SOCIAL MEDIA COORDINATOR

ABOUT ANTLER RINGS

Antler Rings is a Texas-born, family-run jewelry brand built for those who live for the outdoors, the western lifestyle, and meaningful craftsmanship. Founded in Austin in 2015, we specialize in one-of-a-kind rings and accessories featuring genuine materials like deer antler, turquoise, moissanite, and diamonds.

With over 200,000 customers and 15,000+ reviews, our mission is simple: create unique, high-quality designs you won’t find anywhere else built for the wild at heart. We take pride in our roots, our craftsmanship, and the community we serve.

ABOUT THE ROLE

We are looking for a creative, organized, and execution-driven Social Media Coordinator to join our team. This role is responsible for executing and growing our social media presence while supporting email marketing design and content creation.

You will play a key role in developing video-first, conversion-driven content, building an engaged community, and supporting overall marketing performance.

This role is ideal for someone who thrives in a fast-paced environment, understands e-commerce storytelling, and knows how to create content—especially video—that drives engagement and revenue, not just aesthetics.

KEY RESPONSIBILITES

Content Creation & Video Production

• Plan, shoot, and edit high-performing short-form video (Reels, TikTok, Stories)
• Create content featuring products, customers, and team members
• Transform raw UGC into polished, high-quality brand assets
• Write compelling captions and marketing copy aligned with brand voice

Video Acquisition & UGC Development

• Proactively source content from customers, influencers, and partners via social, text, and outreach
• Identify and secure high-quality UGC to repurpose into ads and organic content
• Continuously build a content pipeline to support marketing needs

Email Marketing Design & Execution

• Design and build email campaigns in Klaviyo
• Insert product links, imagery, and dynamic content blocks
• Support campaign scheduling and execution (promotions, launches, flows)
• Assist with QA testing to ensure accuracy across devices

Content Calendar & Strategy Support

• Develop and maintain a consistent content calendar across social channels
• Align content with product launches, promotions, and seasonal campaigns
• Assist in testing new formats, messaging, and creative strategies

Community Management & Engagement

• Monitor and respond to comments, DMs, tags, and reviews in a timely, brand-aligned manner
• Partner with the Customer Experience team to maintain strong response times
• Build and foster an engaged, loyal community

Influencer & Partnership Support

• Collaborate with influencers, affiliates, and brand partners to create content
• Identify new opportunities to expand reach and brand awareness
• Support relationship building and ongoing partnerships

Performance & Optimization

• Track key metrics (engagement, reach, CTR, conversions) across social and email
• Provide weekly performance insights and recommendations
• Assist in monthly and quarterly reporting on trends and audience behavior

Trend Monitoring & Growth

• Stay ahead of social trends, platform updates, and competitor activity
• Identify and test new content opportunities and platforms

Cross-Functional Collaboration

• Work closely with marketing, customer experience, fulfillment, and leadership teams
• Support product launches, campaigns, and brand initiatives

Operational Support

• Organize content assets and maintain marketing folders
• Leverage AI tools to improve efficiency in content creation and workflows
• Assist fulfillment or inventory teams during peak seasons as needed

REQUIREMENTS

Qualifications

• 2–4 years of experience in social media, content creation, or email marketing (e-commerce preferred)
• Experience designing and building emails in platforms like Klaviyo
• Proven ability to create engaging, high-performing content

Skills

• Strong writing and communication skills (social + email copy)
• Basic to intermediate design skills (Canva, Adobe Suite, or similar)
• Video editing experience (CapCut, Adobe Premiere, or similar)
• Understanding of email marketing best practices (deliverability, subject lines, CTAs, layout)
• Familiarity with social scheduling and analytics tools

Attributes

• Highly organized with strong attention to detail
• Self-starter who can execute without constant direction
• Creative thinker who can also operate strategically
• Ability to thrive in a fast-paced, team-oriented environment

Education

• Bachelor’s degree in Marketing, Communications, or related field preferred

Bonus Points

• Experience in fashion, jewelry, or lifestyle brands
• Understanding of western/outdoor culture
• Experience with Shopify, Klaviyo, or influencer/affiliate marketing
• Experience leveraging AI tools for content creation and efficiency

WHY ANTLER RINGS

Our job is to make people happy, which is pretty dang fulfilling. In addition, perks include:

• Employee discount
• 401(k) with employer contributions
• Health Insurance Package
• Life Insurance Package
• Paid Time Off
• Quarterly Bonus Program
• A beautiful (and friendly) office environment
• Company paid Friday Lunches

Job Type: Full-time

Schedule:

• Day shift
• Monday to Friday
• Occasional Saturday rotating shift
• Seasonal Holidays Required

Work Location: North Austin (183/Anderson Mill area)

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• On-the-job training
• Paid time off
• Vision insurance

Experience level: 1+ years

Shift: 8-hour shift

Weekly day range:

• Monday to Friday
• Weekends as needed

Work setting: Office

Work Location: In person

Pay: $48,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person