What does a Marketing Specialist do?
Marketing Specialists typically work for corporations in a variety of industries as a part of the marketing department. They work closely with the marketing, sales and business development teams to find ways to market their company and its offerings. Their job is to use their knowledge of SEO tactics to generate leads to product pages or the company website. They may also be responsible for creating certain forms of content like blog posts or infographics to aid the production of marketing campaign materials.
Marketing Specialist skills and qualifications
A competitive Marketing Specialist will have certain skills and qualifications, including:
- Excellent analytical skills
- Good communication and interpersonal skills
- Attention to detail for precise analysis of data
- Critical thinking and problem-solving skills
- Ability to work under pressure and motivation to succeed in a competitive environment
- Ability to work with teams and collaborate
- Excellent leadership and managerial skills
- Time management and multitasking skills with the ability to prioritize tasks
Marketing Specialist salary expectations
A Marketing Specialist makes an average of $52,667 per year. This salary may vary depending on geography, size of a company and experience of a candidate.
Marketing Specialist education and training requirements
A Marketing Specialist should have a bachelor’s degree in journalism, marketing, communications or a related field. They should be proficient in Microsoft Office Suite, Adobe Creative Suite, content management software and customer relationship management. They should also have knowledge of HTML and CSS. A Marketing Specialist may have certifications from professional associations like the American Marketing Association, which has a Professional Certified Marketer designation.
Marketing Specialist experience requirements
It is important for a Marketing Specialist to have some level of experience. Most employers prefer individuals with at least 2 years of experience in marketing (digital and traditional) or sales. In cases of new graduates, internships in marketing or sales are typically a necessary requirement. A Marketing Specialist may also have previous working experience as a Marketing Assistant or Research Assistant in a corporate or agency environment. They may also have experience operating data analytics software and web analysis tools.
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