The Children's Home
"Premium Campaigns definitely targets more of what we're looking for and we were getting more apps because of it."
Tanyelle Newman, Staff Recruiter
The Children’s Home is a non-profit organization that serves youth with mental and behavioral health challenges through community-based work and residential settings across 14 counties in New York state.
Tanyelle Newman, the Staff Recruiter, handles all job posts, candidate sourcing, application processing, interview scheduling and manager follow-ups. She is the sole recruiter for the Children’s Home.
Background
The Children’s Home set out to fill hard‑to‑hire roles like directors, social workers, as well as psychiatric nurse practitioners. Scarce local talent and overlapping candidate pools across similar roles made progress difficult.
Children’s Home ran Premium Campaigns in an effort to expand reach and improve candidate flow.
Challenge
Tanyelle Newman stated that the company has grown exponentially and is continuing to grow, driven by “the need” and available funding. This has led to an increase in hiring needs, which has been a struggle to keep up with.
“We’ve had to turn down a few contracts recently,” she said. “If we can’t get the staff in, we can’t accept new contracts. We’ve had counties offer us new contracts and we had to turn them down.”
A number of factors contributed to pain felt during the hiring process:
- Low applicant flow and tight local supply for licensed clinicians
- Inability to fill needs in a timely manner
- Duplicated candidates across similar reqs and limited pipeline controls
These challenges significantly impacted business operations, forcing them to turn down new contracts and services for children due to insufficient staff.
Solution
Premium Campaigns helped by providing “quality applications” for hard-to-fill positions that had been open for months.
According to Tanyelle: “I’ve had other positions that were in a normal campaign for a good period of time with very little success. Whereas my Premium Campaigns, yes it’s a little more expensive, but I’ve actually received two or three applications and it makes it worthwhile.”
She also mentioned that Premium Campaigns “definitely targets more of what they’re looking for.”
Because Premium Campaigns use enhanced matching and targeting based on the employer’s own job criteria—such as role type, minimum occupational requirements, qualifications and location preferences—the algorithm can prioritize job seekers who meet those baseline requirements and de‑emphasize less relevant profiles, bringing in applications that more closely match Children’s Home’s hardest‑to‑fill roles.
"We've got some positions that have been open for a while that we've really struggled to fill. We've got two interviews scheduled this week for a position that's been open for almost 6 months. And we were really excited about that."
Tanyelle Newman , Staff Recruiter
The Children's Home
Results
Indeed’s Premium Campaigns helped by increasing the number of applications for hard-to-fill positions that had previously received very few or no applications.
The most impactful aspect was Premium Campaigns’s ability to target candidates more effectively, leading to quality applications for most positions. According to Tanyelle: “Premium Campaigns definitely targets more of what we’re looking for and we were getting more apps because of it.”
“It really boils down to, I actually received apps for jobs that were in regular campaigns for months with no success and they were in a Premium Campaign for a couple of weeks and I received several apps,” Tanyelle added.
