Copywriter Job Description: Top Duties and Qualifications

Copywriters, or Marketing Writers, are responsible for producing engaging, clear text for different advertising channels such as websites, print ads and catalogs. Their duties include researching keywords, producing interesting written content and proofreading their work for accuracy and quality.

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Copywriter duties and responsibilities

In the duties and responsibilities section, outline the functions that a Copywriter will perform on a day-to-day basis. Some common responsibilities for a Copywriter include the following:

  • Writing clear and error-free content for a website that reflects the company’s voice
  • Meeting with clients to understand their message, brand voice and target audience
  • Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
  • Interpreting creative direction and technical information and turning them into persuasive copy concepts
  • Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
  • Working with clients to edit and modify copy to meet their content expectations

Copywriter Job Description Examples


Example 1

_Are you an energetic, motivated, self-starter with a willingness to solve problems, learn on the go, and have a good sense of humor? Then we want to meet with you to discuss a future at Ascender Studios._ Ascender Studios is a digital strategy, design, and implementation shop based in New York, with offices in Northport, NY and Edison, NJ. Working hand-in-hand with both small and Fortune 500 clients, Ascender Studios employees have the opportunity to build award-winning web and mobile solutions using the latest technology and cutting-edge design techniques. The drive to deliver excellent client service centered on great relationships is at the core of Ascender's business…. And we’re growing! Our small, agile and entrepreneurial group is looking for a Sr. Healthcare Copywriter like you to join the team. To be successful, you’ll need to use skills in copywriting, copy proofing, editorial reviews, reviewing and deciphering feedback from clients and regulatory teams. *Why Work at Ascender: * * Work collaboratively with a cutting edge, highly creative team * Competitive salaries & benefits * Potential for growth within the company * Flexible work environment (part-time work from home) * Health, dental, and vision insurance * Potential to participate in the company 401k plan *Responsibilities and Duties: * * Write copy - Digest core visual aids, brand guidelines, and existing marketing assets into manuscripts for use on emails, web sites, social media and banners for both patient/consumers and healthcare providers * Copy editing - Review, process, and act on client and Regulatory copy feedback * Proof copy - Compare manuscripts to designs and developed assets (emails, web sites, banners, etc.) and ensure all copy, references, and formatting are correct * Meet with Clients and Teams – Monthly, bi-weekly, weekly, sometimes daily meetings are a part of your day-to-day and you will need to schedule and participate. * Represent Ascender – you’ll serve as an ambassador for the company and nurture relationships with clients and vendors which ultimately help further grow the company. *Qualifications and Skills* * Experience with pharmaceuticals, medical device and other heath and wellness brands * 7.5+ years copywriting experience * Experience using office software, calendaring software, and preferably project management tools * Client-facing communication skills, both oral and written * Excellent attention to detail and a desire to produce high-quality work * Ability to maintain a professional and positive outlook in complex, fast-paced and stressful situations *Benefits* * Competitive salaries * Flexible work environment * 10 paid holidays * 10 days paid vacation time * 7 personal/sick days * Health/dental/vision insurance * Health Advocate membership * Life insurance and disability insurance options * Short term disability coverage * Annual stipend for conference attendance * Annual stipend for professional development * Annual team retreat * Access to 401(k) plan * Commuter benefits * Ability to work remotely (2-3 days per week in Edison, NJ) *To apply, please include: * * A custom cover letter stating why you are an excellent candidate for this position. Provide information on the areas, audiences and channels you’ve written for * A resume Ascender is proud to be an *Equal Opportunity Employer*. We are committed to building a diverse and inclusive workplace for all. We do not discriminate on the basis of race, ethnicity, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and/or related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance. Job Type: Full-time Pay: $100,000.00 - $150,000.00 per year Benefits: * 401(k) * Dental insurance * Flexible schedule * Flexible spending account * Health insurance * Health savings account * Paid time off * Professional development assistance * Referral program * Vision insurance Schedule: * 8 hour shift Supplemental Pay: * Bonus pay COVID-19 considerations: Most employees work from home 2-3 times per week Experience: * Copywriting: 7 years (Required) * Writing for health & wellness brands: 5 years (Required) Work Location: One location

