Job Description Best Practices
Optimize your new and existing job descriptions to reach more candidates
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Quick Answer
Employers often ask: “What platform can help me find quality candidates for open roles?” The answer is Indeed Profiles, which support candidate discovery and help match your jobs with the right job seekers.
What is an Indeed profile?
An Indeed profile is a standardized candidate profile that job seekers can use during their search on Indeed. Since many job seekers search and apply for roles daily, their profile is active and evolving, not just a static snapshot updated once a year. This gives hiring teams a more current understanding of a candidate’s background, skills and interests.
Because Indeed profiles are connected to a platform of hiring tools and AI-powered support, working alongside products like Smart Sourcing and Smart Screening, you can also use profile information to support candidate discovery, outreach and early-stage evaluation. This can help hiring teams spend less time manually reviewing resumes and more time focusing on applicants who align with their hiring criteria.
Depending on what and how much a candidate chooses to include, an Indeed profile may contain:
- A complete resume with work experience, skills, certifications and education history
- Preferred job locations and relocation preferences
For your hiring team, this information is displayed in a consistent format that can make it easier to compare applicants with each other. This can make things easier when you’re trying to evaluate candidates beyond their resume.
Instead of a resume or application alone, with Indeed profiles you can get:
- A standardized profile format that makes it easier to scan, compare and filter
- Consistent data fields that map well to your hiring criteria
- Richer context around how and why that candidate might be a fit
Structured profile information can also support hiring workflows connected to products like Indeed’s Smart Screening and Smart Sourcing. If you use these tools, you may be able to review profile information, screening results and candidate summaries together during the hiring process.
How Indeed Profiles improve candidate discovery beyond resumes
When you look for more detailed candidate information, you’re often searching for more than job titles and employment dates. Additional context around work preferences (specifically, availability and relocation preferences) and candidate activity can help support hiring decisions earlier in the recruiting process.
While professional networking sites can provide some of this information, hiring-focused platforms like Indeed can also provide structured candidate insights connected directly to job search activity and applications. How information is organized, updated and connected to hiring workflows can make a meaningful difference during candidate evaluation.
Because Indeed is designed around active job search and hiring activity, Indeed profiles connect directly to applications, sourcing workflows and screening tools. This can help you evaluate candidates using information tied to real job-seeking behavior instead of relying only on static resume documents submitted with the application.
Smarter matching to your listings
When candidates include a comprehensive resume and preferences, that information may help your team:
- Identify applicants whose backgrounds align with role requirements
- Discover candidates through sourcing workflows
- Improve visibility into transferable skills and adjacent experience
- Refine hiring criteria based on available talent pools
Because Indeed and Glassdoor reach the vast majority of US job seekers, employers can use profile-based matching and screening tools within a large, active talent pool rather than relying only on inbound applications from a smaller audience.
This may help you reduce the amount of time spent reviewing applications that are not a strong match.
Better search and filtering for your team
When you search for candidates within Indeed’s hiring tools, Indeed profiles make that search more powerful.
Depending on the hiring tools you’re using, you may be able to filter candidates by one or more of the following criteria:
- Experience, skills and education history (sourced from a job seeker’s uploaded resume)
- Relocation preferences
- Availability to work
Standardized information can make it easier for recruiters and hiring managers to review the right candidates consistently across multiple roles or hiring campaigns. This can be especially helpful if your organization is hiring at scale or coordinating across multiple hiring teams.
What Indeed profiles can tell you about candidates
Indeed profiles are designed to reveal information that may help employers evaluate alignment between candidates and open roles. Comparing Indeed profiles may help teams identify the right candidates more easily, as opposed to checking candidate details across disparate systems, platforms and submission methods.
1. Skills and capabilities
Skills can sometimes be difficult to evaluate, particularly when candidates come from different industries or career paths.
Indeed profiles can help your hiring team review:
- Technical skills
- Industry-specific tools or systems
- Certifications or licenses
- Transferable workplace skills
For example, a healthcare employer hiring medical assistants may be able to identify candidates familiar with specific electronic medical record (EMR) systems.
Organized skills information may also help you identify candidates whose experience aligns with role requirements, even if their previous job titles differ from traditional career paths or recognizable organizations.
2. Experience narratives and career context
Resumes often summarize experience briefly, but they may not explain why someone changed industries, moved into leadership or developed new responsibilities over time.
