At Indeed, we believe people should be hired for what they can do, not just the credentials on their resumes. That’s why we’re excited to launch a new national campaign with UNINTERRUPTED and the LeBron James Family Foundation (LJFF) that shines a spotlight on the importance of skills-first hiring.  The initiative aims to provide tools and resources that empower individuals to showcase their skills. Aligned with Indeed’s mission to help people get jobs, this joint effort is a powerful step toward advancing economic mobility, promoting equity, and expanding opportunities for career professionals regardless of their backgrounds.  

The campaign kicks off with a new commercial narrated by broadcasting legend Ernie Johnson, told through the lens of LeBron James’ own journey. It imagines what might have happened if his hard work and talent had gone unseen — a reality faced by millions of job seekers every day.

“In the work my Foundation does to support families with resources like education and job training, we’ve seen how people can thrive when they’re given an opportunity,” said LeBron James. “I’m excited about this campaign with UNINTERRUPTED and Indeed that will hopefully open more doors for people to have that chance to show their skills and experience, which is incredibly valuable.”

This spot is just the start. The broader campaign includes a four-part digital series, The Main Thing, premiering October 1, on UNINTERRUPTED’s YouTube channel. In the series, James sits down with cultural icons and innovators including skateboarding legend Tony Hawk, multi-hyphenate entertainer Teyana Taylor, digital creator Marques Brownlee (MKBHD), and fashion designer Melody Ehsani, to explore how skills honed through life experience, hard work, and creativity open doors across industries. 

Additional campaign touchpoints include: new online resources through Indeed’s Job Seeker Academy; and a job event with the LeBron James Family Foundation at House Three Thirty in Akron, Ohio.