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Community Manager

Berry Insurance
31 Hayward Street, Franklin, MA 02038
Hybrid work
$50,000 - $60,000 a year - Full-time


31 Hayward Street, Franklin, MA 02038

Pulled from the full job description

  • 401(k)
  • 401(k) matching
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave

Full job description

Position is hybrid, with office days set in our Franklin, MA location

Team Berry Insurance (if we say so ourselves) is energetic, innovative and straight-up fun. We work well together and are passionate about our mission, values, and what we do. Are you passionate about building connections while educating and serving the local community? Are you motivated to build a brand voice and spread the word about a local company dedicated to providing top-notch service? Then the Community Manager position at Berry Insurance may be a fit for you!

The objective of the Community Manager at Berry Insurance is to serve as the liaison between Berry Insurance and the local community both online and in person, leading outreach efforts, and solidifying the agency’s voice. The Community Manager will build and foster Berry Insurance’s presence within the local community, connecting to local groups and leading event efforts. This person will also be responsible for maintaining Berry Insurance’s online presence by consistently sharing information and telling stories through social media and other digital platforms to create connections and build engagement. This candidate should be self-driven, motivated, and organized with interpersonal and written/verbal communication skills.

Roles and responsibilities:

  • Build connections with local community groups both online and in person
  • Coordinate and implement public outreach and distribution for Berry Insurance’s projects and educational resources
  • Set, plan and implement social media and communication campaigns and strategies
  • Post blogs, videos, resources, and agency updates on various social media platforms including Facebook, Linkedin, Google my Business, Twitter, Instagram, TikTok
  • Provide engaging text, image and video content for all social media and professional accounts
  • Connect to the local community by posting resources and prompts within local town Facebook groups
  • Research and keep up to date with local events, gauging opportunities for sponsorship or participation
  • Build relationships with customers, community leaders and industry professionals
  • Lead fundraising efforts for annual Children’s Hospital costume drive
  • Generate and manage additional local fundraising efforts
  • Review and respond to online reviews
  • Foster online review strategy, ensuring team is consistently generating new reviews
  • Devise email strategy, producing monthly newsletters and other email marketing efforts for clients and prospects
  • Write press releases and distribute to local media, as needed
  • Keep up to date with current and evolving social media and digital technology trends
  • Review social media analytics to gauge success; apply takeaways to future social media content

Success criteria:

  • Consistent weekly social media posts
  • Improved brand image and engagement
  • Improved social media engagement
  • Increased fundraising
  • Increased involvement in community events
  • Increased positive online reviews

Skills and qualifications:

  • 3-5 years marketing experience required
  • Bachelor's Degree in Marketing or Communications or relevant field
  • Excellent verbal communication skills
  • Excellent writing skills
  • Knowledge of online marketing
  • Excellent interpersonal and presentations skills and the ability to work in a team and collaborative environment
  • Attention to detail, critical-thinker and problem-solver
  • Experience developing a social media strategy to build brand awareness
  • Experience planning and leading community initiatives
  • Experience with social media platforms including Facebook, Linkedin, Google my Business, Twitter, Instagram, TikTok
  • Experience with Google Suite preferred
  • Experience with HubSpot preferred

At Berry Insurance, we’re real people just like our clients. We understand their needs because we share those needs. We believe our value is in consultation, personal relationships, and as community advocates. We’re not your average insurance agency.

Since 1922, our mission has been simple and clear: Build a relationship with you as well as all of our other clients that enables our team to provide coverage options that protect you from the risks involved in your life. Not your brother’s life, not your Facebook friend Rhonda’s life—but yours. Our expertise is in delivering results when you need them.

Based in Franklin, MA, Berry Insurance is a community-focused agency serving today’s modern consumers with a full range of insurance and risk management services to individuals, families, and businesses throughout New England.

** In addition to submitting their resume, applicants should answer the following questions (bonus points if answered through a video): How did you learn about the position and what prompted you to apply? Why are you interested in a career in community management, specifically for Berry Insurance? What's your favorite and least favorite part about marketing? What are your professional goals? In 3 years? In 5 years?

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year


  • 401(k)
  • 401(k) matching
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave


  • Monday to Friday

Work Location: Hybrid remote in Franklin, MA 02038