Example 2

*Technical copywriter/generally curious word-nerd wanted.* Maybe you’re just starting out in the ad world. Maybe you’re mid-level. Maybe you’re a former traveling-circus member just trying to rejoin mainstream society. We don’t really care. What we do care about is that you have editing and proofing skills that make people afraid to send you texts. We care that you can (and really want to) become an expert on our clients’ businesses faster than Beyoncé gets 1000 likes on Instagram. And we care that you can string letters into words, words into sentences, and sentences into moving masterpieces of both technical and creative prose that could be set to music and open next week on Broadway. Brochures, video scripts, websites, print ads, digital banners, social posts — you will write it all and you will write the hell out of it. At least a couple years of professional work is desired, and experience writing for health care or another highly scientific/technical field is not required but will certainly grab our attention. So if you’re ready to put your creativity, eye for detail, and all-around kick-assery to work, see how to apply below. _Note: This position reports to the Senior Copywriter._ *About Hunt Adkins* Hustle is our love language. For over 30 years, Hunt Adkins has helped brands accelerate bottom-line growth. We solve business problems by interweaving modern culture, commerce, and technology for future-defining brands. We are business builders and opportunists who relish in the details and consistently exceed expectations. _As an FYI, we are currently working a hybrid schedule — Tuesday-Wednesday-Thursday in our downtown Minneapolis office; Mondays and Fridays are work from home. We do require vaccination to work in the office; masks are not imperative._ *How to apply* Please send your cover letter with portfolio link or work samples and resume _together in one PDF_. Include your salary request (we are offering $45-$65K per year, commensurate with experience) _in the email message_. Send all materials to our retained search manager, Heather Olson. Label your subject line “Your Name, Technical Copywriter > Hunt Adkins.” In your letter, respond to 2-3 of these questions… * _Introduce yourself in the style that best represents you._ * _Tell us what you are looking for next…in 5 years…and further out._ * _Explain why technical writing is your thing. And what you like second best._ * _Leave us shaking in our boots by your skills._ You will receive a response to your application from our search manager. If we’re interested in talking with you, she’ll arrange the first meeting with our Creative Director, and hopefully a second interview with our Senior Copywriter. It will then be determined if a third meeting is needed. We look forward to hearing from you! Job Type: Full-time Pay: $45,000.00 - $65,000.00 per year Schedule: * Monday to Friday COVID-19 considerations: We do require vaccination to work in the office; masks are not imperative. Work Location: Multiple Locations

Example 3

*Title: Marketing - Copywriter III* *Location: Richfield, MN* *Duration: 6 Months Contract* *Job Description: * * Search Engine Optimization (SEO) is a component of the broader e-Commerce function. * Positions in the SEO area focus on the optimization of Best Buy web properties for organic search and website navigation. * The teams translate business needs into product strategies, roadmaps, and product specifications that deliver against our core customer value propositions and our company's strategic and financial goals. * SEO is highly collaborative and requires close partnership with Product Management, Engineering, User Experience and Business teams to drive strategy and execution of the applicable roadmaps. *Project Description: * * Writing and editing short- and long-form content for the Best Buy website. * Content will be editorial and inspirational in nature using the Best Buy Voice. * Content will integrate SEO tactics for external search. Project will include keyword, product, and competitive research employing SEO best practices within content. * Project will include partnering with external partners, when applicable to edit and adapt content. * Project will include communication across the organization with key stakeholders and partners. * Project will include adhering to timelines and managing multiple projects at once. * Project will include utilizing various CMS systems to track and manage workflow, as well as third-party research tools. *Position Summary/Job Description: * · The SEO Copywriter responsibilities will be focused on writing and editing short- and long-form content for the Best Buy website. · The ideal candidate will possess a basic understanding of SEO tactics and strategies to help identify current opportunities for optimization. · This person must have a true passion for research, problem-solving and writing inspiring, customer-facing content. · It is essential that the person in this role be able to juggle multiple assignments and deadlines at the same time, while delivering smart copy/content that is within the Best Buy Brand Voice. Collaborating with both creative and business partners is essential to the success of this role. *What are the top five skills and number of years of experience required to perform this job?* * Detail-oriented * Refined writing skills * Project management * Excellent research skills * Internet savvy *What are some preferred/nice to have skills the manager is looking for?* * Sense of curiosity about a variety of topics and products * Basic understanding of SEO * Ability to ideate on topics * Understanding of User Experience * Strong communication skills Job Types: Full-time, Part-time, Contract Salary: $25.00 - $30.00 per hour Schedule: * 8 hour shift * Monday to Friday Experience: * Marketing: 3 years (Preferred) * Copywriting: 3 years (Preferred) Work Location: Multiple Locations

What does a Copywriter do?