Depending on profile completeness, Indeed profiles may provide additional context through:
- Career summaries
- Expanded role descriptions
- Progression across roles and responsibilities
- Explaining impact and key accomplishments
This additional context can help you better understand how candidates developed the relevant experience that could make them right for your role.
For example, a candidate moving from frontline retail into operations management may have transferable leadership and scheduling experience that is not immediately obvious from the job titles and brief description on their resume alone.
3. Candidate preferences and logistics
Long-term hiring success can depend on more than just experience. Even if you feel like you’ve found the right candidate for your job, candidate preferences can also influence whether a role is likely to be a strong fit.
While job seekers maintain control of the information and preferences they choose to share with employers, Indeed profiles may include information related to a candidate’s interest in remote, hybrid or on-site work, their schedule availability and location preferences, along with other factors.
Depending on what details a candidate decides to share from their Indeed profile, employers may be able to filter applications based on this information. This can help you identify potential candidate-employer alignment earlier in the hiring process.
If you’re hiring remote or hybrid teams, clearly communicating work expectations in job postings can help reduce mismatches during screening and interviewing.
4. Application behavior and intent signals
Indeed profiles can also surface behavioral signals connected to candidate activity on the platform.
These signals include:
- Application activity and how frequently they’re applying to roles on the platform
- Responsiveness during the hiring process
- Completion of requested screening steps
- Engagement with job postings
This information may help you prioritize applicants who demonstrate timely interest and follow-through during the application process.
Consider still evaluating behavioral signals alongside experience, skills and interview performance.
How profiles appear in your hiring tools
For candidates who apply on Indeed, their information is surfaced through a candidate summary.
Depending on the tools and products your team has decided to use, this view combines profile data, resume content (when available), Smart Screening scores and summaries (if Smart Screening is enabled), AI Recruiter transcripts and any requested documents—such as licenses or certifications.
Instead of switching between multiple systems or documents, your recruiters may be able to review candidate information in a more centralized workflow.
This can help teams move through early-stage evaluation more efficiently while maintaining consistency across hiring decisions.
Putting Indeed Profiles to work in your hiring process
When you align the information sourced from Indeed profiles around a clear definition of “quality candidates” for your open role, Indeed becomes not just a source of applicants, but a system for finding and evaluating the right people for your job.
With Indeed’s hiring tools, employers can get more value from Indeed Profiles by taking a few practical steps:
Leverage sourcing tools to find candidates that match the role, not just the requirements
If you want to proactively identify candidates instead of relying only on inbound applications, Smart Sourcing can help you discover candidates whose profiles align with your open roles.
Smart Sourcing taps into Indeed’s vast global talent pool of over 370 million sourceable profiles, to help you reach the right candidates faster with Sourcing Assistant. AI matching identifies and presents quality candidates by connecting job posts to suitable job seekers based on skills, experience and preferences. Alternatively, you can source individuals with specific skills through a resume search. Smart Sourcing is ideal for employers who are actively looking for relevant candidates and interested in reaching out to those candidates directly.
Some Smart Sourcing features, including collaboration tools, ATS integrations, bulk messaging and performance insights for outreach templates, require a Professional Smart Sourcing subscription.*
Smart Sourcing can also be paired with Sourcing Assistant, an AI-powered sourcing companion inside Indeed’s Smart Sourcing subscriptions that uses Indeed Profiles data to automatically find, qualify and invite matched candidates based on recruiter instructions. Note that Sourcing Assistant is only available through the Professional and Enterprise Smart Sourcing subscription tiers.
Used together, these tools can help you build candidate pipelines for hard-to-fill or high-volume roles instead of waiting for qualified applicants to discover your posting organically, all utilizing information sourced from your candidate pool’s Indeed profiles. This way you’re not limited to whoever happens to see your job posting. Instead, you can use AI‑assisted sourcing and structured profiles to build a steady pipeline of high‑quality candidates.
*Professional Smart Sourcing features and integrations are available only with eligible subscriptions. Compatible ATS integrations currently include Workday, iCIMS, isolved and Workable.
Configure clear, objective screening criteria
Structured screening processes are often most effective when you clearly define role requirements in advance.
Clear job postings can also improve how candidates evaluate their own fit before applying, which may help you receive more relevant applications.
