Marketing specialist salary in United States

The average salary for a Marketing Specialist is $67,455 per year in the United States. This figure is based on 4.7k salaries taken from job postings on Indeed in the past 36 months, last updated on September 14, 2026.

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Marketing Specialist salaries typically range between a low of $42,892 and a high of $106,083 per year, depending on experience, location, and the hiring company.

Some of the highest-paying cities for Marketing Specialist include Salt Lake City, UT at $106,784 per year, San Diego, CA at $91,875 per year, and Roseville, CA at $90,381 per year.

Based on recent job postings on Indeed, some of the top-paying companies for Marketing Specialist include NerdWallet ($364,000 per year) and Daiichi Sankyo ($241,300 per year).

Compensation can vary based on the specific niche and level of responsibility within the field. Here is how the average Marketing Specialist salary compares to related positions:

• Entry Level Marketing Specialist: Average $21.03 per hour
• Senior Marketing Specialist: Average $85,523 per year