 /year


  • Flexible schedule

    Hours per week:

  • 10-19


  • On call

  • Other

    Company's website:

  • [website]

    Company's Facebook page:

  • [website]

    Benefit Conditions:

  • Only full-time employees Yes
  • ×

    Web Designer

    Seeking a full-time Web/Graphic Designer to join our team and help us develop our consumer-product brand and also our e-commerce website. Assist with ongoing visual and functional maintenance on the site. Work with the development team to keep the website up-to-date. Create or improve digital and physical brand assets.

    Basically, everything you see on our website [website] would be your world.


    - Designing advertising content

    - Designing product packaging

    - Designing webpage layout

    - Creating content for e-commerce website

    - Creating content for email campaigns

    - Designing digital & physical book covers, layouts, and landing pages

    Highly Valued Skill:

    - Shopify; app integrations, theme setup & maintenance, content management, custom page creation.

    Job Type: Full-time

    Salary: $18.00 to $35.00 /hour


  • Adobe InDesign: 3 years (Preferred)

  • Adobe Illustrator: 5 years (Required)

  • web design: 3 years (Preferred)

  • Adobe Photoshop: 3 years (Preferred)

  • Shopify: 1 year (Preferred)

    Additional Compensation:

  • Bonuses

  • Store Discounts

    Work Location:

  • One location


  • Flexible schedule

  • Professional development assistance

    This Job Is Ideal for Someone Who Is:

  • Detail-oriented -- would rather focus on the details of work than the bigger picture

  • Autonomous/Independent -- enjoys working with little direction

  • Innovative -- prefers working in unconventional ways or on tasks that require creativity


  • Monday to Friday

    Company's website:

  • mymedic.com

    Company's Facebook page:

  • facebook.com/mymedicofficial

    Benefit Conditions:

  • Only full-time employees No
  • What does a Web Designer do?

    Web Designers are employed by businesses to create digital designs for their website. They work closely with Graphic Designers and Web Developers to come up with ideas for eye-catching web pages that will appeal to visitors. They encourage site users to buy or inquire about their products and services.

    Many Web Designers work for agencies or clients on a specific project or on a long-term basis. Some Web Designers work for themselves, dealing with all aspects of their clients’ needs from pitching ideas to agreeing on key deliverables and invoicing them on completion.


    Web Designer skills and qualifications

    Web Designers will have a combination of technical skills and creative ability to create digital designs that improve the site’s performance. A successful Web Designer candidate will have various prerequisite skills sand qualifications such as:

    • A working knowledge of a range of software, hardware and operating systems
    • Excellent attention to detail
    • A flexible approach and a willingness to accept feedback and incorporate it into their designs
    • An understanding of the key principles of branding
    • Knowledge of typography
    • An understanding of colour theory
    • Knowledge of user experience best practices


    Web Designer experience requirements

    Web Designer candidates that have completed a degree in a relevant field will have experience working on projects as part of their promgramme. Any experience in website creation, graphic design or web development will be an advantage. Experience requirements for a Junior Web Designer may be met by candidates who have a degree or have completed an internship or apprenticeship programme.

    Mid-level Web Designers often need a few years’ experience and Senior Web Designers will usually need several years of experience working on a range of different projects. Industry insight can be a plus for companies operating in sectors where Web Designers may need some knowledge of industry best practice or accessibility requirements.


    Web Designer education and training requirements

    Web Designers typically need a Degree (or equivalent) in Web Design and Development, Multimedia Design, Interactive Computing or Digital media. Some colleges offer NVQs, HNDs or Diplomas in Web Design that include modules on digital media development and creative media.

    Qualifications in any other type of design or illustration will be a bonus and specific training may be required for Web Designers working in fields such as medicine or technical disciplines. Web Designers usually have portfolios to showcase their work and to give employers an idea of their technical and design skills. Their portfolio also shows their ability to create a website according to a design brief.


    Web Designer salary expectations

    According to Indeed Salaries, the average salary for a Web Designer is £26,821 per year. This will depend on the experience required, the level of seniority and the location of the position.


    Job description samples for similar positions

    If you are recruiting for similar role to a Web Developer, then these similar job description samples may help you:


    Web Designer job description FAQs


    What qualities make a good Web Designer?

    Web Designers need to be methodical and detail-oriented to ensure that the designs they create are error-free and appealing to users. They need to be able to manage their time effectively to meet deadlines and provide updates to their team, manager or client.


    Who does a Web Designer report to?

    A company with a large design and technical team may have a number of Junior Web Designers reporting to a Senior Web Designer or a Technical or Creative Director. Smaller companies may have a single Web Designer who works closely with the technical, marketing and sales teams and reports to a Senior IT Manager.


    How can you make your Web Designer job description stand out?

    To attract a range of candidates, include details of your company values and your company culture in the job description. This will give candidates a broader view of what it is like to work at your company. Be specific about your requirements and list your expectations for experience and qualification. A short list of responsibilities will make it easy for applicants to determine whether they have the required skills.

    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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