ProCare Therapy

ProCare Therapy partners with school districts to place licensed professionals across the U.S. They needed to speed recruiter screening and improve candidate quality for license‑required roles like speech‑language pathologists (SLPs), school psychologists and special education teachers.

With high manual review and licensure misreporting slowing speed‑to‑lead, the company turned to Indeed Smart Screening to deliver screened applications directly into their ATS, Bullhorn, for faster shortlisting and movement to interview.

Background

ProCare Therapy’s mission and values emphasize building meaningful connections between schools and professionals to create brighter futures, aligning hiring to speed, quality and trust in credentialed talent.

Scale and presence: they have 28 years in education recruiting; 17,000+ professionals placed last year; 2,400 schools served; and 350+ recruiters (Source: https://www.procaretherapy.com/)

Challenge

Before Indeed Smart Screening, ProCare’s recruiters wrestled with an influx of candidates that didn’t meet their minimum qualifications. This drove heavy manual resume review and slowed the path to phone screens and interviews.

The noise consumed their recruitment team’s time per req on low‑fit leads, delayed interviews and placements, and stalled progress in hard‑to‑fill disciplines, while fragmented focus across multiple lead sources diluted execution against hiring goals.

Solution

Smart Screening reshaped and simplified day‑to‑day candidate triage. Candidates apply on Indeed, then the system auto‑generates a 0 to 100 Smart Fit Score™ and up to five role‑relevant highlights. Indeed then delivers that summary as the first page of the resume inside Bullhorn. Recruiters instantly see the source tag, Smart Fit ScoreTM and summary all in their ATS.

What ProCare Therapy values most is the precision and pace. Clear scoring and concise highlights surface what matters from long resumes, and native‑style visibility in Bullhorn turns insights into action with minimal clicks.

"With [Smart Screening’s] scoring, our team is able to narrow down the quality of candidates quicker and be able to get them on the phones quicker based on that [application] scoring."

Brittany Lay, Director, Operations
ProCare Therapy

The evaluation rhythm changed overnight. Before Smart Screening, recruiters spent time sifting through resumes and running lengthy calls just to verify credentials.

Now, they skim score and highlights, confirm licensure up front and use the score to help prioritize which applications to review first — all while still reading full resumes and considering lower-score applications.

This lets them move faster to phone screens and interviews, freeing desk time for higher-value conversations. Feedback from recruiters has been consistent: they “love” Smart Screening because it saves time while supporting thoughtful, high-quality hiring.

Results

Smart Screening delivered visible wins early. In January alone, ProCare Therapy logged 12 interviews from Smart Screening and 3 resulting placements — a 25% interview‑to‑placement rate for that monthly cohort.

Across core disciplines, recruiters reported more interviews from Indeed than other sources, reflecting both higher signal quality and improved relevance.

Qualitatively, the ROI shows up as reclaimed desk time and tighter focus. With clearer screening signals, recruiters spend more time in interviews, negotiations and placements, and less time sifting and verifying basics.

Faster phone connections are being reported, and trustworthy Indeed leads are prioritized ahead of other channels, reducing reliance on manual sorting and external sources.

Measurement is active and expanding. Time saved per role is directionally positive, resumes reviewed per role are trending down thanks to clearer triage, and formal cycle‑time deltas.

“The biggest thing is it saves time because they’re obviously looking for leads in other places as well. So if they already know that they’re qualified, they’re going to prioritize the leads from Indeed.” — Olivia Sammartino, Business Coordinator

Quality signals are rising in the right places. Recruiters note a noticeable lift across license‑required school clinician roles, particularly SLPs, with improved alignment to licensure requirements and encouraging traction in harder or remote markets.

Early surprises include the sheer volume of interviews and placements attributable to Smart Screening and a high number of phone interviews relative to other lead sources, leading indicators of durable pipeline strength.

“Overall we’ve had a really positive experience, especially with the quality of the core disciplines, like Special Education Teachers, School Psychologists and SLPs. We’ve been talking with our team and they think compared to other lead generations we are also using, Indeed has really qualified candidates coming through. Especially with Smart Screening, it’s a little quicker for them to qualify them right away.” — Olivia Sammartino, Business Coordinator