For many of us, after family and health, a job is the most important thing in our lives. Not only does it provide a livelihood, but it connects us to others and helps us all have an impact in the world.

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In an ideal world, then, opportunities should be available to all based on their skills and abilities.  

We at Indeed believe that most recruiters and employers share this belief, and are passionate advocates for talent. But — unfortunately — things don’t always work out that way. After all, hiring is an imperfect process, and too often bias and stereotypes can make great candidates feel invisible.

Indeed’s core mission of helping people get jobs hasn’t changed since the company was founded in 2004. We want to help all people get jobs, and so for our new advertising campaign, we decided to tackle this issue head on — by focusing on the attributes by which people are often judged, while highlighting the opportunities in front of us to discover the powerful combination of skills, passions, and experience.

In the video above, Indeed’s SVP of marketing Paul D’Arcy introduces the campaign and the inspiration behind it: the message that the world — and our workplaces — are “a better place when we search to see the things that make each of us who we are.”