Web Designer Job Description: Top Duties and Qualifications

Last updated: June 22, 2022

A Web Designer, or Web Applications Designer, is responsible for designing the overall layout and aesthetic for websites. Their duties include coding webpages or entire websites, meeting with clients to review website templates or refine their designs and running tests to preview layouts and website features.

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Web Designer duties and responsibilities

To excel as a Web Designer, a candidate must fulfill a number of important duties and responsibilities. They need to work closely with each customer so they can translate the customer’s thoughts into a visually appealing design. They are also responsible for turning that design into a functional site and uploading it to a web server. Other responsibilities include:

  • Creating a suitable color scheme or incorporating the client’s color scheme into the design
  • Coding the site’s navigation
  • Designing buttons and other controls for the site
  • Creating mock-ups of the site for the client’s approval
  • Fixing any functionality issues, including the removal of “dead links”
  • Updating and maintaining the site
  • Making backup files of the site

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What does a Web Designer do?

Web Designers typically work for corporations across industries, but they can also work for web design agencies or as self-employed individuals. They work closely with software and marketing professionals to make sure websites are coded correctly and align with their company’s brand identity. Their job is to monitor user feedback and perform routine updates to website layouts as needed. They may also be responsible for writing copy for homepages or individual webpages as needed.

Web Designer skills and qualifications

A high-quality Web Designer candidate will have various prerequisite skills and qualifications. Most companies expect candidates to have a bachelor’s degree, associate’s degree or certificate in a technology-related subject. This will preferably be in web design, graphic design or computer science. Other skills and qualifications employers typically look for include:

  • HTML and CSS
  • Experience with design software (e.g., Photoshop)
  • Understanding of UX/UI (user experience/user interface) design
  • Knowledge of SEO (search engine optimization)
  • WordPress development experience
  • Good visual design sense
  • Experience in responding well to clients’ design requests

Web Designer salary expectations

A Web Designer makes an average of $3,039 per month. Salary may depend on level of experience, education and the geographical location. 

Web Designer education and training requirements

Web Designers usually have a bachelor’s degree or some other relevant education such as an associate degree or certification. They might also have taken classes in coding languages useful for web design such as JavaScript, Python, Ruby or ASP. Someone whose primary training is in computer science or a related subject may also have certificates in graphic design. This shows they understand the visual side of web design as well as the technical. It’s not uncommon for Web Designers to be self-taught, and those who are can commonly find work based on their experience.

Web Designer experience requirements

Experienced Web Designers should have a portfolio of their work. This may comprise physical copies of screenshots from websites they have developed, or it may be a digital presentation of those sites. These should demonstrate the range of sites the designer has worked on and show their understanding of color, white space and other design concepts. Since you are looking for good visual design skills, it normally doesn’t matter whether the sample pages are from professional projects or personal websites. Candidates who have worked on high-profile websites are perhaps more experienced with a high-pressure environment.

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Frequently asked questions about Web Designers


What is the difference between a Web Designer and a Web Developer?

The difference between a Web Designer and a Web Developer is their areas of job focus. For example, Web Designers are only responsible for designing the layout of a website and coding different design elements like graphics, drop-down menus, color schemes and category buttons. By doing this, they create a prototype. In contrast, Web Developers are responsible coding the entire website, including front and back end components. They use the prototype created by the Web Designer to create the website, test its functionality and make changes based on consumer needs.


What are the daily duties of a Web Designer?

On a typical day, a Web Designer starts by checking their email and voicemail to respond to time sensitive messages about project deadlines, design changes or client feedback. Throughout the day, Web Designers participate in meetings with other creative professionals, marketing personnel and business leaders to go over potential website designs, and user experience features. During downtime at their desk, Web Designers work on one or more design projects, reviewing prototypes, testing color schemes and coding visual features. Web Designers also use this time to communicate with Web Developers and test prototypes for errors.


What qualities make a good Web Designer?

A good Web Designer has a creative mindset that inspires them to develop unique yet functional designs for websites and webpages. They value continued education, and always look for ways to expand their coding knowledge. Further, a good Web Designer knows how to manage their time well, enabling them to explore creative layouts, fonts, graphics and color schemes while remaining mindful of time constraints. A good Web Designer also values constructive feedback of their designs. This is important as it allows them to refine their ideas to reflect their client’s exact vision.


Who does a Web Designer report to?

A Web Designer reports to different roles depending on their place of employment. For example, Web Designers working for large corporations or specialized firms may report directly to the UX Design Manager to make sure they create web layouts that cater toward user experience. They may also report to the Marketing Department Manager to ensure that their designs accurately represent the company brand. In contrast, self-employed Web Designers usually report straight to their client to establish deadlines and receive feedback.

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