DTC Performance Marketing & Conversion Optimization

Job Overview
We are seeking a dynamic and results-driven DTC Performance Marketing & Conversion Optimization specialist to elevate our direct-to-consumer (DTC) brand presence through innovative marketing strategies and data-driven optimization. In this role, you will spearhead multi-channel digital marketing campaigns, harness cutting-edge SEO and SEM techniques, and continuously refine user experiences to maximize conversion rates. Your expertise will directly impact our growth trajectory by attracting targeted traffic, engaging audiences across platforms, and transforming visitors into loyal customers. Join us if you’re passionate about leveraging analytics, creative content, and technical skills to drive measurable business success in a fast-paced e-commerce environment.

Must have experience scaling DTC brands on Shopify with a strong focus on paid media and conversion optimization.”

• 3–6+ years experience in DTC ecommerce growth or performance marketing
• Strong experience with Shopify (storefront management, apps, merchandising)
• Proven track record managing paid media (Meta, TikTok)
• Experience improving conversion rates and onsite performance
• Strong understanding of ecommerce analytics and KPIs
• Revenue-driven mindset (not just traffic or branding)
• Hands-on operator who executes, tests, and iterates quickly
• Strong problem solver with attention to detail
• Comfortable working in a fast-paced, evolving environment
• Ownership mentality — accountable for results

Responsibilities

• Develop and execute comprehensive performance marketing strategies across channels such as Google Ads, Facebook Advertising, SEM, and social media platforms to boost brand visibility and sales.
• Utilize SEO tools and keyword research to optimize website content, product listings, and landing pages for improved organic search rankings and traffic.
• Conduct thorough conversion rate optimization (CRO) analyses by analyzing user behavior with Google Analytics, heatmaps, and other analytics tools to identify opportunities for improvement.
• Manage content creation efforts including copywriting, graphic design with Adobe Creative Suite, and content management system updates using WordPress or similar platforms.
• Implement marketing automation workflows for email campaigns, customer segmentation, and personalized messaging to nurture leads and increase customer lifetime value.
• Collaborate with cross-functional teams to enhance website performance through technical improvements using HTML, CSS, JavaScript, and SQL for data analysis or site modifications.
• Monitor campaign performance regularly; adjust bids, ad copy, targeting parameters to optimize ROI while maintaining alignment with overall marketing objectives.

Requirements

• Proven experience in digital marketing with a focus on performance marketing strategies for e-commerce or B2B brands.
• Strong proficiency with SEO tools (e.g., SEMrush, Ahrefs), Google Ads (AdWords), Google Analytics, Facebook Advertising Manager, and marketing automation platforms.
• Technical skills including HTML, CSS, JavaScript basics, SQL querying for data analysis, and familiarity with content management systems like WordPress.
• Expertise in conversion optimization techniques such as A/B testing, user experience (UX) improvements, heatmaps, and funnel analysis.
• Ability to create compelling content through copywriting and graphic design; proficiency in Adobe Photoshop and Adobe Creative Suite is preferred.
• Knowledge of social media management tools and strategies for platforms like Facebook, Instagram, LinkedIn to support integrated campaigns.
• Excellent analytical skills with the ability to interpret data insights into actionable strategies; experience with Google Tag Manager is a plus.
• Strong communication skills combined with a proactive attitude toward learning new tools and industry trends. Join us in shaping the future of direct-to-consumer marketing by applying your expertise in digital advertising, analytics, content creation, and technical optimization!

Pay: $58,577.59 - $70,545.06 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person