Marketing & Partnerships Manager

Marketing & Partnerships Manager

Currently hiring candidates located in:
AZ, IL, FL, ID, KS, MI, MN, MO, NV, NC, WI, OH, OK, TX and WI.

About Franchise Ramp

Franchise Ramp is the premier digital marketing agency for franchise brands. We specialize in helping service-based franchise concepts grow through scalable marketing strategies that drive measurable results.

We move fast, hold high standards, and genuinely care about the brands we serve.

Our Core Values

• Enthusiastically Serve
• Obsessed with Being Exceptional
• Figure It Out
• Continuously Grow

About the Role

This is not a traditional marketing coordinator role.

We are looking for a growth-minded marketing operator who can own Franchise Ramp’s internal marketing engine, drive lead generation, build strategic partnerships, and execute high-impact growth initiatives.

This role combines:

• Growth marketing
• Demand generation
• Paid media strategy
• Partnerships & PR
• Funnel optimization
• Brand visibility & thought leadership

You will work closely with leadership to shape how Franchise Ramp shows up in the market while directly influencing pipeline growth, lead quality, and brand awareness.

KEY RESPONSIBILITIES

Marketing Performance & Growth

• Own and execute Franchise Ramp’s full marketing strategy
• Plan, launch, and optimize campaigns across organic and paid channels
• Track performance metrics and continuously improve results
• Drive Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) conversion through funnel optimization

Organic Marketing

• Manage and grow social media channels: LinkedIn, Facebook, and Instagram
• Oversee content creation including posts, email campaigns, and landing pages
• Support and grow the CEO’s personal brand and thought leadership presence
• Increase inbound lead flow through content strategy and brand visibility

Paid Advertising

• Plan and manage paid campaigns across Meta, Google, and other platforms
• Monitor performance and optimize campaigns for return on investment (ROI)
• Collaborate with leadership on creative direction and funnel strategy

Partnerships, Public Relations (PR) & Events

• Identify and build relationships with strategic partners
• Secure podcast features, speaking engagements, and PR placements
• Represent Franchise Ramp at industry conferences and events; identify and manage sponsorship and attendance opportunities
• Develop co-marketing initiatives to drive awareness and qualified leads

Operational Excellence

• Manage HubSpot workflows, automations, and marketing reporting
• Build and optimize marketing funnels end-to-end
• Collaborate with sales and client success teams to improve conversion
• Stay current on marketing trends and bring new ideas to the table

WHAT SUCCESS LOOKS LIKE IN THE FIRST 90 DAYS

• Take full ownership of all marketing channels and active campaigns
• Launch or meaningfully optimize at least one paid and one organic initiative
• Establish clear tracking of Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) performance
• Identify and begin executing at least one new growth opportunity
• Contribute to a measurable increase in lead volume and quality

REQUIRED QUALIFICATIONS

Experience

• 3+ years in marketing, growth, or demand generation
• Proven experience managing both organic and paid marketing channels
• Experience attending, planning, or managing brand presence at industry conferences and events

Skills

• HubSpot proficiency: workflows, automations, and reporting
• Strong understanding of lead generation and funnel optimization
• Social media strategy and content management experience
• Ability to analyze performance data and make decisions quickly

Competencies

• Highly organized and self-managed in a remote environment
• Proactive, solution-oriented mindset. You own outcomes.
• Strong communicator and cross-functional collaborator
• Thrives in a fast-paced, high-ownership environment

Nice to Have

• Video editing experience
• Experience working with franchise brands
• Experience securing Public Relations (PR), podcast, or speaking opportunities

COMPENSATION & BENEFITS

$85,000 – $100,000 per year, depending on experience. Benefits include:

• Fully remote work environment
• Health and dental insurance
• Paid holidays and paid time off (PTO)
• Professional development opportunities

Pay: $85,000.00 - $100,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Application Question(s):

• Have you personally managed paid advertising campaigns on Meta Ads Manager? If yes, briefly describe the budget scale and results you owned.

*
Rate your HubSpot proficiency from 1 to 5 and describe the most advanced workflow or automation you have built in it.

• Do you have experience marketing to franchise owners, service-based businesses, or multi-location brands? If yes, please describe briefly.
• Describe a time you owned a marketing strategy end to end, not just one channel. What channels did you manage and what were the results?
• This is a fully remote role requiring strong self-management. Briefly describe how you structure your workday and stay accountable without direct supervision.

Work Location: Remote