HPC Marketing Lead

Haviland Enterprises, Inc., a 100% Employee Owned, industrial chemical, plastics and pool and spa chemical manufacturing and distribution company, specializing in creative chemistry seeks a HPC Marketing Lead. We are looking for an independent, reliable, self-motivated, self-starting, with a positive attitude, team approach, with an "Owner" and process improvement mentality. If that is you, apply today! We have too many perks to list them all!

Schedule: Monday-Friday 8:00am-5:00pm, Hybrid/Remote (optional)

Required Education, Experience, Knowledge, Skills & Abilities:

• Bachelor’s degree in Marketing, Communications, Journalism, Design, Business or related field
• 5+ years of experience in B2B marketing, preferably in technical, chemical, or industrial environments
• Ability to understand and translate complex technical applications into meaningful, customer-focused content
• Strong technical writing and visual storytelling skills
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and Canva
• Experience with HubSpot or similar CRM/marketing automation platforms
• Familiarity with website CMS platforms (e.g., WordPress) and landing page creation
• Photography and light video editing skills preferred
• Excellent project coordination and time management capabilities
• High attention to detail and ability to manage multiple priorities
• Collaborative, proactive mindset with a passion for learning and storytelling
• Perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

Essential Job Duties & Responsibilities:

• Create and manage content across platforms: technical articles, eBlasts, brochures, flyers, social posts, short-form videos, trade promotions, and press releases
• Translate complex chemical applications into clear, compelling marketing that reflects the voice of the customer (VOC)
• Capture real-world content from labs, plants, and customer sites to infuse campaigns with authenticity and field insights
• Work with Sales Management to develop consistent brand messaging across the business segments
• Work with Sales Management to expand our customer base in new/expanding markets
• Collaborate closely with Haviland’s designers, strategists, and external partners to cultivate integrated content and campaigns
• Build and maintain website pages and landing pages aligned with product strengths and customer needs
• Own marketing campaign workflows in HubSpot or a similar CRM—segment audiences, manage timelines, and launch targeted communications
• Lead trade show and event marketing, coordinating creative assets, production timelines, and post-event follow-up
• Maintain a consistent content calendar and ensure timely delivery across marketing initiatives
• Support earned media efforts, including press outreach, trade publication features, and PR campaigns
• Maintain regular engagement with Haviland’s core B2B customer base via email, social media, and event follow-ups
• Ability to travel as needed to Haviland facilities, maintain vendor/customer relationships, attend specific tradeshows/meetings - domestic travel 25% annually.

Required Competencies:

• Brand Leadership
• Project Management
• Attention to Detail
• Creative & Design Fluency
• Technical Proficiency
• Communication & Collaboration
• Problem Solving & Adaptability
• Regulatory & Safety Awareness

Benefits:

• Full-time, Salaried, Exempt position.
• High base wage.
• 100% Company provided equity growth & ownership through Employee Stock Ownership Plan. Approx. 6%+ of earnings annually given to you for free in the form of company stock. You become an Employee Owner for free!
• Profit-Sharing Bonus Plan
• Company matching 401(k) plan: 50% up to 6% of salary
• Profit-Sharing Bonus Plan
• Immediate Vacation Paid Time Off
• 7 paid Holiday's & 3 paid Floating Holidays
• 8hrs Volunteer Time Off annually
• Reimburse COBRA pmts. Up to 1-2mths. for family until healthcare benefits are effective so there is no lapse in coverage.
• Tuition Reimbursement Plan
• Workplace Giving & Matching Program – Haviland will match 100% of employee charitable donations up to $250 per calendar year.
• Service awards given for every 5 years of service beginning at $100 with an increasing scale up to $1,000.

Medical & Prescription Healthcare plan:

• Priority Health HMO / PPO
• 1st of the month following first 30 days
• COBRA coverage paid to prevent any lapse in individual or family coverage
• One of the best plans in GR at one of the lowest employee costs!
• Traditional Medical Plan - Priority Health HMO - EPO
• Weekly Employee Medical Premium: EE Only = $35.00, EE+1 = $64.97, Family = $82.21
• Deductible: $500 Individual/$1,000 Family, Co-insurance: 20% up to maximum of $500 Individual/$1,000 Family.
• Prescription Copays: $30 Copay Generic/Tier 1, $80 Copay Brand/Tier 2, $110 Copay Non-Preferred/Tier 3, Preferred Specialty/Tier 4, and non-Preferred Specialty/Tier 5.
• High Deductible Health Plan - Priority Health HMO - EPO
• HSA - Health Savings Account with Haviland dollar for dollar match up to $700 Individual/$1,200 Family per year.
• Weekly Employee Medical Premium: EE Only = $17.50, EE+1 = $32.49, Family = $41.11
• Deductible: $1,650 Individual/$3,300 Family, Co-insurance: 20% after deductible is met up to a max out of pocket of $3,000/$6,000 (deductible applies to max out of pocket)
• Prescription Copays: $30 Copay Generic/Tier 1, $80 Copay Brand/Tier 2, $110 Copay Non-Preferred/Tier 3, Preferred Specialty/Tier 4, and non-Preferred Specialty/Tier 5.

Dental Plan:

• Delta Dental
• No Deductible, $2,000 Plan Year Max, $2,000 Ortho Svcs.
• Cleanings & X-Rays covered at 100%
• 80% Basic Services & 80% covered Major Services
• $8/mth EE Only cost and $20/mth EE+Family cost

Vision Plan:

• EyeMed
• $1.00/mth EE Only cost and $2.79/mth EE+Family cost

Additional Benefits:

• Flexible Spending Accounts - Healthcare & Dependent Care
• 100% Company Paid Short-term & Long-term Disability insurance
• 100% Company Paid Life Insurance for Employees, Spouse & Children
• 100% paid Paternity & Maternity Leave
• Workplace Giving & Matching Program - Haviland will match 100% of employee charitable donations up to $250 per calendar year.
• Leave Share Program – Provides an opportunity for employee owners to share their accrued paid time off with other employee owners who have exhausted their own paid time off and would not otherwise receive pay as a result of a qualifying medical situation.

Wellness Benefits:

• Reimburse 25% of the cost of Employee & Family Fitness Center Costs
• Reimburse 25% of the cost of Employee Fitness Classes or Race fees
• Reimburse 25% up to $200 of the cost of Employee Fitness Trackers
• Free Flu Shots
• Amway Riverbank Run/Walk Employee & Family race reimbursement

Our Company:

• Haviland Enterprises, Inc. was founded in 1934. Celebrating 91 years, Haviland is globally recognized as a conscientious, quality-driven Employee-Owned manufacturer and distributor. Haviland has maintained steady growth and has 270 employees with an average length of service of 10+ years.
• Haviland Products Company manufactures industrial and specialty chemicals & products and offers a variety of contract manufacturing and packaging services from multiple facilities in Grand Rapids, MI and Kalamazoo, MI.
• Haviland Consumer Products, Inc. manufactures pool and spa products and sells a variety of pool and commercial hoses. Haviland Consumer Products Inc. operates in Grand Rapids, MI; Walker, MI; Chandler, AZ; and Baleco International, Inc. in North Bend, OH which manufactures pool and spa chemicals and plastics injection molding.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, national origin, age, disability, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws.

Haviland is an Equal Opportunity Employer and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

People with a criminal record are encouraged to apply

Work Location: Hybrid remote in Grand Rapids, MI 49504