Amazon Brand Manager (L4)

About Nectar

https://thinknectar.com

Nectar is a marketing agency that provides account management services for established consumer brands on the Amazon marketplace. Nectar also develops websites for its clients and manages the clients’ paid and email marketing.

As a fully remote digital marketing agency, Nectar values culture and teamwork as well as work-life balance. If you are a type-A person who likes to be supported by a team but has the autonomy to do your own work without being micromanaged, Nectar is the place for you.

We place a high value on transparency and honesty both internally and with all of our client partners. We pride ourselves on ensuring that our employees have a manageable workload in order to be able to deliver quality results for our client partners.

Description of the Role:

The Amazon Brand Manager is responsible for driving the growth and performance of multiple brands within a dedicated POD by developing and executing tailored strategies that maximize traffic, conversion, and revenue on Amazon. Acting as the primary client liaison, this role ensures transparent communication, provides strategic insights, and identifies opportunities for optimization across advertising, creative, and catalog management. The Brand Manager leads cross-functional collaboration, analyzes key performance metrics, and continuously refines processes to enhance efficiency and client success. With a strong analytical mindset, leadership skills, and deep knowledge of Amazon’s ecosystem, this role is integral to delivering data-driven, results-oriented solutions for our clients.

Key Responsibilities

1. Brand Strategy & Growth

• Develop and implement tailored brand strategies to drive growth, profitability, and market share on Amazon.
• Analyze sales data, advertising performance, and customer insights to identify opportunities for improvement.
• Collaborate with the Advertising and Creative Teams to craft compelling, high-converting listings and advertising campaigns.
• Stay updated on Amazon trends, algorithm changes, and industry best practices to inform strategic decisions.

2. Client Relationship Management

• Serve as the primary point of contact for clients, ensuring regular, transparent, and value-driven communication.
• Present performance reports, strategic recommendations, and competitive analyses during bi-weekly or monthly client meetings.
• Proactively identify risks, challenges, and growth opportunities to strengthen long-term client relationships.

3. Cross-Functional Collaboration

• Lead and coordinate tasks with the Brand Support Specialist, Product Data & Listing Specialists, Creative Team members, and the Operations Coordinator within the POD.
• Ensure seamless collaboration across roles to execute tasks efficiently and meet deadlines.
• Partner with the Reporting Analytics Specialist to analyze performance trends and recommend data-driven actions.

4. Performance Monitoring & Reporting

• Monitor key performance indicators (KPIs) such as sales, conversion rates, ACoS, and ROAS to evaluate brand performance.
• Use tools like Amazon Seller Central, iDerive, and Brand Analytics to track performance and identify areas for improvement.
• Provide clients with clear, actionable insights and performance narratives through customized reports and dashboards.

5. Process Improvement & Innovation

• Identify and implement process improvements to enhance team productivity and efficiency.
• Work with the Operations Coordinator to refine workflows and task management systems.
• Advocate for new tools, tactics, and techniques to improve POD performance and deliver superior client results.

Key Performance Indicators (KPIs)

• Revenue growth and profitability across assigned brands.
• Client satisfaction and retention rates.
• Performance improvements in key metrics (e.g., CTR, CR, ROAS, TACoS).
• Timeliness and accuracy of deliverables.
• Cross-functional collaboration effectiveness and POD productivity.

Qualifications & SkillsMust-Have:

• 3+ years of experience in Amazon account management, marketing strategy, or related fields.
• Strong understanding of Amazon Seller Central & Vendor Central, Brand Analytics, or advertising platforms.
• Proven track record of developing and executing growth strategies for Amazon brands.
• Excellent analytical skills with the ability to interpret data and turn insights into actions.
• Exceptional communication and presentation skills for client interactions.
• Ability to lead cross-functional teams and collaborate effectively in a POD structure.

Preferred:

• Experience working in an Amazon marketing agency or e-commerce environment.
• Familiarity with tools like iDerive, Helium 10, DataDive, and Keepa, etc.
• Project management experience with tools like Asana, Monday.com, or Trello.
• Background in developing and optimizing Amazon listings, including keyword research and SEO best practices.

Salary Range:

• Salary: $80,000 - $100,000

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Remote