Area Manager

Nature of the position

Management position leading the deployment of in-market programs and platform building (venues and events) under the direction of the Program Director and Program Manager.

Main missions and purposes of the position

Provides a conduit for communication between the in-market staff and the Program Director and Program Manager; Leads in planning for success with a local perspective. Drives the critical strategic commercial projects in a market; Builds strong, flexible teams and manages their execution and efficiency; Communicates effectively with team members and leadership; implements visual merchandising; Works with Leadership on LAMPs events contracting, activation, and relationship building.

Missions and activities

MISSION: Develops and maintains communication with the Program Director and Program Manager:

- Provides program and platform progress, challenges, and achievements to Program Director and Program Manager.

- Directs questions and concerns about program operations to the Program Director and Program Manager.

- Conducts monthly meetings with direct reports.

MISSION: Collaborate with the Program Director, Program Manager, and staff to assure a high-quality execution of the established strategic plan for LAMP’s & Events. This involves setting clear goals and establishing a roadmap for successful implementation:

- Works closely with various stakeholders to allocate necessary resources for program implementation at the local level.

- Regularly reviews Key Performance Indicators (KPIs) with the team, assesses upcoming targets, and takes necessary actions to optimize team performance.

- Recruits and builds an effective field team, ensuring high motivation and low turnover.

- Briefs the team on brand and channel priorities, oversees day-to-day program execution, makes necessary adjustments, and provides feedback and field training to enhance consumer engagement quality.

- Implements and supports safety and security protocols.

- Plays a crucial role in fostering a culture of feedback and coaching within the team.

- Regularly provides constructive feedback to team members to help them grow and improve their performance.

MISSION: Manages the execution of program activities:

- Ensures that program activities align with the established objectives and timelines.

- Activates personal network to identify new opportunities to enter communities.

- Supports leadership in fostering local relationships and providing networking leads together with negotiations and relationship building.

- Sources LAMPs and Event locations on behalf of leadership, makes introductions, and closes out opportunities.

- Assists the Program Manager with warehousing.

- Prospects and visits market sites with staff.

- Supports implementation of Company’s Workforce Management Tools to create schedules, engages in communication, and reviews time and attendance for payroll purposes, supports hiring process.

- Follows Company Standard Operating Procedures and Retail Operations Guidebook

MISSION: Establishes logistics mechanisms to support program delivery.

- Communicates logistical needs for warehousing in-take and out-take.

- Manages in-market deliveries of assets ensuring on-time and appropriate deliveries to retail or event fronts in the region.

Complexities of the position

Multi-level communications.

- Manages the communications up and down the chain of command

Works with local and state governmental agencies

Position Profile

The Area Manager must know the following:

- Relevant state, local, and national regulatory and legal guidelines concerning tobacco consumption.

- Guidelines on the marketing of NCAs to LANU consumers.

- Effective communication techniques

- Appropriate time management principles

- Understanding of logistical operations

The essential competencies (or soft skills) of an Area Manager are:

- Leadership

- Communication

- Networking and negotiation

- People management

- PMO skills,

- Cultural,

- Competence,

- Collaboration and teamwork,

- Time management,

- Adaptability,

- Problem-solving,

- Decision-making

- Relationship building

Education:

- Bachelor’s degree in marketing, Management, or related field.

- Work experience: Minimum 8+ years of experience working in relevant marketing field (brand, consumer activation, field marketing)

- Minimum 2 years’ experience in managerial position.

Job Types: Full-time, Part-time

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person