Vertical Content Lead Strategist

Vertical Content Lead Strategist

Location: Miami, Florida (In-Person)

Overview

We’re looking for a Vertical Content Lead Strategist to fully own the end-to-end creation and performance of short-form content across all our channels. This role is for someone who lives and breathes vertical video, understands internet culture in real time, and can turn raw ideas into high-performing, monetized content at scale.

You will be responsible for idea generation, filming, editing, posting, scheduling, and monetization optimization of short-form content across YouTube Shorts, Instagram, TikTok, Facebook, and Snapchat.

This is a hands-on, creative leadership role with real ownership and accountability.

Responsibilities

• Own the short-form content strategy across all channels and platforms
• Generate high-quality short-form video ideas aligned with our voice, brand, and audience
• Film all short-form videos - in studio or on location
• Edit short-form videos optimized for retention, pacing, hooks, and platform-specific best practices
• Post and schedule all short-form content across YouTube Shorts, Instagram, TikTok, Facebook, and Snapchat
• Ensure consistent publishing cadence across platforms
• Stay on top of trends, formats, memes, sounds, and cultural moments — and act quickly
• Adapt long-form content into short-form clips when applicable
• Optimize content per platform (hooks, captions, pacing, aspect ratios, thumbnails when relevant)
• Continuously optimize monetization on each platform (ad revenue, bonuses, platform incentives, emerging monetization features)
• Track performance metrics and iterate content strategy based on what’s working
• Collaborate closely with other internal teams to align content with broader business goals
• Build and maintain a scalable system for short-form content production and distribution

Qualifications

• Proven experience creating high-performing short-form content (personal or professional accounts welcome)
• Deep understanding of YouTube Shorts, Instagram Reels, TikTok, Facebook, and Snapchat
• Strong instincts for storytelling, pacing, and hooks in under 60 seconds
• Comfortable filming and directing talent
• Proficient with modern editing tools (Premiere, CapCut, etc.)
• Strong understanding of short-form monetization models and platform incentives
• Ability to move fast, test often, and iterate without overthinking
• Highly organized with strong creative judgment
• Comfortable owning projects end-to-end without micromanagement
• Strong performance analytics and revenue optimization experience

What Success Looks Like

• Consistent output of engaging, scroll-stopping short-form content
• Measurable growth in views, engagement, and monetization across platforms
• Creators trust you creatively and rely on you for both ideas and execution
• You proactively spot trends and monetization opportunities before they peak

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person