OSL Retail Services
"Featured Employer was instrumental in increasing our brand recognition and lowering no-show rates from 50% to 30%."
Amanda Downey, Director of Talent Acquisition
Background
OSL Retail Services is a leading outsourced sales and marketing provider, delivering high-volume hiring solutions across North America. With teams supporting major telecom and retail brands, OSL emphasizes speed, scalability and strong employer branding to meet demand in competitive hiring markets.
The Challenge
OSL had been leveraging Sponsored Jobs on Indeed for years but needed additional support to compete in high-volume, high-turnover segments.
With a wide range of entry-level roles, especially in sales and customer service, OSL often faced:
- Intense hiring competition across core markets
- Tight time-to-fill windows—sometimes needing to hire within 4–5 days
- High candidate drop-off and no-show rates
- Brand recognition challenges in new or low-awareness regions
The Solution
To strengthen performance, OSL adopted Featured Employer across most of its entry-level roles.
Key benefits included:
- Increased applicant engagement through visual branding and enhanced job listings
- Increased attention in unfamiliar or tough-to-fill markets (e.g., Quebec City)
- Improved brand credibility on the platform
- Stronger alignment between job postings and candidate expectations, reducing no-shows
"Featured Employer was instrumental in increasing our brand recognition and lowering no-show rates from 50% to 30%"
Amanda Downey, Director of Talent Acquisition
OSL Retail Services
The Impact
Featured Employer helped OSL Retail Services:
- Surpass its candidate shortlist benchmark by 10 percentage points (60% vs. 50% goal)
- Maintain an average 11-day time-to-hire across all roles—with many entry-level hires made in under a week
- Lower no-show rates from 50% to ~30%
- Accelerate new program launches—even during typically slow hiring periods like January
