Yen Press Marketing & Publicity Manager

SUMMARY:

Yen Press, one of the largest publishers of manga, manhwa, light novels, and original graphic novels in the North American market, is seeking a Marketing & Publicity Manager to help manage its rapidly growing list of manga and light novels. The Marketing & Publicity Manager will be responsible for overseeing Yen Press marketing efforts and campaigns, particularly in the areas of publicity, influencer marketing, social media, events, and advertising.

*Please make sure to submit a cover letter in addition to your resume.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Management and oversight of the Yen Press Marketing Team members on matters related to social media, publicity, events, and advertising.
• Leading Yen Press publicity efforts in the reviewer and influencer space, including developing the network of Yen Press contacts and the creation of publicity plans for key releases.
• Managing marketing spends to balance efficient efforts with remaining within the approved budget.
• Planning and oversight of Yen Press, JY, and Ize Press social media marketing, which includes the curation and creation of social media content with key members of the Marketing Team.
• Planning and producing of content that entertains and promotes key Yen Press titles, particularly in the form of long and short-form video.
• Collaborating with industry partners on cross-promotions via social media and at live conventions.
• Planning of Yen Press convention appearances, including booth and advertising design, programming, giveaways, and panels.
• Planning, producing, and hosting panels and programming at conventions and events.
• Communicating with industry partners and licensors to plan for creator appearances at conventions, events, and press sessions.
• Additional marketing, advertising, and social media tasks, as necessary.

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• Four to five years of marketing and publicity experience in the publishing industry required.
• Strong communication and interpersonal skills required.
• Experience pitching to media and press and presenting in front of internal and external partners required.
• Existing relationships with national and regional media contacts and influencers required.
• Experience managing social media accounts in a professional setting required.
• Ability to read community and marketing trends within the manga, anime, webcomic, and graphic novel space strongly required.
• Passion and interest in manga, anime, webcomics, and graphic novels required.
• Experience using media databases, such as Muck Rack and Cision, required.
• Experience with digital cataloguing and galley services, such as Edelweiss and NetGalley, strongly preferred.
• Experience media training and prepping creators strongly preferred.
• Excellent time management and organizational skills.

Job Type: Full-time

Pay: $65,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• What is your favorite manga or light novel series?

Ability to Commute:

• New York, NY 10001 (Required)

Ability to Relocate:

• New York, NY 10001: Relocate before starting work (Required)

Work Location: Hybrid remote in New York, NY 10001