Marketing Specialist

The Marketing Specialist is responsible for the development of webinars, producing podcasts, website administration, and event planning. The successful candidate will be a hands-on leader who supports the Membership and Marketing Manager in providing strategic execution of marketing initiatives.

Website

• Serves as the website administrator.
• Monitors website for functionality and broken pages, links.
• Follow the approval process for publishing content.
• Maintain and update the website platform including plugins.
• Report weekly website metrics from Google Analytics and include audience demographics, behavior, browsers, and devices.
• Lead projects to redesign pages and create process flow.
• Maintain a website development pipeline.
• Support CRM website integration.
• High level of experience with website security controls and methods.
• Schedule and lead website design assessment, redesign, and evaluation meetings.
• Increase website traffic by generating valuable content through input from stakeholders.
• Develop search engine optimization.
• Coordinate and assist with services from outside web design firms as needed.
• Notify and escalate website errors and failures to support.

Webinars

• Determine webinar objectives.
• Draft webinar run of show and script.
• Select the best platform for the webinar and set-up event.
• Develop webinar timeline.
• Coordinate, schedule, and lead planning sessions with participants.
• Schedule and lead weekly internal webinar planning meeting.
• Coordinate and schedule webinar dates.
• Set-up and manage the registration platform.
• Create email marketing campaigns for webinars.
• Design webinar marketing images for social media and website.
• Coordinate marketing efforts with member and partner communications point of contact(s).
• Schedule and lead tech test with panelists.
• Draft and conduct webinar attendee and panelist post webinar surveys using feedback to make instrumental changes to the webinar program.
• Record and edit webinar, posting to online video platforms.
• Schedule and lead post-webinar internal and panelist debrief.
• Monitor and report registration metrics and attendee information.
• Analyze webinar metrics and report to internal team and panelists.

Podcasts

• Develop podcasts and best format for theme.
• Outline each podcast episode.
• Design podcast creatives.
• Invite participant(s).
• Select the recording platform.
• Schedule and lead planning sessions and recording of podcast.
• Edit podcast.
• Follow the podcast approval process for final edits.
• Post podcast on appropriate channels.

Marketing and Communication

• Leads development, production, and posting of content and communications across a variety of platforms, including social media, email, website, print and digital marketing materials, videos and advertisements.
• Designs and sends e-campaigns for organization.
• Write copy for a variety of communication materials; press releases, newsletters, emails, flyers, slide decks.
• Plan in-person marketing events.
• Support or lead marketing meetings.
• Follow brand and style guidelines.
• Maintain events and editorial calendars.

Job Competencies

• Highly organized with exceptional attention to detail.
• Strong interpersonal skills.
• Proven work experience as a web designer; Word Press is a plus.
• Excellent written and verbal communication skills.
• Ability to maintain productive working relationships.
• Work independently and as part of a team.
• Strong website development experience.
• Working experience with Microsoft Office Suite, Adobe Creative Suite, Elementor, Mailchimp, Survey Monkey, Hootsuite, Google Analytics, Zoom Webinar, Eventbrite.

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Webinar Production: 3 years (Preferred)
• Digital Marketing: 4 years (Preferred)
• Marketing: 4 years (Preferred)
• Website Design: 2 years (Preferred)

Work Location:

• One location

Work Remotely:

• Temporarily due to COVID-19

Work Location: One location