Director of Marketing

Title: Director of Marketing

Job Summary:

The Director of Marketing will lead the development and execution of marketing strategies for our portfolio of products. This individual will play a critical role in driving brand growth, enhancing patient and healthcare provider engagement, and ensuring the success of product launches. Reporting to the CEO, the Director of Marketing will work cross-functionally with sales, medical affairs, regulatory, and external partners to deliver impactful marketing initiatives.

Major Responsibilities and Duties:

Strategic Leadership -

• Develop and implement comprehensive marketing strategies aligned with the company’s business objectives and mission.
• Analyze market trends, competitive landscape, and customer insights to identify growth opportunities.
• Drive the strategic direction for product positioning, branding, and messaging across all marketing channels.

Product Marketing -

• Oversee the development and execution of go-to-market strategies for new product launches.
• Lead lifecycle management for existing products, ensuring continued market relevance and revenue growth.
• Collaborate with the R&D, Business Development and Clinical teams to align marketing strategies with pipeline advancements.

Team Management -

• Build, mentor, and manage a high-performing marketing team.
• Foster a collaborative environment that encourages creativity, innovation, and accountability.
• Mange communications contractors.

Stakeholder Engagement -

• Develop strong relationships with key stakeholders, including healthcare professionals, advocacy groups, and industry leaders.
• Partner with the sales team to align marketing efforts with sales objectives and enhance customer engagement.
• Partner with market access, trade, and distribution team to align marketing efforts with access, trade, and distribution objectives and enhance customer engagement.
• Represent the company at industry conferences, events, and meetings.
• Support Corporate Project Manager and Sales with planning and logistical coordination of industry events.

Budget and Performance Management -

• Manage the marketing budget, ensuring efficient allocation of resources.
• Establish KPIs to measure campaign effectiveness and ROI, and present performance insights to executive leadership.

Qualifications:

Education -

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.

Experience -

• 10+ years of progressive marketing experience, with at least 5 years in a leadership role within the pharmaceutical or healthcare industry.
• Proven track record of successfully launching and managing pharmaceutical products, particularly in the women’s health or reproductive health space.

Skills and Competencies -

• Deep understanding of the women’s reproductive health market and regulatory environment.
• Strong strategic thinking and analytical skills with the ability to translate insights into actionable plans.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Proficiency in digital marketing and omnichannel strategies.

Why Join Us?

• Be part of a mission-driven organization making a meaningful impact on women’s health.
• Work with a passionate, innovative, and diverse team.
• Competitive compensation package, including benefits and opportunities for professional growth.

Job Type: Full-time

Pay: $155,000.00 - $225,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Parental leave

Schedule:

• Monday to Friday
• Weekends as needed

Education:

• Bachelor's (Preferred)

Experience:

• Pharmaceutical or Healthcare: 2 years (Preferred)

Work Location: Remote