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Advertising Sales Executive

BloodHorse LLC
821 Corporate Drive, Lexington, KY 40503
Full-time

Benefits
Pulled from the full job description

  • Paid training
  • Travel reimbursement
  • 401(k)
  • Health insurance
  • Retirement plan
  • 401(k) matching
  • Paid time off

Full job description

Advertising Sales Executive for BloodHorse and Keeneland Magazine

Location: Lexington, Kentucky

Reports to: General Manager

About BloodHorse LLC

BloodHorse LLC is the leading provider of information and news for the Thoroughbred industry. Our multimedia portfolio includes the award-winning BloodHorse monthly print magazine and digital edition, the industry-leading website BloodHorse.com, the BloodHorse Daily newsletter, and mobile services providing timely insights for racing and breeding professionals. We maintain a strong presence across social media and publish a range of industry-focused publications.

The Opportunity

We’re looking for a dynamic, driven sales professional to help grow two of the most respected brands in the Thoroughbred and luxury lifestyle sectors. This is a rare opportunity to work at the intersection of elite sport, heritage publishing, and high-end advertising. As an Advertising Sales Executive, you'll be responsible for generating revenue across the BloodHorse media ecosystem and Keeneland Magazine, serving distinct yet complementary audiences. You’ll combine strategic insight, market knowledge, and relationship-building skills to deliver impactful marketing solutions.

You’re a great fit if you:

  • Excel at building long-term client relationships and closing deals
  • Are energized by selling across both print and digital platforms
  • Have a passion for luxury branding, elite markets, or equine sport
  • Enjoy being part of a collaborative, creative team

Key Responsibilities:
Media Properties: BloodHorse & Keeneland Magazine

  • Drive revenue across BloodHorse platforms: print magazine, digital edition, website, BloodHorse Daily newsletter, and mobile services
  • Sell integrated advertising packages across print, digital, and social media
  • Develop tailored proposals aligned with client goals and target demographics
  • Cultivate and manage strong relationships with advertisers and industry partners
  • Attend and represent the brand at key Thoroughbred and luxury events

Keeneland Magazine-Specific Focus:

  • Target high-end brands and service providers in Central Kentucky
  • Secure business from real estate, travel, fashion, dining, and luxury goods sectors
  • Position editorial content as a premium platform for lifestyle marketing

Sales Execution & Team Collaboration

  • Meet and exceed individual and team revenue targets
  • Maintain a sales pipeline through strategic prospecting and networking
  • Create insertion orders, track performance, and report on results
  • Collaborate with editorial and design teams to deliver successful campaigns
  • Support special projects and other assigned duties

Qualifications
Must-Have:

  • 1–3 years of professional sales experience
  • Demonstrated ability to build relationships and close new business
  • Experience with sales planning, strategy development, and performance tracking
  • Strong communication, negotiation, and presentation skills
  • Self-motivated, with the ability to work independently and as part of a team
  • College degree or equivalent experience

Preferred:

  • Familiarity with CRM tools and digital advertising platforms
  • Knowledge of the Thoroughbred industry or luxury lifestyle market
  • Experience selling integrated media solutions

What We Offer

  • The chance to represent legacy brands in the Thoroughbred and luxury publishing world
  • Access to influential professionals and premium advertisers
  • Uncapped commission potential with performance-based rewards
  • Professional growth across print, digital, and multimedia platforms
  • Office location in Lexington, Kentucky—the heart of Thoroughbred country
  • Standard office technology and tools provided

Working Conditions

  • Professional office environment
  • Occasional travel and weekend work required

Ready to join a team at the center of Thoroughbred and luxury media?
Apply today and help shape the future of BloodHorse and Keeneland Magazine

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Paid training
  • Retirement plan
  • Travel reimbursement
  • Vision insurance

Schedule:

  • Monday to Friday

Work Location: In person