Marketing Specialist

The Marketing Specialist develops and executes content that enhances brand awareness, drives engagement and supports Nebraska Health Network’s mission. This role involves copywriting, presentation development, website content management and social media oversight to ensure a consistent and compelling brand message. The specialist collaborates across the ACO to create impactful marketing materials that drive engagement and support organizational goals.

Essential Job Functions:

• Contributes to all aspects of copy development, including research, writing, editing, approvals and evaluation.
• Translates complex concepts and solutions into clear, compelling messages tailored for diverse audiences, ensuring clarity and engagement across various platforms
• Develops and executes a social media content calendar.
• Keeps up with current trends, news and industry events to help identify timely and relevant topics.
• Strong presentation-development skills to update and create presentations via PowerPoint and other platforms.
• Supports the creation of digital graphics and basic design/layout of materials.
• Analyzes data from tools like web analytics, social media insights and email marketing reports to inform content strategies.
• Help plan, promote and host educational events.
• Other duties as assigned.

Education: Bachelor’s degree in marketing, public relations, communications, journalism or related field required.

Experience:

• A minimum of two years of experience in marketing and/or public relations, preferably in health care, is required.

Knowledge/Skill/Abilities:

• Strong copywriting and editing skills are required, as well as the ability to write for various formats, including long-form articles, short social media posts and email newsletters.
• Skills in creating and managing email marketing campaigns using platforms like Constant Contact.
• Strong presentation skills including developing content and designing presentations in PowerPoint.
• Experience with Adobe Creative Suite, WordPress, Loomly and Salesforce is preferred.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Omaha, NE 68114