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Territory Sales Manager

Kitu Life Inc. Super Coffee
San Diego, CA


San Diego, CA

Full job description

Founded by three brothers in the youngest brother's college dorm room, Kitu Life is now one of the fastest-growing beverage companies in the world. Our consumer packaged coffee products taste great, contain no sugar and have added supplements such as Protein, MCT oil and L-Theanine. We are committed to spreading positive energy with a great culture and only the very best employees who have a strong desire to be part of something truly special should apply.

Our Purpose

We’re here to ignite & inspire positive energy for positive change & our philosophy is simple: BE A COACH!

Compassionate. Optimistic. Ambitious. Curious & Humble.


The Territory Sales Manager (TSM) is the leader of the sales effort in the assigned geography. He/she is responsible for managing a team of Area Sales Managers (ASMs) within their region. The TSM creates and drives the execution of a go to market strategy that includes both Direct Store Delivery and direct routes to market. This position offers a chance to drive the growth and success of the Kitu brand and is the starting point for a leadership career within our rapidly growing sales organization.


The TSM is responsible for developing, managing and executing an aggressive annual sales plan for their region. They lead a team to grow sales and market share by identifying and creating new business, and increasing the customer base within the region. This is accomplished by:

· Recruiting, coaching and developing a team of Area Sales Managers (ASMs) and PEP Squad (PEP)

· Working with ASMs and Distributor partners to create bottom-up plans with quarterly and annual objectives, ensuring deep penetration of all channels in their market territory

· Clearly own 60-70 key accounts in the region and the top 20%of their stores.

· Effectively managing Distributors by scheduling and conducting team meetings to inform and educate sales representatives of brand standards to optimize sales performance

· Working with Distributors to call on Key Retail Accounts, ensuring volume, distribution, programming, and staff brand awareness is maximized

· Developing and maintaining the Super Coffee Scorecard Process with all assigned Distributors

· Collaborating with National Account Managers and Regional Sales managers to maximize execution at key accounts in the region

· Collaborating with Kitu Field Marketing staff to create effective local market sales and awareness driving tactics

· Interacting with Broker Sales Reps in appropriate channels to maximize sales performance

· Maintaining and submitting sales, inventory, and distribution reports

· Willingness to support retail sales with demos and engage 1 on 1 with customers.

· Reporting and effectively managing all sales expenses and budgets for the region


· At least 5 years’ relevant sales experience, including at least 2 years in a sales management role.

· A College degree is strongly preferred but not mandatory.

· Successful track record of delivering exceptional sales results

· Experience managing Direct Store Delivery (DSD) Distributors is required.

· Key Account sales experience is a plus.

· Strong proficiency working with Microsoft Office products, including Excel and PowerPoint.

· Strong command of business mathematics with strong analytical skills

· Excellent written and verbal communication skills.

· Demonstrated ability to think strategically, and drive team execution against goals

· Productive working in a collaborative, team environment with minimal oversight

· Ability to travel overnight and work alternative days/hours as needed, and with proper notification

Job Type: Full-time


  • Sales: 2 years (Preferred)

Additional Compensation:

  • Bonuses

Work Location:

  • Multiple locations
  • On the road


  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement plan
  • Paid time off
  • Parental leave