Social media specialist salary in United States

The average salary for a Social Media Specialist is $21.05 per hour in the United States. This figure is based on 5.3k salaries taken from job postings on Indeed in the past 36 months, last updated on August 17, 2026.

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Social Media Specialist salaries typically range between a low of $10.91 and a high of $40.61 per hour, depending on experience, location, and the hiring company.

Some of the highest-paying cities for Social Media Specialist include Chicago, IL at $31.46 per hour, Madison, WI at $30.35 per hour, and Melbourne, FL at $23.47 per hour.

Based on recent job postings on Indeed, some of the top-paying companies for Social Media Specialist include Univeristy Of Colorado Boulder ($346,400 per year) and Access Staffing LLC ($300,000 per year).