Public Relations Intern

We are Demonstrate: a strategic communications partner that believes brand actions build meaningful relationships— driving business growth. And those actions are earned through bespoke strategies, outsized ideas, and impactful storytelling.

We are curious, creative, collaborative strategic thinkers who deliver business results. We help our partners navigate the current cultural landscape and position their initiatives to relevant and niche markets. Our practice areas include CPG, food & beverage, fashion and beauty, health, wellness, fitness, housewares, consumer technology, non-profit and hospitality.

And we are looking for interns who have the desire to learn through real-world experiences. We are looking to reset expectations— what brands expect from agencies and what consumers expect from brands. As such, we want to work with people that have a diverse background, agitators to the status quo that don’t fit into a single “box.” We’re looking for passionate and innovative thinkers ready to learn and support the Demonstrate team to lead brands into the future of communications.

Internship Position Overview

The Public Relations Intern position will learn about the world of marketing and communications and put those learnings into practice alongside the Demonstrate team, driving the development and implementation of client’s communications strategy in collaboration with relevant stakeholders. They will learn and assist in all facets of earned media communications for clients and will be responsible for raising client’s brand awareness through broadcast, print and online public relations outreach.

The purpose of this internship is to provide a forum for learning and implementing many of the essential skills and tools required in the field of public relations.

Core Tasks/ Responsibilities

News Media Monitoring:

• Follow media relevant to accounts and identify client opportunities
• Create/maintain editorial calendars for client opportunities
• Create /maintain thorough, accurate, current media lists database
• Conduct media audits and analysis when needed
• Compile clip reports and in-house designed clip books
• Research industry trends, issues, etc. to support the new business process, as directed

Writing Relevant Media Materials:

• Draft pitch letters, news releases, backgrounders, fact sheets, bios, newsletters, prepared remarks, standby statements, etc.
• Media Outreach:
• Handle routine media inquiries
• Approach journalists with story ideas
• Create and maintain team media lists
• Assemble press kits and coordinate mailings
• Conduct follow-up with respect to media interviews, as requested, including fact checking, follow up notes to journalists, etc.
• Coordinate specific events and promotions for clients, as necessary

Reporting:

• Communicate in a timely manner all relevant and necessary account information, relating to your assigned project work
• Work to ensure that account deadlines are met
• Assist in compilation of monthly status reports
• Maintain accurate records of all account work
• Update intern project list to reflect activities

Qualifications

• Solid PR internship background, i.e. six months to one year of PR internships or equivalent work experience, preferably within an agency setting
• Student applicants should be an Undergraduate Junior or Senior currently enrolled
• Applications are welcomed from students/graduates with a background in journalism, mass media, communications, public relations or related degree.
• Experience with media relations (pitching trade and business media and bloggers)
• Excellent creative and professional writing skills, presentation (written and verbal) skills; familiarity with AP styles a plus
• Strong research skills and knowledge of research tools
• Proficiency in Microsoft Office suite, Google Drive, TrendKite, Cision; familiarity with Photoshop a plus
• Social media savvy across range of platforms
• You pride yourself on your ability to be resourceful; collaboration is as important to you as coffee
• Must be extremely organized with a sharp eye for detail and the ability to multitask effectively under deadlines
• Strong work ethic and ability to manage multiple projects at once
• Experience working with consumer clients is strongly preferred

***All internship applicants must be enrolled in college/university and eligible for college credit program***

Job Types: Part-time, Internship

Pay: From $100.00 per month

Education:

• High school or equivalent (Preferred)

Experience:

• internship: 1 year (Required)

Ability to Relocate:

• New York, NY 10001: Relocate before starting work (Required)

Work Location: In person