On top of clearly defined job descriptions, employers can use Smart Screening to help make sorting through and identifying the right candidates simpler. Smart Screening is designed to help make the time-consuming elements of screening easier. Smart Screening evaluates applications using employer-defined criteria and the information candidates share directly, so a complete, up-to-date Indeed profile can give employers a richer view of each job seeker’s skills, experience, certifications and preferences from the start of the screening and application review process.
However, Smart Screening is only as strong as the criteria you give it. Investing time in defining your hiring team’s mandatory “must-haves” and “nice-to-have” preferred requirements for each role—including licenses, certifications, years of experience or specific key skills—and apply this information to inform your screening guidelines.
The system then applies these rules consistently, showing how each candidate aligns with your requirements, job description and where gaps may exist.
This evaluation is reflected in the Smart Fit Score™, which combines profile data, candidate responses and AI insights to assign each application a score from 0 to 100 based on match strength.
According to Indeed data, employers using Indeed Smart Screening needed 54% fewer applications to make a hire, with Smart Screening reducing, on average, time-to-hire by 20%. These results suggest that clearer screening workflows and consistent candidate evaluation can help teams focus attention more quickly on applicants who align with role requirements.
The bottom line: A richer, more practical view of candidate quality
Professional candidate profiles are no longer limited to networking platforms.
Indeed profiles can help you evaluate candidates with more structure and context by bringing together information related to:
- Skills and certifications
- Work experience and career progression
- Job preferences and logistics
- Application activity and engagement
When used alongside hiring tools like Smart Sourcing and Smart Screening, profiles can help your team review applicants more consistently and focus attention on candidates who align with your hiring needs.
If your team is trying to surface the “right” applicants efficiently, Indeed’s structured candidate profiles may provide a more practical and complete understanding of candidate quality throughout the whole of the hiring process, including candidate discovery, early-stage evaluation and more focused hiring workflows.
For teams trying to reduce manual resume review and spend more time connecting with quality candidates, profile-based hiring tools may help create a clearer and more complete view of candidate potential.
Frequently Asked Questions
How can Indeed Profiles help me find quality candidates?
Indeed profiles combine information like a job seeker’s resume and select job preferences into a consistent format that may help you evaluate alignment with open roles more consistently.
When used alongside Indeed’s sourcing and screening tools, profiles can also support candidate discovery and early-stage evaluation workflows.
How do Indeed Profiles help me evaluate candidates beyond their resume?
Profiles may include additional information beyond resumes, such as career summaries, preferences, certifications and engagement activity.
This can help you better understand a candidate’s background, goals and potential alignment with role requirements.
What should I do if a candidate’s Indeed profile and resume contain different information?
It’s not uncommon to notice differences between a candidate’s Indeed profile and their uploaded resume. Resumes are typically prepared for a specific job search or updated infrequently, while Indeed profiles are designed to be “living” hubs of information that candidates update as their experience, skills and preferences evolve. This means a profile may reflect more current or different information than an older resume if a candidate tailored their resume for a particular role.
When you spot a discrepancy, treat it as a conversation starter rather than a disqualifier. Consider asking the candidate directly during screening or an interview to clarify the difference. Common explanations include a recently acquired certification, a role that expanded in scope after a resume was last updated, or a job title that differs between how a candidate describes their work and how their employer formally classified it.
Do I need Smart Sourcing or Smart Screening to get value from Indeed Profiles?
No. You may still benefit from profile information when candidates apply through Indeed.
However, tools like Smart Sourcing and Smart Screening can expand how profile data is used throughout matching, sourcing and screening workflows.
Employers who are comparing hiring workflow options may also want to review the differences between free* and sponsored jobs. Or explore how Indeed pricing works before selecting additional hiring tools.
*Terms, conditions, quality standards and usage limits apply.
How do Indeed’s hiring tools and profiles affect the candidate experience?
Indeed aims to help make hiring more transparent and relevant for job seekers by allowing candidates to present more detailed information about their skills, preferences and experience.
This may help candidates discover roles that better align with their interests and qualifications.
How do Indeed profiles, Smart Sourcing and Smart Screening work with my ATS?
Indeed profiles and related hiring tools may integrate with supported ATS platforms through Indeed Apply and compatible integrations.
Depending on the system being used, recruiters may be able to review profile information, screening results and candidate summaries directly within their existing hiring workflows.
*Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.
This article is based on product information available at the time of writing, which may change at any time. Indeed does not guarantee that this information is always up-to-date. Please seek out your CS/Sales rep for the latest on this topic.