AUSTIN, TX, October 26, 2021 – Fast Company announced today its first annual Brands That Matter list, honoring brands that do more than sell products or provide services. These companies and nonprofits have achieved relevance through cultural impact and social engagement, and authentically communicated their missions and ideals.
The final list, which includes large corporations, small-but-mighty companies and nonprofits, recognizes 95 brands that give people compelling reasons to care about them—and offer inspiration for others to buy in. All 95 have found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.
“Fast Company is excited to highlight companies and organizations that have built brands with deep meaning and connections to the customers they serve. At a time when consumers are holding companies to very high standards, businesses have much to learn from these brands that have garnered respect and trust,” says Stephanie Mehta, editor-in-chief of Fast Company.
“Indeed’s mission is to help people get jobs – it is the driving force behind the work we do every day. Over the last year, getting a job has never felt more important,” said Indeed Chief Marketing Officer, Jessica Jensen. “We work every day to get people jobs and help people discover new opportunities that bring them economic advantages, growth, meaning and happiness. I’m proud of the way Indeed has helped support job seekers over this unprecedented last year.”
In 2020, Indeed launched a Virtual Hiring Tour, with over 2,600 participating employers and over 20,000 successful hires. The brand also launched the world’s largest evaluation of workplace well-being of its kind, with more than 5 million happiness surveys completed (and counting). The Work Happiness Score, fueled by this research, allows current and former employees to measure companies on such attributes as inclusion, trust, management, support, energy, flexibility, purpose, learning, and compensation. The Work Happiness Score was utilized in this year’s United Nations World Happiness Report.
In addition to new product and feature innovations, Indeed launched a new brand identity in 2020 that helps deliver on the company’s mission to help people get jobs – inclusive of all skills and all levels. In January 2021, Indeed offered hope to audiences by sharing a glimpse into the lives of real job seekers looking for work during the pandemic in the brand’s first Super Bowl advertising campaign. Indeed’s brand identity is now fully representative of the many different kinds of people, industries, and workplaces the company serves. This brand identity serves Indeed’s commitment to build a better world of work across all products and services.
Fast Company editors judged each brand on relevancy, cultural impact, ingenuity, and business impact to compile the list.
Click here to see the complete list.
The November issue of Fast Company magazine is available online now and will be on newsstands beginning November 2, 2021.
About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. The editor-in-chief is Stephanie Mehta. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication, Inc., and can be found online at fastcompany.com.
More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world (comScore, March 2020) and allows job seekers to search millions of jobs in more than 60 countries and 28 languages. Over 3M employers use Indeed to find and hire new employees, making Indeed the largest job site in the US, Canada, and the world. More than 250 million people each month search for jobs, post resumes, and research companies on Indeed, and Indeed delivers twice as many hires than other branded job sites combined (BreezyHR, 2020). For more information, visit indeed.com.
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