How to write a Marketing Specialist job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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What does a Marketing Specialist do?

A marketing specialist helps companies and brands understand what sells by analyzing market data on a local, regional or national level. They determine what people are buying, what gaps are within the market, what type of people buy what products, and how much money people are willing to spend on those products. Market specialists analyze demographic data, buying, and shopping habits, and looking at competitors and their pricing to understand the best way to market products and create profit for the company.

Marketing Specialist job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Marketing Specialist job titles

  • Marketing Specialist
  • Junior Marketing Specialist
  • Digital Marketing Specialist
  • Marketing Specialist (Part-Time)
  • Marketing Communications Specialist

Marketing Specialist job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Marketing Specialist job summary

Our firm is looking for a seasoned professional to fill the role of Marketing Specialist. The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s customer base, and creating effective strategies that will promote the long-term growth of our firm.

Marketing Specialist responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to.

Examples of Marketing Specialist responsibilities

  • Develop marketing strategies for projects, including company websites and social media
  • Work closely with the sales team on program development and implementation
  • Create and execute lead generation programs
  • Analyze data to determine campaign efficiency
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines
  • Develop and communicate marketing plans, campaign results and project recommendations to senior management team

Marketing Specialist qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Marketing Specialist skills

  • Bachelor’s Degree in Marketing, Advertising or related discipline
  • 3+ years’ experience in a marketing role
  • Strong organization and prioritization skills
  • Proficiency with Google Analytics and web analysis tools
  • Ability to work well in a fast-paced, collaborative environment
  • Strong understanding of Microsoft Office programs
  • Excellent analytical, communication and presentation skills

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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