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Senior Marketing Manager - Restaurants/Hospitality

Palisades Hospitality
Mill Valley, CA
$115,000 - $125,000 a year - Full-time

Location

Mill Valley, CA

Benefits
Pulled from the full job description

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Flexible schedule
  • Flexible spending account

Full job description

Palisades Hospitality is a full-service hospitality company that manages and develops hotels and restaurants as well as provides industry-tailored financial and consulting services. PH specializes in creating and operating individually distinct hotels and restaurants. Our entrepreneurial spirit and broad industry expertise allow us to anticipate and quickly adapt to changes in the evolving hospitality marketplace, ensuring profitability and continued growth. We employ a framework that provides the freedom for each of our locations to celebrate its own distinction, yet provide the right amount of structure to leverage the power and efficiency of Palisades services and systems.

We're hiring a Senior Marketing Manager to lead the collaborative development, management and execution of marketing efforts across our restaurant portfolio. Corporate, multi-unit brand experience in the restaurant industry is required.

Palisades Hospitality headquarters is located in Mill Valley, CA. This is a hybrid remote/onsite position with 1-2 days a week at the home office with the VP of Marketing and requires 25% of time to be spent at properties, communicating and building relationships.

Our Benefits Include:

  • Medical, Dental & Vision coverage for you and your family
  • Legal Assistance
  • Flexible Spending Accounts
  • Employer Provided Life Insurance
  • PTO
  • 401k Retirement Savings with Matching
  • Employee Assistance Program
  • Employee Discount Company-wide Program to Dine + Stay
  • Anniversary Awards for long service employees

Candidate Attributes:

- Excellent communication skills and drive

- Charismatic, people-oriented leader that can introduce operational rigor while ensuring employees are accountable for and fulfilled in their work

- Collaborative, able to set ego aside, trust colleagues, and bring a non-hierarchical style to work

- People describe you as: passionate, strategic, creative, a strong communicator, and someone that “gets things done"

The Senior Restaurant Marketing Manager will:

- Have proven leadership across multiple facets of marketing including: advertising, promotions, media and public relations, digital marketing, social, loyalty programs, data and analytics

- Have strong analytical and quantitative skills to track campaigns and maximize effectiveness.

- Be detail-oriented ‘doer’ with ability to execute complex projects with cross-functional dependencies; abilityto prioritize and focus while effectively managing multiple and shifting priorities in a fast-pacedenvironment

- Have experience driving creative campaign development in alignment with operational teams and brand standards across online andoffline marketing channels

- Have proven ability to balance strategy with tactical execution

- Strong field marketing skill set; proven ability to leverage local/grassroots marketing efforts to optimize key KPIs

- Have excellent written and verbal communication skills; experience building polished oral and visual presentations

- Lead the collaborative development, management and execution of marketing efforts across Palisades’ restaurant portfolio

- Determine unique KPIs per location and work in close collaboration with Ops team to achieve marketing goals

- Day-to-day management of 3rd party digital, social, PR partners

- Oversee property photoshoots and creative content strategy including copywriting and campaign development

- Direct digital consultants and agencies through marketing campaigns

- Optimize key third party channels to maximize exposure and

- Strategic creation, oversight and measurement of annual marketing plans

- Proactive Project Management and clear communication with DOO, property teams and VP Marketing

- Own the brand voice per each location; supporting training and initiative roll out efforts

- Support development of SOP’s and brand, guest experience programs

- 25% of time spent at properties, communicating and building relationships with the field

- 1-2 Days per week in office

Requirements:

- Must have corporate, multi-unit brand experience in the restaurant industry

- Basic Adobe Creative Suite, Mailchimp, Project Management Software (googlesuite, Monday/Asana)

- Experience creating brand standards or programs

- Experience onboarding and managing 3rd party agencies

- Must have a track record of success in property-level marketing rollouts, campaign management

- Strong communication skills (this role will lead calls, webinars and build relationships with the field regularly)

- Keen attention to detail

Job Type: Full-time

Pay: $115,000.00 - $125,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday

Experience:

  • Adobe Creative Suite: 1 year (Required)
  • multi-unit restaurant marketing: 2 years (Required)
  • MailChimp: 1 year (Required)
  • Project management software: 1 year (Required)

Language:

  • English (Required)

Ability to Commute:

  • Mill Valley, CA (Required)

Willingness to travel:

  • 25% (Preferred)

Work Location: In person