Copywriters can work as independent freelancers, at marketing agencies or at in-house marketing departments to produce written promotional materials that make a company’s products more accessible and interesting to potential customers. Copywriters can write text for a website’s navigation, ad slogans, email campaigns, social media posts, blog entries and any other avenue that a company uses to communicate with the public. They research a client’s brand voice and style requirements to product front-facing content that persuades customers to use their services or explains the company’s goals and mission. A Copywriter’s role is to use creativity to produce polished text.

Copywriter skills and qualifications

A successful Copywriter candidate will have various prerequisite skills and qualifications needed to complete their duties and responsibilities. Important qualifications for a Copywriter include:

  • Bachelor’s degree or equivalent experience in communication or marketing
  • Experience producing copy for print and digital media channels
  • Proven success in producing copy for advertising or marketing campaigns
  • Exceptional skill in social media writing, including use of hashtags and relevant acronyms
  • Proficiency with common office software
  • Experience with SEO concepts and social media marketing
  • Creativity, adaptability and the ability to work collaboratively with a team

Copywriter salary expectations

A Copywriter makes an average of $57,561 per year. Salary may depend on level of experience, education and the geographical location. 

Copywriter education and training requirements

Copywriter positions usually require a bachelor’s degree in communications, advertising, marketing, English, writing or another related field in addition to related experience on the job. Coursework in these fields helps candidates develop skills in persuasive writing, critical thinking and marketing. Many related degree programs assist job seekers with developing a portfolio of writing samples, which demonstrates their creativity and skills to potential employers.

Copywriter experience requirements

Copywriters need experience in writing and proofreading content, including proven experience as a Copywriter or in a related role. Successful candidates should also have experience conducting research for their clients. Depending on the company’s needs and the specific role, candidates may also need experience in search engine optimization (SEO), social media advertising and writing for websites and other online content. Because Copywriters often need to work on several projects at once, it is helpful for candidates to have project management experience.

Job description samples for similar positions

If you’re looking for candidates for similar roles to the Copywriter, see our job description templates for related positions:

Frequently asked questions about Copywriters


What are the characteristics of a good Copywriter?

A Good Copywriter must be detail-oriented to create content that’s free of errors, follows grammatical rules and aligns with a client’s nuanced brand voice. To be successful, Copywriters need to have a growth mindset that enables them to accept criticism and apply it to future projects. Excellent Copywriters are creative, versatile, collaborative and focused. Because Copywriters can work with a range of subjects and target different audiences, good Copywriters are great multitaskers who can shift from one project to the next and enjoy doing research to find quality sources for content on any topic.


What is the difference between a Copywriter and a Technical Writer?

Copywriters produce engaging and persuasive written content in a marketing capacity, while Technical Writers produce heavily researched content that’s mostly informative. While Copywriters can also produce informative pieces, they have the general purpose of advertising a company by increasing its visibility and authority on a subject. Copywriters can be more creative and casual with their language, while Technical Writers should be straightforward and use industry jargon. Technical Writers are more specialized and may focus on a particular type of writing that requires extensive expert knowledge, such as medical writing, legal documents, instruction manuals and grant writing.


What are the daily duties of a Copywriter?

On a typical day, a Copywriter will review their assignments and start by researching each topic they’re assigned. They work closely with a Project Manager to ask any questions about the direction of their content. Copywriters create outlines to use as a guide when working on each project. They synthesize information and phrase it in a new way that aligns with a company’s goals. They reread a finished product and make adjustments to improve readability, then communicate with Copyeditors about additional changes.


What should you look for in a Copywriter's resume?

A Copywriter’s resume should be highly polished and error-free to display their proficiency at written communication. While experience in a marketing or writing position is a good sign on a resume, you can also ask to see a potential Copywriter’s portfolio of previous projects to see examples of their creative ability.

Job Description Examples

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    Last updated: Apr 28, 2021