Job Overview:
The Sports Partnerships Specialist supports the development, execution, and optimization of sports-related partnerships, including teams, leagues, events, and athletes. This role focuses on managing day-to-day partnership operations, ensuring seamless execution of sponsorship agreements, and contributing to partnership strategy.
Working cross-functionally, this position plays a key role in delivering high-quality activations, maintaining partner relationships, and driving measurable business impact through sports marketing initiatives.
Essential Duties and Responsibilities:
Commitment to Company mission and values.
1. Partnership Management & Support
- Manage day-to-day relationships with assigned partners, ensuring strong communication and alignment
- Support the onboarding and integration of new sports partnerships
- Assist in contract execution and ensure all partnership deliverables are tracked and fulfilled
- Serve as a reliable point of contact for partner needs and requests
2. Activation & Execution (Core Focus Area)
- Lead coordination of partnership activations, including:
- Game-day and event activations
- Digital and social media campaigns
- Content integrations
- Hospitality and experiential programs
- Work closely with internal teams (marketing, creative, legal, events) to deliver campaigns
- Ensure all activations are executed on time, within scope, and aligned with brand standards
3. Strategy Support
- Contribute to partnership planning and ideation sessions
- Provide input on new sponsorship opportunities and activation concepts
- Conduct basic research on industry trends, competitor partnerships, and fan engagement strategies
4. Performance Tracking & Reporting
- Track partnership performance metrics (engagement, impressions, ROI indicators)
- Assist in preparing recap reports, presentations, and insights for internal teams and partners
- Identify opportunities to improve performance and partner value
5. Operations & Coordination
- Maintain organized records of contracts, deliverables, timelines, and assets
- Track budgets, invoices, and partnership-related expenses
- Ensure all obligations are fulfilled in accordance with agreements
Minimum Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor’s degree in Sports Management, Marketing, Business, or related field
- 2–4 years of relevant experience in sports partnerships, sponsorships, marketing, activations, or account management
- Strong project management and organizational skills
- Excellent verbal and written communication skills
- Ability to manage multiple projects in a fast-paced environment
- Experience executing sponsorship activations or events
- Exposure to professional sports teams, leagues, or agencies
- Familiarity with marketing analytics and reporting tools
- Passion for sports and understanding of the sports business landscape
- Key Skills
- Strong execution and follow-through
- Relationship coordination (not heavy negotiation ownership yet)
- Project and timeline management
- Cross-functional collaboration
- Attention to detail
- Basic data analysis and reporting
- Ability to manage multiple partnerships efficiently
- Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook)
- Results driven, self-motivated
- Must be well organized and detail oriented.
- Pass the drug test
- Ability and willingness to work a flexible Full-Time schedule that may include weekends and holidays.
- Must be able to travel to various locations in organizational service areas, as required by duties.
National Beverage Corp. provides equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, genetics, gender identity, disabled veterans, or sexual orientation.
