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Media and Marketing Intern

The Salvation Army National Headquarters
3.8 out of 5
The Salvation Army National Headquarters in Alexandria, VA 22314
Internship

Location

The Salvation Army National Headquarters in Alexandria, VA 22314

Benefits
Pulled from the full job description

  • Free parking

Full job description

The successful intern will support the Media and Marketing Manager (MMM) with creating, coordinating, and implementing a broad range of media communications to strengthen and advance the objectives and strategies of the Publications section. Works to effectively communicate the mission of The Salvation Army as expressed through the Publication department’s objectives, so relationships with existing audiences are strengthened and new audiences are reached.

ESSENTIAL FUNCTIONS: This job description should not be interpreted as all-inclusive. It is intended to identify the essential functions and requirements of this position. You may be requested to perform job-related responsibilities and tasks other than those stated in this job description.

Assists MMM in formulating and coordinating media communications, including initiatives for The War Cry and Peer. Such communications involve handling with discretion and sensitivity.

Works with MMM by meeting at least weekly to plan, review, obtain and prepare content for publishing through social media channels, newsletters and website publishing platforms.

Assists with generating social media content in various formats including written, graphics and short-form video. Ensures the uniformity in messaging and an intentional application of strategies to achieve objectives.

Assists MMM in creating and maintaining schedules for all electronic communications. Monitors same to see that all are deadlines met.

Reports on metrics/analytics for social media, websites, subscriptions and podcast. Leads monthly media meeting reviewing analytics.

Assists MMM in developing and implementing strategies for marketing of national publications within The Salvation Army structure.

Assists MMM in developing and implementing strategies for marketing of national publications to outside markets. This includes identifying colleges, private schools and existing youth groups, outside of The Salvation Army, to partner with Peer. With MMM, strategizes new ways to increase circulation, including plans for implementation.

Creates newsletters to be sent at least monthly.

Recommends strategies for improving quality and reach of national publications content as tailored for both electronic and print media.

Maintains a cooperative work environment with team, so all parties achieve objectives.

Uploads website content on the thewarcry.org and peermag.org as needed.

Assists MMM with coordination and execution of long-form video projects and podcasts as needed.

Researches industry standards for web based communications, social media, graphic design and video production as needed.

Analyzes research findings and creates report briefs for section leadership as needed.

MATERIALS AND EQUIPMENT USED:

Macintosh Computer, Printer, Cellphone, General Office Equipment

MINIMUM QUALIFICATIONS REQUIRED:

EDUCATION AND EXPERIENCE:

Preferred applicants should be enrolled in a Communications, Marketing, English, Creative Writing, Public Relations Bachelor’s program, or similar program. Recent graduates are also eligible.

KNOWLEDGE, SKILLS, AND ABILITIES:

Knowledge Sof Macintosh computers.

Knowledge of Microsoft Office.

Knowledge of the English language including proper grammar and punctuation.

Knowledge of social media channels such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter (X) and YouTube.

Ability to learn specific software to include, but not limited to, Sprout Social, Constant Contact, Canva, WordPress, Adobe Photoshop, Adobe Premiere and Adobe Audition.

Ability to analyze established strategies and improve quality and outreach of national publications.

Ability to gather, compile and assemble information for use in reports, letters, official records, etc.

Ability to work with databases.

Ability to work on multiple projects simultaneously effectively and efficiently and prioritize completion based on department requirements.

Ability to maintain the confidential nature of the work.

Ability to employ tact and diplomacy in all interactions—senior executives, vendors, and staff/peers.

MENTAL AND PHYSICAL ABILITIES:

Ability to meet attendance requirements.

Demonstrated written/verbal communication skills.

Demonstrated research and analytical skills.

Duties are usually performed seated. Sitting may be relieved by brief or occasional periods of standing or walking.

Limited amount of physical effort required associated with walking, standing, lifting and carrying light objects (less than 25 lbs.) 5-10% of work time.

WORK HOURS & DURATION

This is an on-site position with free underground parking and lunches offered. The internship will be three days per week and 21 hours per week (Mon-Fri). It will start on May 13 and end on July 29.

WORKING CONDITIONS:

Work is performed in a normal office environment where there are little or no physical discomforts associated with changes in weather or discomforts associated with noise, dust, dirt and the like.

Job Type: Internship

Schedule:

  • Monday to Friday

Ability to commute/relocate:

  • Alexandria, VA 22314: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

Work is primarily performed in a normal office environment where there are little or no physical discomforts associated with changes in weather or discomforts associated with noise, dust, dirt, and the like.

The Salvation Army reserves the right to reassign, revise the job or to require that different or additional tasks be performed based on the organization’s need or when circumstances change.

All employees recognize that The Salvation Army is a church and agree that they will do nothing as an employee of The Salvation Army to undermine its religious mission.

Duration of summer internship: May 13 - July 29

Job Type: Internship

Schedule:

  • Monday to Friday

Ability to Relocate:

  • Alexandria, VA 22314: Relocate before starting work (Required)

Work Location: In person