franklin sports jobs

PERFORMANCE MARKETING STRATEGIST - RETAIL MEDIA (EXEMPT)

Who we are: At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and competing, we bring sports to life for athletes of all ages. Whether our job is designing a product for a World Series MVP or a child enjoying their first swings of the bat, we are dedicated to make sports inspiring, fun and accessible for all. Every day, we collaborate to bring innovation and quality craftsmanship across the world of sport. We are proud of our partnerships with Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Women’s Soccer League, the Women’s National Basketball Association, the Pro Volleyball Federation, USA Pickleball, and Hasbro’s Nerf brand — all of which bring energy, strength, and joy to our products. We are family owned and family driven. To join Franklin Sports is to join the #FranklinFam.

What you will do:

The Performance Marketing Strategist - Retail Media, owns paid media strategy and execution across our retail media networks including Amazon (multiple marketplaces), Walmart, and Target as well as emerging retail channels. This individual will manage campaign performance, optimization, and reporting to leadership, coordinating with internal teams and external partners to deliver against growth and efficiency targets.

This role also builds the operating system behind the media: documenting how advertising decisions get made, translating that into clear account-level strategy and standards, and leveraging automation and AI-enabled platforms to execute at scale. This position sits at the intersection of hands-on retail media practice and process design and will help define how we run advertising as tooling, channels, and category dynamics evolve.

This role may require travelling to company-sponsored events with overnight stays.

The position is located at our Headquarters in Stoughton, MA with a hybrid office option and will report to the Manager, Ecommerce Growth.

#FranklinFamily

IN MORE DETAIL, YOU WILL:

WHO YOU ARE:

WHAT YOU HAVE DONE/ESSENTIAL TO THE ROLE:

LEVEL OF RESPONSIBILITY:

Interact independently with internal and external parties, has the knowledge to make independent decisions.

SUPERVISORY RESPONSIBILITIES:

This position does not supervise employees.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit/stand; use hands or fingers to handle, or feel; reach with hands and arms; and talk and hear.

WORK ENVIRONMENT:

The noise level in the work environment is usually moderate

If you are interested in joining the #FranklinFamily, please apply.

For this role, the pay range is $81,000 – $97,000 annually, which is what we reasonably expect to offer when filling the position. Your actual offer will depend on things like your experience, skills, and what you bring to the team.

We also want to share with you our benefits at a glance:

After 30 Days Waiting Period:

Franklin Sports is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.