Marketing Manager

Exciting Opportunity at Hakes Brothers!

Join us in pursuing excellence and making a difference in your career! Hakes Brothers is looking for a dynamic individual to join our team as a Marketing Manager.

About Us

At Hakes Brothers, we are more than just a company; we are a values-driven community dedicated to achieving results through team unity. Our professional work culture, competitive pay, and comprehensive benefits package reflect our commitment to excellence. Founded in 2006, Hakes Brothers is the largest homebuilder in New Mexico, passionate about professional architecture, innovative design, and high-quality construction. Join us on our journey to provide supreme value in homeownership.

The Role

The Marketing Manager represents their divisions to Corporate Marketing, reporting on progress, successes of marketing efforts, and suggested marketing strategy. The Marketing Manager advises the Division Leader on various marketing and advertising plans in conjunction with Corporate Marketing, monitoring division goals, projections, results, budgets, and reports as necessary. As a leader in this organization, it is imperative that the Marketing Manager maintain a mindset of continual improvement and work diligently to foster a culture of continual improvement within the team, the department, and the company.

• Develop, present, and execute an annual and monthly marketing plan based on target consumer groups, community locations, approved budget, timeline requirements, and outcome expectations, considering sales goals per community, with approval from Division Leader and Corporate Marketing.
• Review data analysis and metrics to ensure ad campaigns meet pre-determined objectives and seek optimization opportunities.
• Review and optimize Traffic, Lead, and Conversion Rates monthly.
• Send and analyze first party data emails increasing effectiveness and reengaging with leads.
• Assist the division with market analysis reporting and monitoring competitive activity for new and existing communities — in conjunction with on-site sales team.
• Send approved, targeted e-blasts to potential buyers and the realtor community. Provide National Marketing with analytics reporting of e-blasts.
• Generate and execute ideas to engage with the Realtor community and establish relationships with new broker offices.
• Provide complete creative briefs for national marketing team to create marketing deliverables in support of local marketing plan and community sales needs.
• Maintain all new community marketing checklist deadlines for all upcoming communities; this includes VIP Lists, email templates, digital presence, event execution, signage placement execution, and more.
• Maintain a detailed monthly and annual budget report of projected spend vs. actual spend.
• Plan, execute, and attend special events including, coming soon/interest lists, new community grand openings, re-launch events, Realtor events, public events, and various networking events.
• Complete After-Action Reports following events and campaigns to assess initiatives and optimize for future needs.
• Seek sponsorship opportunities with local businesses and organizations to maximize sales release and brand awareness.
• Initiate weekly on-site model visits with the goal of reviewing Marketing needs, evaluate signage, flags, sales office, and model home condition to maintain our brand and signage standards.
• Provide direction for permanent and temporary signage to vendors adhering to signage manual and brand standards.
• Update marketing collateral to accurately convey to customers the pricing, features, and plans, and communities that Hakes Brothers offers.
• Coordinate professional photography and videography, both interior and exterior, of new communities, new home designs, etc.
• Create graphics and copy for promotion and event collateral, and manage collateral requests from on-site sales team.
• Guide local sales team members in social media presence when representing our communities, model homes, product, and brand.
• Customer Review management (Google and Social Platforms) to ensure we provide valuable and meaningful feedback to all reviews.
• Weekly maintenance of all website content and pages for the division and enhance the division’s presence on hakesbrothers.com.
• Weekly review and maintenance of vendor listing sites (BDX, Homes.com, Realtor.com, Zillow…etc) and National Marketing of any technical issues.
• Weekly review and update of all Google My Business pages.
• Work with Online Sales Consultants (OSC) to optimize online traffic, identify quality lead sources, and be able to provide reporting to division and National Marketing with increased performance month-over-month.
• Maintain marketing, advertising, and model home vendor relationships.
• Attend various division meetings to relay relevant marketing insight and be aware of any changes that may affect local marketing.
• Participate in training. This includes learning product knowledge, procedural proficiencies, and computer software.
• Adhere to departmental operating guidelines and Hakes Brothers’ Employee Manual.
• Ensure you present yourself in a professional manner, while maintaining an insightful and enthusiastic team focused environment.

Education

• Required: Bachelor’s degree, or equivalent work experience required; preferably in Marketing, Communications, or Advertising

Experience / Qualifications

• Required: At least three years relevant work experience
• Preferred: Experience in home sales or real estate environment
• Required: Must own or have access to vehicle for daily work
• Required: Valid driver's license and auto liability insurance
• Required: Working knowledge of Facebook, Instagram, Adobe Creative Suite (i.e. Photoshop), Canva and Google Suite platforms with a good eye for visual design

Incentives

• Competitive bonus plan
• Paid vacation, sick leave & holidays
• Discount off the sales price of a Hakes Brothers home
• 401k & Profit Sharing
• Medical, dental and vision insurance

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Ability to Commute:

• Las Cruces, NM 88001 (Required)

Ability to Relocate:

• Las Cruces, NM 88001: Relocate before starting work (Required)

Work Location: In person