Senior Performance Marketing Manager - Paid Search

Senior Performance Marketing Manager - Paid Search – Wholesome Goods

Location: Clearwater, Florida

Type: Full Time

Department: Marketing

Why Wholesome?

At Wholesome Goods, we’re more than a workplace — we’re a collective of passionate creators, thinkers, and brand builders redefining the direct-to-consumer experience. We champion quality products that make everyday life better — from wellness supplements for humans and pets to home essentials — and we bring that same intention to how we work, connect, and grow together.

Check us out!

We believe in:

• A healthy work-life balance with space to be yourself.
• Open collaboration, creativity, and plenty of laughter.
• People-first culture where your ideas matter.

If you love solving real problems, building memorable brands, and working with great people — join our team!

About the Team / Role

We are seeking a Senior Performance Marketing Manager - Paid Search to own paid media strategy and performance across all brands and platforms.

This role will oversee our paid acquisition efforts across Google, Amazon, Target, Bing, and emerging PPC channels, while acting as a strategic lead and mentor to our existing Media Buying team. You will be responsible for driving performance outcomes, setting strategy, prioritizing testing, and ensuring best-in-class execution across platforms.

This role combines strategic ownership with hands-on execution. Especially in the early stages, you will work directly within ad platforms to deeply understand each brand, its audiences, bidding dynamics, and performance drivers. Over time, you will balance direct execution with oversight, ensuring high-quality strategy, optimization, and decision-making across all paid media efforts.

Responsibilities:

Strategy & Ownership

• Own paid media strategy across all brands and platforms, aligned to revenue, CAC, and growth targetsTranslate business goals into channel-level plans, budgets, and testing roadmaps
• Evaluate platform mix and expansion opportunities, including retail media and emerging channels
• Partner with Marketing Leadership on forecasting spend, expected returns, and scaling opportunities

Hands-On Execution & Optimization

• Actively build, optimize, and troubleshoot campaigns to drive results. Oversee and Manage new campaign launches, testing initiatives, and periods of rapid scaling
• Ensure campaigns are technically sound, well-structured, and aligned with internal best practices
• Maintain a strong understanding of how each brand’s unit economics, audience behavior, and lifecycle influence campaign strategy

Attribution, Bidding & Data Fluency

• Develop a deep understanding of attribution models across platforms and how they impact performance interpretation and decision-makingNavigate first-party tools, internal dashboards, and platform reporting to identify meaningful insights beyond surface-level metricsEvaluate and adjust bidding strategies on a per-brand, per-product basis, accounting for differences in margins, conversion behavior, and scaling constraints
• Identify data gaps or inconsistencies and work cross-functionally to improve measurement and reporting quality

Team Leadership & Collaboration

• Act as strategic lead and mentor to the Media Buying team, providing guidance, feedback, and performance oversight
• Review campaign structures, optimizations, and testing plans to ensure quality and consistency
• Partner closely with creative teams, PODs, and brand stakeholders to align messaging, offers, and creative direction
• Collaborate with Supply Chain and Operations to align paid media strategy with inventory availability, production timelines, and key seasonal periods
• Adjust budget allocation and campaign emphasis to support sell-through of slow-moving or time-sensitive inventory while maintaining performance efficiency
• Establish clear processes, documentation, and best practices across paid media efforts

Performance & Testing

• Monitor performance across platforms, identifying trends, risks, and opportunitiesLead experimentation and A/B testing inside of campaigns when necessary across audiences, ad text and creative, and bidding strategies
• Deliver clear, actionable performance reporting and recommendations to stakeholders

Key Skills

• 5+ years of experience in performance marketing or paid media, preferably in DTC e-commerce
• Strong understanding of how paid search can influence purchases on Amazon or other marketplaces, and the ability to factor this into performance evaluation and budget decisions
• Strong written and verbal communication skills
• Highly organized, detail-oriented, and comfortable operating in a fast-paced environment
• Proven experience managing paid media across Google Ads and Amazon Ads, as well as other major platforms
• Prior experience managing or mentoring media buyers.Strong understanding of attribution concepts and platform-specific measurement limitations
• Experience working with first-party data sources and internal reporting tools to inform campaign strategy
• Advanced analytical skills; experience with Google Analytics and platform reporting is required
• Proven ability to tailor bidding strategies and optimization approaches across multiple brands

Preferred

• Experience managing multi-brand or portfolio-style paid media accounts
• Familiarity with additional retail media platforms (Target, Walmart, Chewy etc.)
• Experience partnering closely with creative teams on performance-driven creative testing

What You’ll Gain

At Wholesome Goods, the perks are as thoughtful as our products:

• Competitive compensation
• Medical, dental & vision with strong contributions
• 401(k) program
• Quarterly product giveaways
• Up to 50% employee discount
• Work-Life balance
• Inclusive, people-first environment where YOU matter

…plus the chance to work with brands people love and trust every day.

Who You Are

• A proactive problem-solver
• A collaborative communicator
• Passionate about creating quality experiences
• Someone excited to contribute to a fast-moving, mission-driven team

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• This role is based onsite in Clearwater, FL (33760). Do you currently live in the Tampa Bay area and are you able to reliably commute to this location?
• How many years of hands-on experience do you have managing PPC campaigns (not just reporting or assisting)?
• Which paid media platforms have you directly managed campaigns on? (Select all that apply)
• Have you made budget or strategy decisions based on multi-touch or blended attribution (not just platform-reported conversions)?
• Have you led PPC strategy and mentored or managed junior team members?
• What percentage of your experience in D2C?
• What is the largest paid search monthly ad budget you have personally managed?

Work Location: In person