Sponsored Jobs 101

Sponsored Jobs 101


Millions of job seekers search for jobs on Indeed every day. When posting a job, employers have the option to post a job for free* or pay to sponsor their job. If you choose to sponsor, your job post will have better visibility and is more likely to be seen by a quality candidate.


Sponsoring also unlocks Instant Match which gives you the ability to view candidates whose resumes on Indeed fit your job description and invite them to apply.


*Terms, conditions, quality standards and usage limits apply



Why you should consider sponsoring a job on Indeed


We’ve found that sponsoring has a significant impact on hiring. Employers are 3.5x more likely to make a hire when they sponsor**.


**Source: Indeed data (worldwide)




Job Post Visibility


A Sponsored Job appears more often in search results and doesn’t fall back in search results over time like free listings. That’s a big deal, especially if you’re hiring in a competitive industry. Since sponsoring gives your job post more staying power, you’re more likely to receive more quality applicants than with a free* listing.




Instant Match


When you sponsor a job, you also unlock Instant Match. With Instant Match, we search through millions of resumes on Indeed to show you candidates that fit your job description. Then you can invite great candidates to apply right when you post, or at any time from your Employer Dashboard.


An image showing a user's matched candidates in the Indeed Instant Match platform
Invite as many matched candidates to apply as you want.



How to Sponsor a Job


When posting a job, you’ll have the option to sponsor after providing job details like your job title, description, and location.


At the end of posting a job, you’ll reach the Sponsor Page, where Indeed helps you decide the optimal budget with an estimator tool. Sponsoring a job requires a daily budget, and Indeed calculates an estimate based on the performance of jobs like yours. Usually, a higher budget will attract more applicants. If we don’t have enough data on jobs like yours, we won’t be able to provide an estimate.


If you posted a free* job, you can sponsor a job at any time from your Employer Dashboard. Just click Sponsor Job on the right-hand side of the job you want to sponsor.


Sponsored Job page
Enter a daily budget to see your estimated number of applicants.



The flexibility of Sponsored Jobs


We know that hiring needs change all the time. That’s why you’re free to pause, resume, or change your budget whenever you need to.


Click the Actions button at the right-hand side of a job card to edit your sponsoring settings.




When should you sponsor a job


In certain hiring situations, you might not need to sponsor your job to attract enough quality candidates. However, if you need to hire fast or you’re hiring a hard-to-fill position, paying to post your job can make a huge difference.

Here are a few questions to ask yourself when deciding whether or not to sponsor a job:

  • How soon do I need to hire? If you need to make a hire ASAP, sponsoring can help you get more quality applicants in less time.
  • How competitive is the hiring market? Posting a job for certain hard-to-fill positions (like nurses or engineers) can really benefit from the better visibility you can get from sponsoring your job.
  • Does location impact hiring? You’re more likely to see quality applicants with a Sponsored Job if you’re hiring in a location with smaller pools of talent.
  • Are you struggling to fill a job? In general, if you have a good job description and title but you’re still having a hard time hiring, sponsoring your job can give your job post enough visibility to attract great candidates.


Post a Sponsored Job on Indeed today! 
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