Webmaster Job Description: Top Duties and Qualifications

A Webmaster, or Website Administrator, is responsible for maintaining websites and servers for an organization. Their duties include working closely with web professionals to design or update websites, fixing website errors and creating a response plan for down servers and running tests to make sure designs or updates function properly.

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Webmaster Duties and Responsibilities

Webmasters perform a range of duties related to website maintenance. For example, a Webmaster will check that web servers are working and that the software and hardware are configured in a way to minimize downtime in the event of a crash. Webmasters also provide clients and businesses advice about what they can do to handle peak traffic times. Other duties and responsibilities needed to excel as a Webmaster include:

  • Managing and monitoring server performance
  • Configuring web servers
  • Uploading and updating web pages
  • Check that hardware and software are functioning correctly
  • Designing websites
  • Conduct A/B tests and other performance measures

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What Does a Webmaster Do?

Webmasters typically work for corporations across industries to oversee company websites or servers. They work closely with upper management personnel and other web professionals to identify website needs and improve the user’s experience. Their job is to use one or more programming languages to design or update website code. They may also be responsible for monitoring website traffic and creating features to track the number of site visitors, clicks or purchases that occur through the website.

Webmaster Skills and Qualifications

Webmasters require lots of technical skills. They need to have experience with whatever software and hardware your company uses, and they need extensive knowledge of web servers, such as Apache. Other essential skills and qualifications include:

  • Experience with a programming language, like JavaScript
  • The ability to work with a team
  • Time-management skills
  • Problem-solving skills
  • Decision-making skills

Webmaster Salary Expectations

The average salary for a Webmaster is roughly $20 per hour. However, salaries vary greatly based on factors like experience level, education and the job’s location.

Webmaster Education and Training Requirements

While Webmasters need lots of experience, it’s possible to begin in this career field with an associate’s degree and the proper certifications. However, because people in this career field need so much knowledge across so many subjects, you’re likely to see lots of candidates with bachelor’s degrees or higher in areas like computer science, computer applications or management and information systems.

Webmasters can also complete a number of relevant certificates. For example, they can complete certifications with specific software applications or servers. Webmasters can also become certified experts with certain programs.

Webmaster Experience Requirements

Webmasters need lots of experience in many different areas. You may hire an entry-level position to help with some of these duties, such as web development or server management, but Webmasters, in general, have a broad range of knowledge built over years of experience.

Webmasters can have anywhere from zero to five years of experience, but that experience must cover development, server management and more. Some webmasters also manage their responsibilities as part of a team—either one they’re a member of or one they manage.

Job Description Samples for Similar Positions

Is this sample not quite what you’re looking for? Check out some samples from similar positions. Since webmasters have so many responsibilities, you might get a better idea of the requirements you want to include by looking at some similar templates:

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Frequently asked questions about Webmasters


What is the difference between a Webmaster and a Web Developer?

Both Webmasters and Web Developers have the skills necessary to design and update websites or web applications, but they differ in their scope of job responsibilities and seniority. For example, Web Developers usually hold a bachelor’s degree in web development and work to code websites or web applications. They’re also responsible for updating their designs and running tests to make sure their code works well. Similarly, Webmasters earn a bachelor’s degree in web development and computer science. However, they typically pursue a master’s degree or spend a few years working as a Web Developer or Designer.

Because of this, Webmasters hold a more senior role when compared with Web Developers and have a broader scope of responsibilities beyond web development. These responsibilities include making sure that websites are search engine optimized, replacing computer hardware or software and responding to server crashes.


What are the daily duties of a Webmaster?

On a typical day, a Webmaster starts by checking company websites to make sure they’re working correctly. They review their maintenance schedule to confirm upcoming updates or website maintenance they need to complete.  Throughout the day, Webmasters meet with marketing and IT professionals to go over new website features or address recurring errors. They visit with the web development team and strategize ways to improve company websites. During downtime, Webmasters draft instructional documents to help IT professionals troubleshoot website problems in their absence. Webmasters also use this time to inspect computer hardware devices and note any repairs to complete.


What qualities make a good Webmaster?

A good Webmaster has an innovative mindset, enabling them to develop unique websites that enhance user-experience and business initiatives. They value continued education, motivating them to pursue professional certifications in coding languages and web design tactics. Further, a good Webmaster has excellent interpersonal communication, which allows them to speak with non-IT employees about website problems or procedures in a way they can understand.


Who does a Webmaster report to?

A Webmaster can report to different roles depending on the organizational structure of their company. For example, Webmasters may report to the Director of Marketing when revamping a website’s design or implementing new SEO features. In contrast, Webmasters can also report to the Director of IT Management or even a Senior Executive like the Chief Information Officer (CIO) or Chief Executive Officer (CEO).

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