Senior Google Ads Performance Marketing Manager (Remote, Part-Time, Contract)

⭐ Important: Read Before Applying

This is not a lead generation role. All revenue must convert on-page through messaging, offer structure, and funnel optimization. If your background primarily depends on high-ticket sales calls or SDR teams, this role is not a fit.

To be considered for this role, you must:
✅ Answer all Indeed pre-application questions
✅ Shortlisted candidates will be asked to submit a 3-5 minute Loom video

Only applicants who follow these steps will be considered.

ABOUT THE ROLE

You are a Google Search revenue operator. Google Search is the highest-intent channel we operate in and right now, we are underleveraging it. Your job is to change that.

You will own performance from keyword to checkout inside a regulated, compliance-sensitive financial services environment. Every click represents a real person trying to unlock homeownership. Your mission is to scale from 3X ROAS to 10X+ ROAS and toward 15-20X blended ROAS through advanced intent segmentation, structured testing, and conversion optimization.

This is not a traffic role. It is a revenue role. You are accountable for revenue — not clicks, not impressions.

This role begins as a 90-day performance contract (part-time, 15-25 hrs/week) with the opportunity to convert to full-time for high performers.

WHO WE ARE

Tradeline Works is a credit optimization platform designed for mortgage-intent consumers. We help qualified borrowers strengthen their credit profile before mortgage, refinance, or investment property applications — through strategic positioning, not credit repair.

Credit is the bridge. Homeownership is the vehicle. Wealth is the destination.

WHAT YOU OWN

CAMPAIGN STRUCTURE

• Tasks: Architect and segment Google Search campaigns by keyword intent and profitability; build ad group hierarchy
• Authority: Full control over campaign structure, ad groups, match types, and bid strategies
• You Own: Blended ROAS growth from 3X to 10X+; keyword-level revenue tracking

AD COPY & MESSAGING

• Tasks: Write and test headlines, descriptions, hooks, and messaging angles aligned to intent segments
• Authority: Approve and launch all ad copy without requiring sign-off on individual test variants
• You Own: CTR improvement; Revenue per Click (RPC) increase of 20%+ over 90 days

LANDING PAGE CRO

• Tasks: Align landing pages to keyword intent; design and execute A/B tests on copy, layout, and offers
• Authority: Approve landing page test variants; coordinate with design/dev on implementation
• You Own: On-page conversion rate improvement; reduction in cost per acquisition

TESTING SYSTEMS

• Tasks: Build and maintain a structured monthly testing roadmap for ads and landing pages
• Authority: Own the testing calendar; decide which experiments to run and when
• You Own: Minimum 6 documented experiments per month; testing framework handed off as repeatable system

DOCUMENTATION & TRAINING

• Tasks: Document all strategy, frameworks, and testing results; train team members on execution
• Authority: Create and own internal SOPs; decide what gets documented and how knowledge is shared
• You Own: Zero single-person dependency, another team member can execute core workflows within 90 days

CORE REQUIREMENTS

Must Have:

• 5+ years managing Google Ads with strong Search expertise
• Proven track record improving ROAS through messaging and landing page alignment, not just bid changes
• Experience scaling mid-ticket or high-ticket e-commerce or digital product offers
• Strong direct response copywriting skills (headlines, hooks, CTAs)
• Experience running structured ad and landing page A/B testing
• Comfortable owning both strategy and hands-on implementation

Strong Bonus Experience (Preferred):

• Financial services, mortgage, credit, or other regulated/adjacent industries
• Working within compliance-sensitive advertising environments
• Subscription, recurring revenue, or high-intent purchase funnels

Elite / A-Player Profile:

• If you have scaled Google Search campaigns for financial or compliance-sensitive products, improved ROAS primarily through keyword-to-landing page alignment, and built documented systems to train and scale others, you are an exceptional fit and will receive priority review.

OWNERSHIP MINDSET: CULTURE FIT

Skills can be taught. Ownership cannot. We hire people who think and act like pilots, not weather forecasters.

This Role Is Designed For:

• A Search Revenue Architect who thinks in revenue per click, not CTR
• A structured experimenter who prefers data over guesswork
• A direct response thinker who writes to convert, not to impress
• A systems builder who documents, trains, and eliminates single-person dependency
• Someone who values efficiency over hours worked and results over effort theater

You Are Not A Fit If:

• You primarily generate leads for sales teams to close
• You rely on outbound calls or SDRs to drive revenue
• You optimize traffic without owning conversion performance
• You specialize in paid social over Search
• You report metrics like a forecaster rather than owning them like a pilot

COMPUTER & INTERNET REQUIREMENTS:

• Windows 10 or macOS 10.10+ (Chromebooks, Windows 7, tablets, and mobile devices won't work)
• Reliable high-speed internet (Wi-Fi or Ethernet required)

APPLICATION PROCESS

• Step 1: Complete the short written screening questionnaire (on the next page).
• Step 2: Shortlisted candidates will be asked to submit a 3-5 minute Loom video.
• Step 3: Interview with the team.

COMPENSATION & STRUCTURE

• Pay: $45,000-$55,000 annually equivalent (15-25 hrs/week)
• Bonus: Performance-based, tied to ROAS milestones and revenue growth
• Contract: 90-day performance contract with option to convert to full-time
• Location: Remote

Job Types: Part-time, Contract

Pay: From $40.00 per hour

Benefits:

• Flexible schedule
• Work from home

Application Question(s):

• [REQUIRED][In 3-5 Sentences] Describe a time you increased ROAS primarily by improving messaging or landing page alignment rather than changing bids or budgets. What did you change?
• [REQUIRED][In 3-5 Sentences] How do you segment keyword intent in Google Search? Provide a brief example.
• [REQUIRED][In 3-5 Sentences] What is your structured testing cadence? How many ad assets and landing variations do you test per month?
• [REQUIRED][In 3-5 Sentences] What is your experience working in financial services, mortgage, credit, or other regulated or adjacent financial services industries? How did compliance affect your campaigns?
• [REQUIRED][In 3-5 Sentences] Describe a time you trained, documented, or systemized your Google Ads or conversion strategy so another team member could execute it. What did you create?

Education:

• High school or equivalent (Preferred)

Experience:

• Google Ads: 3 years (Required)
• A/B testing: 3 years (Required)
• Retargeting Campaign: 3 years (Required)

Work Location: Remote