Channel Sales Manager

Position Summary:

The Channel Sales Manager is responsible for strengthening and growing sales across designated channels. This role focuses on building relationships, improving how we work with our partners, and developing the systems and processes that support consistent, effective sales execution.

In collaboration with leadership, sales peers, and the broader nursery team, this role contributes to sales strategy while proactively identifying growth opportunities, solving operational challenges, and driving practical solutions that support long-term success.

Essential Job Duties:

• Build and maintain strong relationships with customers and partners through excellent customer service, consistent communication, onsite visits, customer tours, industry events, and trade shows
• Strengthen and grow existing customer partnerships by understanding business objectives and aligning products, programs, and support to drive mutual success
• Identify opportunities to expand and optimize sales channels through improved collaboration, communication, and market alignment
• Develop and implement scalable sales processes that enhance consistency, accountability, and overall channel performance
• Partner with leadership to support sales strategy development, forecasting, and go-to-market planning
• Serve as a key liaison between customers, vendor partners, and internal teams to ensure alignment and timely communication
• Monitor market trends, competitive activity, and industry developments to identify growth opportunities and support strategic decision-making
• Analyze sales performance metrics and provide regular reporting, insights, and recommendations to leadership and stakeholders
• Represent the company at trade shows, customer visits, and industry events to strengthen relationships and expand market presence
• Collaborate with vendor and brand partners to maximize program opportunities, incentives, and sales growth initiatives
• Support product positioning, inventory communication, and seasonal planning across all sales channels
• Drive structure and accountability within the sales pipeline by ensuring opportunities are effectively tracked, followed up on, and converted

Knowledge, Skills, & Abilities:

• 3+ years of sales experience required; nursery/horticulture experience strongly preferred
• Strong knowledge of plant material, including identification and performance characteristics
• Proven success building and managing relationships across brokers, landscapers, and re-wholesale channels
• Strong communicator with effective presentation skills across in-person, phone, and written formats
• Ability to understand customer needs and align products, programs, and timing to drive success
• Self-starter with strong initiative and ability to drive results independently
• Skilled at influencing and collaborating across stakeholders without direct authority
• Highly organized with the ability to manage multiple priorities in a fast-paced, seasonal environment
• Analytical mindset with ability to interpret sales data and translate insights into action
• Experience improving processes to enhance efficiency and sales performance
• Proficient in Microsoft Office; ERP/inventory systems (e.g., PlantX) preferred
• Strong attention to detail with sound judgment and problem-solving ability
• Willingness to travel for customer visits, trade shows, and industry events; valid driver’s license required
• Bilingual English/Spanish a plus

Physical Demands & Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential duties of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential duties.

• This role involves a mix of office and outdoor work.
• Prolonged periods sitting or standing at a desk and working on a computer.
• Must be able to walk uneven nursery grounds, lift light plant material, and tolerate seasonal weather conditions.
• Performs repetitive tasks such as typing.
• The typical noise level is quiet

Benefits:

Health, Dental and Vision insurance, and Paid Time off. This position is based out of our beautiful Gaston, Oregon office location and offers a competitive base salary & bonus incentives, benefits package, and opportunity for growth.

About Fisher Farms:

Fisher Farms is a wholesale nursery dedicated to growing quality, consistent, reliable plants for independent garden centers, re-wholesalers, landscape distributors, landscapers, and custom grow partners. As a Proven Winners Gold Key Grower, and a licensed producer for several leading brands, we offer a diverse and dependable plant palette—including containerized ornamental deciduous and broadleaf evergreen shrubs, grasses, perennials, and select conifers. We believe that our customers’ success is our success, and we are always seeking innovative ways to improve our nursery and help our customers grow.

Job Type: Full-time

Pay: $65,000.00 - $70,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Sales management: 3 years (Required)
• Nursery: 2 years (Required)

Ability to Commute:

• Gaston, OR 97119 (Required)

Work Location: In person