Dr. Brené Brown knows what it means to put yourself out there and join the conversation. As one of the world’s leading researchers on courage, vulnerability, shame and empathy, Brown has risen to fame through her wildly popular TED Talks, three bestselling books and speaking engagements around the world. She has interviewed hundreds of people from all walks of life about what it means to step into the arena, take risks and open oneself up to the possibility of pure joy. And she believes that if today’s professionals practiced more vulnerability at work, a world of innovation could await them.

Brown joined us in Austin at Indeed Interactive to speak about the power of vulnerability in the workplace and what it means to be a courageous business leader today. She shared insights on performance and change management, and the ways risk-taking and failure can create transformational growth in organizations. Below, we’ve rounded up 10 of the most inspiring quotes from her keynote presentation.

We need to create a culture that allows for bravery.

Dr. Brené Brown

1. “Is there anyone that does not need to navigate uncertainty and risk on a regular basis? To be alive is to be vulnerable; to be a leader is to be vulnerable every minute of the day. You don't get to opt out.”

2. “If you don't understand vulnerability, you cannot manage and lead people. If you're not showing up vulnerably as a leader, you can't expect anyone to follow you—period.”

3. “The more uncertain times come, the more we look for models and methods and ways to engineer vulnerability out of recruiting, out of hiring, out of training. We try to dehumanize it and make it engineerable and put it in an Excel spreadsheet. I get it, but you will never be able to engineer the humanity out of what you do, ever.”

4. “The biggest shame trigger at work is the fear of your irrelevance. What drives the fear of irrelevance at work? Change.”

5. “When people are in difficult situations—fear, anxiety, shame, stress—they're making up stories about what's happening. As leaders, the only thing we can do is give space and time to those stories and reality-check them to the best of our ability.”

6. “Are you willing to excavate problems that people aren't talking about that they're stuck in? Do you choose courage over comfort?”

7. “We need people to be braver, and we need to create a culture that allows for bravery.”

8. “Do you know what it takes to make an ethical decision in the face of a group of people who are willing to go the other direction? It's one of the most single vulnerable acts of our lives.”

9. “Giving feedback is incredibly vulnerable for this reason: If you're giving good feedback, you should not be able to script what's going to happen when you sit down with someone. You should be willing to be able to hear.”

10. “When I looked at organizations that are doing amazing work, a couple of them have put ‘daring greatly’ on their performance evaluations.”

Bonus: “Vulnerability is terrifying and it's dangerous and scary, and the only guarantee I can give you is it's not as terrifying or as dangerous or scary as getting to the end of our lives and having to ask ourselves, what if I would have shown up?”