Sport Clips Haircuts
"We've seen a major difference in monthly applicants since adding Featured Employer."
DeLisa Atkinson, Director of Talent Acquisition
Sport Clips Haircuts, a leading men’s and boys’ haircare franchise, needed to attract more qualified candidates for high-turnover roles across its US and Canadian locations. Facing fierce hiring competition and tight timelines, the company turned to Indeed to increase visibility and applicant flow through Featured Employer.
Background
Sport Clips Haircuts is the nation’s leading haircare franchise for men and boys, with over 1,800 stores across the US and Canada. The company prides itself on a strong brand identity and offers centralized hiring tools with the flexibility to meet local staffing needs.
With a mission to deliver consistent, high-quality service at scale, Sport Clips invests in tools that can support both franchise and company-owned locations.
Challenge
Despite consistently using Sponsored Jobs, Sport Clips needed new ways to boost brand visibility and attract applicants in a highly competitive hiring environment. The team was especially focused on hiring for critical roles like hairstylists and store managers—positions with high turnover and urgent demand.
Rapid hiring was often needed for new store openings and seasonal surges, requiring a scalable approach that could deliver results across a diverse network of locations.
"In a highly competitive hiring market, Sport Clips needed a way to rise above the noise and attract qualified candidates."
DeLisa Atkinson, Director of Talent Acquisition
Sport Clips Haircuts
Solution
To enhance its hiring strategy, Sport Clips implemented Indeed’s Featured Employer solution.
This product allowed them to
- Increase job visibility through branded logo placement and prioritized listings
- Expand reach in new and competitive markets
- Consistently support underperforming and high-demand regions
- Maintain strong applicant flow across all store types
By combining Sponsored Jobs with Featured Employer, Sport Clips built a scalable hiring engine capable of adapting to dynamic market needs.
Results
The impact was immediate and substantial:
- +2,400 more applicants per month — an increase from approximately 3,000 in January 2016 to over 5,400 by January 2024
- Higher candidate quality and stronger conversion rates compared to other job boards
- Improved brand visibility in both saturated and emerging markets
- Better coverage for high-volume roles, including hairstylists and store managers
“We’ve seen a major difference in monthly applicants since adding Featured Employer.”
— DeLisa Atkinson, Director of Talent Acquisition, Sport Clips Haircuts
