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Executive Director - Walworth County Visitors Bureau

Walworth County Visitors Bureau
Delavan, WI 53115


Delavan, WI 53115

Full job description

The Executive Director is responsible for developing and executing a compelling and innovative strategy to grow the economic and cultural value of tourism in Walworth County. Under the direct direction of the Board of Directors of Walworth County Visitors Bureau, Inc., a 501c6, the Executive Director establishes, implements and executes a creative vision for positioning Walworth County as an attractive destination for both out-of-town travelers and in-state visitors for the purposes of increasing spending in the local economy with new dollars.

This position requires tourism industry knowledge, leadership, and innovation to drive industry growth, build and enhance brand awareness and reputation, effectively allocate resources of the WCVB Board and provide strategic leadership for the local tourism industry.

The Executive Director will innovate, improve, and implement initiatives and activities that leverage existing strengths while integrating new approaches to grow the local tourism industry to greater value for Walworth County. The Executive Director will create cohesive programs and campaigns that grow Walworth County’s tourism industry through broad-based community initiatives as well as target market-specific programs. The ideal candidate is a visionary and strategic leader, possessing the ability to communicate and implement innovative, creative, and effective strategies for Visit Walworth County and the local tourism industry. The Executive Director needs a deep understanding of traditional and digital tourism marketing that resonates with all critical and applicable market sectors. The Executive Director should have strong people skills and an outgoing personality as they will be representing the organization with local and state government officials, community members and the media.

The Executive Director will have oversight of all membership programs and develop an annual plan to grow and retain membership.

The Executive Director will have secretarial functions of the WCVB Board of Directors meetings, such as: developing the agenda and minutes with the President and sending agenda and minutes to the board within mandatory guidelines. The Executive Director will develop an annual budget and manage finances in tandem with the Treasurer and officers and County Board. The Executive Director acts as a liaison between county government and the Walworth County Visitors Bureau.

The Executive Director will oversee the daily operations of the Visitors Center and all employees of the organization.

Other duties as assigned.

EDUCATION: Bachelor’s degree preferred.


Strong organizational, planning, and time management skills.

Proficient in developing, managing, and presenting budgets.

Works well with diverse demographics.

Knowledge of performance metrics is highly desired. (e.g. OKRs, KPIs)

Project coordination and marketing management experience.

Social media and email marketing experience required. Graphic design experience preferred.

Website development and management experience required.

Excellent analytical, organizational, interpersonal, oral, and written communication skills, including a high level of attention to detail and active listening skills.

Must be able to problem-solve and troubleshoot.

Must have a passion for excellence in customer service and a commitment to exceptional quality.

EXPERIENCE AND TRAINING: Five years of experience in travel and tourism or related field. Strong marketing experience with a body of work. Proficiency in budgeting, procurement, payroll processing and vendor vetting. Memberships and certifications in travel and tourism are a plus. Required high proficiency in computer skills (Microsoft Office, Word, Excel, PowerPoint, and Outlook). Excellent customer service skills. Valid driver’s license

Job Types: Full-time,

Schedule: Monday to Friday with some weekends and evenings required

Travel: Some travel required including out of state

Job Type: Full-time


  • Monday to Friday

Work Location:

  • One location

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