Director of Paid Search - Franchise Marketing

DIRECTOR OF PAID SEARCH – FRANCHISE MARKETING
Franchise Ramp
Remote | Full-Time

Currently hiring candidates located in:
AZ, FL, ID, KS, MI, MN, MO, NV, NC, OH, OK, and TX ONLY

REPORTS TO: Leadership Team

WHO WE ARE

Franchise Ramp is the premier digital marketing agency for franchise brands. We specialize in helping service-based franchise concepts grow through scalable marketing strategies that drive measurable results.

OUR CORE VALUES

• Enthusiastically Serve – We put our clients first and approach every interaction with genuine care.
• Obsessed with Being Exceptional – We do not settle for average. We raise the bar.
• Figure It Out – We take initiative, solve problems, and own outcomes.
• Continuously Grow – We pursue growth personally and professionally.

ABOUT THE ROLE

The Director of Paid Search is responsible for leading and scaling Franchise Ramp’s Paid Search department across both national franchise brands and high-volume local franchisee marketing programs.

This role is ideal for someone who thrives in fast-paced environments, enjoys operational complexity, and can balance strategy, leadership, execution, and problem-solving.

While some accounts involve larger brand-level budgets and advanced strategic planning, the majority of this role centers around managing scalable local franchisee marketing programs. This requires exceptional attention to detail, organization, communication, and execution.

You will lead a team of Paid Search Specialists while also remaining hands-on in-platform. You will be involved in client conversations, troubleshooting issues, optimizing systems, and serving as the escalation point both internally and externally.

This is a leadership role for someone who:

• Enjoys building scalable systems in a franchise environment
• Leads by example
• Can balance operational excellence with strategic thinking
• Is proactive, organized, and solutions-focused

DEPARTMENT LEADERSHIP

• Lead and manage the Paid Search department
• Directly oversee a team of Paid Search Specialists
• Coach, mentor, and develop team members
• Establish best practices, workflows, and quality control systems
• Create accountability and performance standards across the team
• Support hiring, onboarding, and scaling initiatives

PAID SEARCH STRATEGY & EXECUTION

• Oversee paid search strategy across franchise and multi-location brands
• Manage campaign structure, optimization strategy, and performance standards
• Remain hands-on in-platform across Google Ads, YouTube, Performance Max, Local campaigns, and related platforms
• Develop scalable approaches for high-volume local franchisee campaigns
• Support national brand strategy and budget allocation recommendations
• Drive campaign testing initiatives and optimization roadmaps

FRANCHISEE MARKETING OPERATIONS

• Manage operational complexity across local franchisee marketing programs
• Ensure scalable execution across a large number of franchisee locations
• Improve efficiency, campaign consistency, and execution timelines
• Develop systems and processes to support franchisee marketing at scale
• Work cross-functionally with Franchise Success Managers and Strategists

CLIENT COMMUNICATION & STRATEGIC SUPPORT

• Participate in client strategy calls and executive-level conversations
• Serve as the primary escalation point for Paid Search-related issues
• Clearly communicate performance insights and strategic recommendations
• Support strategic planning for franchise brands and national campaigns
• Collaborate with internal leadership on growth opportunities

PERFORMANCE & QUALITY ASSURANCE

• Ensure campaign accuracy, pacing, optimization, and reporting quality
• Maintain strong QA processes across campaign launches and management
• Monitor KPIs including CPL, CTR, CPC, conversion rates, lead quality, spend pacing, and ROI/ROAS
• Troubleshoot campaign issues proactively
• Maintain high standards of execution across all accounts

QUALIFICATIONS

• 6+ years of Paid Search experience in an agency or multi-location environment
• 2+ years of leadership or team management experience preferred
• Advanced experience with:
• Google Ads
• Google Analytics
• YouTube Ads
• Performance Max
• Local campaign strategies
• Experience managing franchise or multi-location campaigns strongly preferred
• Strong operational and organizational skills
• Excellent communication and client-facing abilities
• Ability to balance strategy, execution, and leadership simultaneously

IDEAL CANDIDATE TRAITS

You are:

• Extremely detail-oriented
• Process-driven and operationally minded
• Comfortable managing high-volume campaign environments
• Proactive and solutions-focused
• Calm under pressure
• A strong communicator internally and externally
• Willing to jump in and solve problems
• A leader who leads by example
• Someone with a true “can and will do” attitude

SUCCESS METRICS

Department Success

• Strong team performance and accountability
• Improved operational efficiency and execution timelines
• High campaign quality and consistency

Client Success

• Strong client communication and trust
• High franchisee satisfaction and adoption
• Strategic support for franchise growth initiatives

Performance Success

• Improved CPL, ROI/ROAS, and conversion metrics
• Strong optimization and testing velocity
• Accurate pacing, reporting, and campaign execution

Operational Success

• Scalable systems and workflows
• Reduced campaign errors and bottlenecks
• Strong cross-functional collaboration across teams

COMPENSATION & BENEFITS

• Competitive salary based on experience
• Fully remote work environment
• Health and dental insurance
• PTO and paid holidays
• Professional development opportunities

Pay: $110,000.00 - $130,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Application Question(s):

• Have you worked at a digital marketing agency managing multiple client accounts?
• This is a Google Ads Director role, it is an in-platform hands-on execution role. approximately how many hours per week are you currently spending in Google Ads directly?

Experience:

• Paid Search: 6 years (Required)
• Directly managing or leading a paid search team?: 2 years (Required)
• Franchise or multi-location brands: 2 years (Required)
• Google Ads campaign management : 4 years (Required)

Work Location: Remote