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SEO Director

Pro Football Network
Remote
$65,000 - $70,000 a year - Full-time

Benefits
Pulled from the full job description

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Full job description

The SEO Director’s main responsibility will be to work with a team of SEO Specialists and Evergreen Content Creators to optimize content, ensure SEO best practices are being respected, create content plans with a heavy focus on evergreen pages, and monitor/track the success of content.

This position is full-time and exempt from overtime. The SEO Director will report to the Sr. Director of Operations.

Primary Qualifications

  • At least two years of experience in the sports media industry.
  • Minimum of one to two years of hands-on experience in an SEO-related role.
  • Have an impeccable understanding of Search Engine Optimization (SEO).
  • Have an impeccable understanding of what makes a great user experience.
  • Efficient, effective, and skilled SEO copywriter.
  • Firm grasp of keyword research and on-page optimization, as well as familiarity with technical SEO
  • Ability to prioritize and handle multiple projects during the work day.
  • A relentless eye for detail.
  • Ability to respond quickly and efficiently.
  • Strong analytical and critical thinking skills.
  • The ability to work independently with minimal supervision.
  • The ability to manage a group of part-time employees.
  • The ability to manage schedules and ensure constant coverage.

Primary Responsibilities

  • Ensure an impeccable user experience on every page throughout the website.
  • Analyze website layout and pages for SEO improvements and optimization.
  • Identify and execute strategies to target increased time on page, recirculation, and increased scroll depth.
  • Ensure home page is optimized and up-to-date.
  • Manage & execute appropriate internal/external link-building strategies on every page and post.
  • Use in-depth knowledge of keyword research to pitch content ideas.
  • Monitor search algorithms to understand the effectiveness of content.
  • Heavy focus on building evergreen pages.
  • Ensure evergreen content continues to perform.
  • Ensure content is respecting SEO best practices.
  • Lead a team of SEO Specialists who will be tasked with content template creation, pre-publish and post-publish optimization, evergreen content updates.
  • Manage the schedules and coverage of the SEO Specialists team members.

Additional Expectations

  • Assist with SEO recommendations for audio, visual, and social media improvements.
  • Perform competitor analysis to identify content gaps and areas for improvement.
  • Create data tracking projects through tools like Looker Studio and Google Search Console.

Job Type: Full-time

Pay: $65,000.00 - $70,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Holidays
  • Monday to Friday
  • Weekends as needed

People with a criminal record are encouraged to apply

Work Location: Remote