Start your job posting, instantly
Create job descriptionA strong employer brand can help job seekers understand your company and why they may want to apply. Employer Branding Suite can support that effort with always-on branding across the hiring funnel on Indeed and Glassdoor.
Employer branding is how your company presents what it is like to work there to current employees, candidates and job seekers. It can include your employee value proposition, company culture, benefits, reviews, branded content and the overall candidate experience.
An employer branding strategy is the plan employers use to shape how job seekers and candidates experience that brand across hiring touchpoints.
Employer branding focuses on your employee experience and how your company is presented to job seekers and candidates. Organizational branding focuses on how your company presents its products or services to customers.
While the two can be related, employer branding centers on attracting, engaging and converting talent.
Employer branding includes more than visual identity. It is also shaped by reviews, branded content, company updates and the way your company appears across hiring touchpoints.
Employer Branding Suite brings these elements together across Indeed and Glassdoor to help employers strengthen their employer brand strategy.
Start by reviewing how your company appears to employees and job seekers across Indeed and Glassdoor. Company Pages, Featured Reviews, ratings and Work Wellbeing Score insights can help you understand how people experience your brand and where there may be opportunities to improve.
Here are a few ways to assess your current employer brand:
Your employee value proposition explains what your company offers employees in exchange for their skills, time and experience. It may include your mission, values, growth opportunities, benefits, culture and work environment.
When this story is clear and consistent, it can help job seekers understand why your company may be a fit for them.
Employer Branding Suite can help teams turn insights into impact by tracking brand health, job seeker engagement and reputation.
Employers with Employer Branding Suite can use tools such as Review Intelligence, campaign analytics and company comparisons to understand how their employer brand is performing and where they may want to refine their strategy. Brand Score, a free Indeed metric, can also help teams assess the strength of their brand across Indeed and Glassdoor, highlighting strengths and gaps across awareness, consideration, favorability and reputation.
As part of Employer Branding Suite, Employer Branding Hub helps employers manage and customize their employer brand presence across Indeed and Glassdoor from one place.
Employers can use it to share branded content, feature reviews, add social links, publish Company Updates and highlight content such as Why Work With Us, Why Join Us and Spotlight Pages.
Employer Branding Ads help employers grow brand awareness by promoting their company story across Indeed, Glassdoor and offsite audience network placements.
They can help employers reach active and passive job seekers, keep their brand visible throughout the hiring funnel and drive traffic to their Company Pages and other branded destinations. Depending on campaign setup and availability, teams can also use campaign analytics to understand engagement and performance.
Company Pages on Indeed and Glassdoor help job seekers learn about your organization through branded content, real-time updates, employee and interview reviews and workplace information.
When employers keep these pages current and aligned with their employee value proposition, they can create a clearer experience for candidates researching where to apply. On average, employers who purchased Employer Branding Hub saw a 35% increase in job clicks across their Indeed and Glassdoor Company Pages.[1]
Employers can improve employer branding by strengthening how they show up across key hiring touchpoints on Indeed and Glassdoor, from brand visibility and employer research to candidate conversion and measurement.
Company Pages can help employers present a clear brand story, highlight culture and benefits and give job seekers a place to research the company experience.
Through Employer Branding Hub, teams can also access customization, content tools and insights that support ongoing brand management across Indeed and Glassdoor.
Employer Branding Ads can help employers share their brand story with more active and passive job seekers across Indeed, Glassdoor and offsite audience network placements, helping build awareness with quality talent.
On average, employers who purchased both Employer Branding Ads and Employer Branding Hub together saw a 28% increase in started applications across Indeed and Glassdoor worldwide.[2]
Branded content such as Why Work With Us, Why Join Us, Company Updates, social links, Spotlight Pages and Featured Reviews can help employers answer an important job seeker question: Why should I work here?
These features help bring both the employer story and the employee experience to life, and support a more informed candidate experience.
Brand Score, a free Indeed metric, can help teams assess the strength of their brand across Indeed and Glassdoor, highlighting strengths and gaps across awareness, consideration, favorability and reputation. Review Intelligence, campaign analytics and company comparisons can help teams identify trends in their Indeed and Glassdoor reviews, measure impact and engagement and refine their strategy.
Branded jobs help employers carry their brand into the job seeker experience, ensuring they engage with a consistent employer story as they move closer to applying.
Brand Score helps employers assess brand health through a single, trackable metric. It blends key brand signals such as awareness, consideration, favorability and reputation to help teams understand how their employer brand is performing across Indeed and Glassdoor.
Employee reviews and interview reviews can help employers understand how employees and candidates perceive their company. They can also help job seekers evaluate the employee experience, which may influence trust and application decisions.
Explore Employer Branding Suite and talk to an Employer Branding Suite expert to discuss your hiring objectives and employer brand strategy.
Back to Hiring with Indeed
This article is based on product information available at the time of writing, which may change at any time. Indeed does not guarantee that this information is always up-to-date. Please seek out your CS/Sales rep for the latest on this topic.
Indeed’s Employer Guide helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.
