For more than two decades, Indeed has helped millions of people get jobs. But as hiring becomes more complex, noisy, and impersonal, something needs to change: finding the right opportunity shouldn’t depend on endless searching.

Indeed has evolved from a traditional job board reliant on search into a sophisticated, AI-powered matching engine. Indeed now actively matches people and jobs—using data, insights, and AI to surface the right roles and candidates for each other. With 31 people getting hired every minute on Indeed, we’re not just a place to look for jobs; we’re the place where hiring happens. 

We are leading a new era of hiring with our new brand campaign, because, after all: Jobs Need People.

Defined by better matching and the needs of both job seekers and employers. “Jobs Need People” is a reminder that while AI can streamline the process, hiring must always remain fundamentally human.

AI can make hiring faster and more efficient, but hiring is ultimately a decision between people. Job seekers want to feel seen, valued, and recognized for more than just keywords on a resume, while employers want the clarity to connect with the right candidates, faster and with confidence.  This transformation is already underway across our products, technology, and brand.

Understanding the “Search” Challenge

While Indeed has made connecting employers and job seekers easier, we know the process still holds friction for job seekers and employers.  According to an April 2026 Harris Poll survey conducted on behalf of Indeed:

• 81% of people apply to a job and never hear back from the company/employer.
• 45% of job seekers have no idea if they are actually qualified for the roles they apply to.
• Job seekers spend an average of 6 hours researching and applying, yet 53% assume they won’t hear back anyway.

Hiring can easily become a volume game where employers are overwhelmed sorting through applications and job seekers feel overlooked. We believe there is a better way, which is why our new campaign shifts the narrative from searching to matching.   

Why Jobs Need People

The world of work is a two-sided equation. People need jobs, and jobs need people.

A job is more than a posting; it is a set of challenges waiting for a solution. A person is more than a resume; they are a collection of motivations, potential, and character. A resume shows what someone has done, but only a person can show what they can do next.

Indeed’s AI matching engine is powered by a vast talent pool of over 665 million Job Seeker Profiles^{Indeed data (worldwide), job seeker accounts that have a unique, verified email address,}, and over 3.5 million employers use Indeed to find and hire new employees. By capturing over 100 insights per second—from pay preferences and shift patterns to specific certifications—Indeed helps ensure that when a job or a candidate is surfaced, it isn’t just a keyword hit. It’s likely a match. 

In fact, 70% of sponsored applications on Indeed now come through tools like Smart Sourcing and Smart Screening, while traditional keyword-based search now accounts for less than 30%. 

How We’ll Bring This to Life 

As Indeed continues building toward a matching-driven future powered by AI and human insight, our storytelling is shifting alongside it—putting the experiences of job seekers and employers at the center of our new creative. 

In partnership with 72andSunny, we’re launching a new “Jobs Need People” campaign that brings an empathetic lens to hiring. Through :30, :15, and :6 launch films, the campaign flips the script for job seekers by reminding audiences that employers don’t just need resumes; they need the skills, perspectives, and humanity behind them.

Launching as a full-funnel media strategy spanning TV, streaming, YouTube, and social media, the campaign reinforces the belief that jobs need people as much as people need jobs. We will achieve this through deep media engagement, sports partnerships, and integrated experiences.

Recent activations, including FOX Sports & FOX One’s search for the Chief World Cup Watcher, offers an early look at how we’re bringing this message to life including billboards and branding in Times Square as part of World Cup Watcher’s cube.   

The Promise of Jobs Need People 

Hiring shouldn’t feel like a search. It should be a discovery.

We are building toward a future where job seekers don’t have to wonder if they’re qualified or if they’ll hear back, and where employers can spend less time sorting through volume and more time connecting with the right people.

Because a successful hire requires a true connection, not just a filled application. Jobs Need People – and people deserve to be recognized for their potential and value they bring.