PPC Specialist / Digital Strategist (Remote Position)

Dealer Authority is a boutique digital marketing agency that works with car dealerships. We provide our clients with custom solutions to help them stand out from the competition.

We are a completely remote company that values a work-life balance with excellent employee benefits.
Dealer Authority is seeking a PPC Specialist to join our digital marketing team. They will execute and lead the PPC projects and monitor and update strategies where relevant. This position will report VP of Operations.

Primary Responsibilities:

• 3+ years of recent hands-on work experience managing PPC advertising across multiple client accounts of varying sizes in a marketing/advertising agency environment.
• Hands-on, deep dive experience building and managing a variety of campaign types and objectives across Google Ads, Facebook Ads, and LinkedIn Ads.
• Ability to fully understand and speak to KPI's specific to each campaign type across all above platforms
• Ad Account management style includes regular, consistent manual optimizations (vs using automated or heavily leaning on platform algorithms to optimize)
• Ability to identify the number and focus of campaign(s), ad groups or ad sets, and the conversion metrics needed to support ROI within a given budget.
• Understanding of landing page conversion tracking and optimization, including the use of dedicated landing pages within campaigns.
• Comfortable building, analyzing, and modifying reports using templates provided.
• Optimize copy and landing pages for search engine optimization
• Perform ongoing keyword research and discovery, expansion, and optimization
• Research and implement search engine optimization recommendations on the website

DA Expectations:

• You must live in the United States.
• You love to learn as much as you like to get stuff done.
• Exceptional presentation and narrative compression skills.
• A well-rounded background in digital marketing.
• An analytical and strategic thinker. You’re not afraid to challenge the status quo.
• Thinks strategically and understands how PPC impacts overall marketing and business strategies.
• Can work both autonomously and collaboratively, depending on the project.
• Have a working computer and phone line to be used during business hours at all times.
• Be responsive during the agreed-upon work schedule.
• Communicate exceptionally and update CRM tool.
• Be a team player and always put the client’s goals first.

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: Remote